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Twitter Shares Insights into How Fans Welcomed the NBA and MLB Re-Starts [Infographic]

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Twitter has shared some new insights into how sports fans have responded to the return of the NBA and MLB, which both resumed play after the COVID-19 lockdowns – in varied form – in the last month.

Twitter provided similar insight into the hype around the return of professional sports leagues early last month, which showed that people were keen to see sports come back, and provide a distraction from the ongoing negative news around COVID-19.

These new insights reflect just how much sports has been missed. According to the data, the tweet volume around MLB opening weekend was 91% higher than it had been ahead of the season launch last year.

It’s definitely good to have sports back, providing a level of normalcy, and escape – even in, as noted, altered form.

The popularity of sports may also provide considerations for brand tie-ins and related campaigns.

You can check out Twitter’s full insights in the graphic below.

Twitter sports insights

Socialmediatoday.com

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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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