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Twitter Shares New Insights into Rising Topics of Discussion, Based on Analysis of Billions of Tweets

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Twitter Shares New Insights into Rising Topics of Discussion, Based on Analysis of Billions of Tweets


Twitter has published a new report which looks at key, emerging topics of conversation in the app, based on analysis of billions of tweets over the past two years.

Twitter’s 2022 trend report singles out three subjects that are seeing a lot more attention in the app, which could help to guide your strategic approach, by tapping into these discussions and shifts.

The three topics of focus Twitter has identified are:

  • The Great Restoration – Users are looking for corporations and governments to take more action to address climate change
  • Fan-Built Worlds – Fans are looking to collaborate in the creation of art and community, with the arrival of NFT culture enabling a new level of interaction and engagement
  • Finance Goes Social – Largely aligned to the rise of cryptocurrency discussion, more Twitter users are now looking to discuss financial opportunities and options

Each trend includes an overview of the evolving discussion, including notes on what it means, and the relative rise in tweet activity.

There are also more specific breakdowns of the topical elements, and where people’s attention is focused within each.

Twitter Trends 2022

Finally, each topic includes a summary of key learnings, highlighting how brands and marketers can tap into each effectively.

Twitter Trends 2022

It’s an interesting report, based on a huge number of tweet discussions, while Twitter notes that its analysis has also factored in future growth, based on past trends. Which could mean that these topics will indeed gain a lot more traction in future, making this a valuable predictive document, and one worth noting for any marketer looking to maximize their tweet efforts.

Even if you feel like you know these trends already, it’s worth a look. You can download the full ‘Twitter Trends 2022’ report here (w/email sign-up), where you can also check out video summaries of each trend.





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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



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