LinkedIn sure does love the magazine format.
Presented in flappable magazine format, the 38-page guide includes a range of helpful tips and insights, including interviews with experts, key trend overviews and more.
You can download the latest version of The Pitch here, but in this post, we’ll take a look at some of the highlights.
First off, LinkedIn shares a range of strategic pointers, including a collection of tips on how to improve your LinkedIn profile.
There are also notes on how to improve your in-app branding and performance.
And an in-depth look at LinkedIn’s Sales Navigator app, its key tool for sale professionals.
There’s also a heap of notes on key sales industry trends and shifts.
As well as industry-specific reports on finance, manufacturing and more.
It’s an interesting read, good for having with you on the go. And while most of the tips and notes you’ve likely read before, they may trigger some new considerations in your approach, which could help improve your LinkedIn performance.
You can download the latest version of The Pitch here.
LinkedIn Announces Expanded Roll-Out of New ‘Focused Inbox’ Format for InMail
You may have noticed a change to your LinkedIn messaging tab this week.
Today, LinkedIn has confirmed that its new ‘Focused Inbox’ format, which re-routes less valuable messages into an ‘Other’ tab in your LinkedIn message stream, is being rolled out to all users in the app.
Initially announced by LinkedIn back in September, Focused Inbox provides you with two separate InMail tabs – ’Focused’ and ‘Other’. In this context, ‘Other’ could just as easily be labeled ‘Spam’ – but the purpose, essentially, is to filter out the junk, and highlight the most important outreach in the app.
As explained by LinkedIn Product Manager Deepan Mehta:
“We’ve heard from many of you that you want a better way to organize your LinkedIn inbox. So I’m excited to share that we’re now rolling out a new and improved LinkedIn messaging experience to make it easier for our members around the globe to find and respond to the messages that matter most. Focused Inbox offers a dual-tabbed experience that categorizes your incoming messages into “Focused” and “Other.” Focused contains the most relevant new opportunities and outreach, while Other contains the remainder of your conversations.”
Mehta also notes that ‘conversations’ on LinkedIn are up nearly 20% year-over-year, with many people increasingly turning to messaging to connect and engage with each other in the app.
‘Conversations’ is a bit vague, but LinkedIn’s generally pretty unclear with its engagement stats. As a reminder, LinkedIn has reported ‘record levels’ of engagement pretty much every quarter since 2018, shortly after Microsoft acquired the professional networking app.
Microsoft is actually the originator of the new Focused Inbox approach, with the functionality originally launched for Outlook, before making its way to LinkedIn.
How much it improves the experience will come down, mostly, to how many messages you receive – though it’ll be interesting to note where LinkedIn’s paid InMails end up.
You would assume that LinkedIn will still be pushing paid promos into your main inbox, though a promotion from LinkedIn got filtered into my ‘Other’ folder this week. Just one aspect to note.
Mehta says that LinkedIn is gradually rolling out Focused Inbox to all members globally, so if you don’t have it yet, you will soon.