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Twitter Shares New Insights on Gaming-Related Discussion on the Platform



With gaming discussion on Twitter at an all-time high, and gaming, in general, emerging as a key influential element in online culture, especially among younger audiences, it’s important for marketers to pay attention to shifts within the sector, and to consider if or how they might align with their own campaigns.

In line with this, Twitter has shared some new data on the gaming-related discussion via tweet in October.

Twitter gaming chatter

As you can see, Animal Crossing and Twisted Wonderland were among the most discussed games for the month, while old favorites like Fortnite and Minecraft remain popular within Twitter discussion.

Among Us has also been a big hit in 2020. The game has been so popular, in fact, that its development team recently canceled plans for a sequel to the game, in favor, instead, of further developing the current version.

As noted, gaming is a huge influencer of online culture – which, in 2020, is really the predominant culture of the time. With fewer social outlets, gaming has seen increased momentum, enabling people to stay in touch and engage with friends in digital environments, instead of in-person.

And those trends could become habitual, leading to new behavioral shifts. Gaming was already gaining momentum, but as you can see in this chart, it’s gone to a whole other level in 2020.

Twitter gaming discussion

The connective capacity of games has become critical to how many young people now connect, which could lead to new opportunities for brand tie-ins, via sponsorships, tapping into trending conversation, or in-game events.

In fact, even some corporates have been holding meetings in games in order to change things up and avoid the repetitive nature of Zoom calls. Switching your video background might add a new shade to your discussions, but meeting up in Minecraft is a whole other element – and as more younger users, who’ve grown up on gaming culture, move into the workforce, this could increasingly become a helpful tool to boost workforce engagement.

That may seem a step too far for some, but the impact of gaming culture is undeniable. These days, youngsters are just as likely to name a gaming YouTuber as their favorite celebrity as they are a movie actor or sports icon.  

There won’t be a perfect alignment for all brands and marketers, but it is worth noting, and considering if and how gaming could fit within your approach.

You can read more of Twitter’s latest gaming insights for October here.


Does ‘goblin mode’ sum up 2022 for you?



Does 'goblin mode' sum up 2022 for you?

Sleep is associated with a state of muscle relaxation and reduced perception of environmental stimuli. — Image: Rachel CALAMUSA (CC BY-SA 2.0)

When you think back across 2022, which word or phrase captures the zeitgeist? Each year the Oxford English Dictionary selects its word of the year and this year the selected ‘word’ (or rather phrase) is “goblin mode.”

The Oxford Word of the Year is intended to represent “a word or expression reflecting the ethos, mood, or preoccupations of the past twelve months, one that has potential as a term of lasting cultural significance.”

As to what “goblin mode” means, Oxford defines this as “a type of behaviour which is unapologetically self-indulgent, lazy, slovenly, or greedy, typically in a way that rejects social norms or expectations.”

As far as lexicographers can assess, the word has been in use since 2009 when it first entered the digital lexicon on Twitter.

Apparently, the phrase gained traction from February 2022, possibly as a reaction to a return to so-termed “normalcy” after COVID-19 restrictions began to be lifted in many countries.

In terms of context, the London Evening Standard develops an example of “goblin mode” as: “Sinking into your sofa under a blanket stained with tomato from takeaway pizza – the crusts of which are long cold in the box on the floor but you’ll probably eat them later. Gormlessly watching Too Hot To Handle with no sense of irony. Making no plans to do anything as productive as, say, brushing your teeth or leaving the house.”

Whereas The Guardian uses: “Goblin mode is like when you wake up at 2am and shuffle into the kitchen wearing nothing but a long t-shirt to make a weird snack, like melted cheese on saltines”.

This puts “goblin mode” firmly in the slacker arena.

To be considered, a word or phrase must be supported by evidence of real language usage. This is based on context, frequency statistics and other language data.

This year represented the first year when the selection process for ‘Word of the Year’ was opened up to English speakers for the first time in its history. Across a period of two weeks more than 300,000 people cast their vote against a pre-made list.

With the 2022 vote, “goblin mode” got 93 percent of the more than 300,000 votes. “Metaverse” finished second. In third place was “#IStandWith” (to represent mass social media reactions to a perceived injustice, such as “#IStandWithUkraine”).

Time will tell whether “goblin mode” or “metaverse” has the most capital.

Previous words of the year have included vax (2021) and climate emergency (2019). The last ten years have given us:

2013    selfie   

2014    vap     

2015    😂 (Face With Tears of Joy, Unicode: U+1F602, part of emoji)     

2016    post-truth

2017    youthquake    

2018    toxic

2019    climate emergency

2020    No single word chosen (due to this being the year of COVID-19 turmoil).

2021    vax

2022    goblin mode

A week ago another dictionary -Merriam-Webster  – announced its word of the year this year as “gaslighting”. While the word is old, possibly dating back a hundred years, its use has spiked across 2022. “Gaslighting” refers to the act or practice of grossly misleading someone, especially for one’s own advantage.

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