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Twitter Shares New Insights on Gaming-Related Discussion on the Platform

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With gaming discussion on Twitter at an all-time high, and gaming, in general, emerging as a key influential element in online culture, especially among younger audiences, it’s important for marketers to pay attention to shifts within the sector, and to consider if or how they might align with their own campaigns.

In line with this, Twitter has shared some new data on the gaming-related discussion via tweet in October.

Twitter gaming chatter

As you can see, Animal Crossing and Twisted Wonderland were among the most discussed games for the month, while old favorites like Fortnite and Minecraft remain popular within Twitter discussion.

Among Us has also been a big hit in 2020. The game has been so popular, in fact, that its development team recently canceled plans for a sequel to the game, in favor, instead, of further developing the current version.

As noted, gaming is a huge influencer of online culture – which, in 2020, is really the predominant culture of the time. With fewer social outlets, gaming has seen increased momentum, enabling people to stay in touch and engage with friends in digital environments, instead of in-person.

And those trends could become habitual, leading to new behavioral shifts. Gaming was already gaining momentum, but as you can see in this chart, it’s gone to a whole other level in 2020.

Twitter gaming discussion

The connective capacity of games has become critical to how many young people now connect, which could lead to new opportunities for brand tie-ins, via sponsorships, tapping into trending conversation, or in-game events.

In fact, even some corporates have been holding meetings in games in order to change things up and avoid the repetitive nature of Zoom calls. Switching your video background might add a new shade to your discussions, but meeting up in Minecraft is a whole other element – and as more younger users, who’ve grown up on gaming culture, move into the workforce, this could increasingly become a helpful tool to boost workforce engagement.

That may seem a step too far for some, but the impact of gaming culture is undeniable. These days, youngsters are just as likely to name a gaming YouTuber as their favorite celebrity as they are a movie actor or sports icon.  

There won’t be a perfect alignment for all brands and marketers, but it is worth noting, and considering if and how gaming could fit within your approach.

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You can read more of Twitter’s latest gaming insights for October here.

Socialmediatoday.com

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.

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