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Twitter Shares New Stats on User Engagement Around March Madness [Infographic]

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Twitter Shares New Stats on User Engagement Around March Madness [Infographic]

With the 2022 March Madness college basketball tournament fast approaching, Twitter has today shared some new insight into how Twitter users engage with the event, which could provide some valuable pointers for your tie-in strategy.

The annual event is the biggest showcase of college basketball stars, many of whom will go on to become NBA players. And with the combination of localized fandom and future celebrity, there’s a huge buzz about the games.

Which, evidently, translates to Twitter chatter – according to Twitter’s stats:

  • There’s a 291% increase in video views on college basketball content during the event
  • 67% of those tweeting about the NCAA tournament have also tweeted about the NBA
  • 59% of fans tweeted about basketball for the first time during the event in 2021

There are also big increases in mentions of shopping, dining out and accessories among those tweeting about the event, reflecting the broader influence that March Madness can have on social gatherings and related interests.

Which could be worth noting for your strategy – you can read Twitter’s full report here, or take a look at the infographic summary below.




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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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