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Twitter Shares New Stats on User Engagement Around March Madness [Infographic]



Twitter Shares New Stats on User Engagement Around March Madness [Infographic]

With the 2022 March Madness college basketball tournament fast approaching, Twitter has today shared some new insight into how Twitter users engage with the event, which could provide some valuable pointers for your tie-in strategy.

The annual event is the biggest showcase of college basketball stars, many of whom will go on to become NBA players. And with the combination of localized fandom and future celebrity, there’s a huge buzz about the games.

Which, evidently, translates to Twitter chatter – according to Twitter’s stats:

  • There’s a 291% increase in video views on college basketball content during the event
  • 67% of those tweeting about the NCAA tournament have also tweeted about the NBA
  • 59% of fans tweeted about basketball for the first time during the event in 2021

There are also big increases in mentions of shopping, dining out and accessories among those tweeting about the event, reflecting the broader influence that March Madness can have on social gatherings and related interests.

Which could be worth noting for your strategy – you can read Twitter’s full report here, or take a look at the infographic summary below.

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Meta Reassures Users That it Has Not Changed its Policies on Abortion-Related Content



Meta Implements New Changes to Housing, Employment and Credit Ads to Eliminate Potential Discrimination

Amid various reports that it’s restricting certain posts on abortion-related resources, in the wake of the Supreme Court’s decision to overturn Roe vs. Wade, Meta has reiterated that its stance on such has not changed, despite some recent errors in its systems.

This week, both Vice and NBC News have conducted their own investigations into the potential censorship of abortion-related content on Facebook and Instagram, with both finding that certain hashtags and posts appeared to have been restricted in Meta’s systems.

Meta spokesman Andy Stone responded to these claims, explaining that there has been no change in its official policies on such.

Instagram has since posted an update, noting that its sensitivity screens have been applied to certain posts that they shouldn’t, which is a glitch that it’s working to fix.

Which seems very coincidental, and despite Meta’s assurances, I suspect that there may have been some internal shift to move in-line with the updated law, even, possibly, in regards to advising moderators to err a little more on the side of caution with such.


But the official line from Meta is that there’s been no definitive amendment to its policies as yet, and as such, there should be no impact on the sharing of content within the existing guidelines.

For reference, this is the official Facebook policy on what’s not allowed in relation to prescription medications, which Stone refers to in his tweet:

Optional Caption

Retrieved from Meta on June 29, 2022


You would suspect that, maybe, at some stage, there could be additional legal requirements around such, in line with the Supreme Court ruling, but right now, there’s been no change, with Meta also presenting a full changelog of policy amendments here.

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