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Twitter Surveys Users on Possible Options for Tweet Subscriptions

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Earlier this month, Twitter posted a job listing for a new position working on a project called ‘Gryphon’ which, the ad explained, would be focused on “building a subscription platform, one that can be reused by other teams in the future.”

Subscriptions for tweets? How would that work?

Twitter has since confirmed that it is indeed working on “subscriptions and other approaches” as potential revenue opportunities, and this week, some users have reported seeing a new Twitter survey which asks them about a range of potential options that they might be willing to pay for, another step towards the next stage for the project.

The options which could be made available via Twitter subscriptions include:

  • Undo send – An option to recall your sent tweets within a 30-second window
  • Custom color options – New ways to customize your Twitter profile presentation
  • Advanced video publishing tools – The capacity to publish significantly longer videos in your tweets
  • Profile badges – A profile badge that links back to your business/employer
  • Auto replies – The capacity to add auto-response options to use in your tweet replies
  • Social listening – More insights into your tweet engagement and discussion around your Twitter handle
  • Brand surveys – An option to run surveys about your Twitter ads to get more feedback
  • Custom stickers and hashtags – The capability to create custom stickers and ‘hashflag’ emoji-linked hashtags
  • Job ads – Optional job ad listings
  • Administrator role management – New options to define how staff/contractors can control Twitter your account
  • Insights into other accounts – More analytics options, including the capacity to see all your past reactions with any account
  • Education resources – Access to more Twitter training courses and tools
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Probably not exactly what people had in mind when they first considered subscriptions for Twitter.

In addition to these, Twitter is also asking users if they’d be willing to pay to see no ads on the platform, which seems somewhat separate to these more business-focused options.

Definitely, this is not the direction I was expecting Twitter to go with on a potential subscription model. The framework which seemed to best fit was something similar to Facebook’s Fan Subscription tools which enable high-profile users to offer exclusives to paying subscribers, including specialized content, members-only discussion areas, discount options and more.

That could also work via tweets, especially with the introduction of Twitter’s new controls on who can reply to a tweet. That seemed to be the direction Twitter was headed – but these survey options seem more specifically aligned to brand use, and providing tools for businesses, not consumers, who are willing to pay for extra services.

Personally, I don’t find any of these options overly impressive.

For one, most of them you can already facilitate via other means:

  • Custom color options are available in your account settings
  • You can set up auto replies in your DMs, while you can also set up template tweet replies in various social management platforms
  • Social management platforms also facilitate social listening, as does Twitter’s own TweetDeck
  • Brand surveys are already available for managed accounts in most regions
  • Various third-party tools provide insights into other accounts, and there’s a Chrome extension which provides you with a listing of your interaction history with any account you view
  • Twitter already provides a tweet education program in its Flight School
  • Third-party management tools – as well as TweetDeck – also offer administration tools to manage posting permissions
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So, given this, you’re now looking at:

  • Undo send – Which Twitter has talked about previously, and could help to catch errors, if it could ever work
  • Longer videos – Do people want to watch longer tweet videos? 
  • Profile badges – Seems relatively minor – you can already include URLs and a description
  • Custom stickers and hashflags – I don’t see how Twitter could offer these options at scale
  • Job ads – No

Overall, given the availability of other tools and options, these don’t seem like overly enticing options, and I can’t imagine many brands would be willing to pay for such. Unless Twitter was to severely restrict its API, and stop third-party tools from providing these tools – but that would also largely go against CEO Jack Dorsey’s push for a more open internet

But then again, maybe I’m missing the point – maybe the whole idea of this initial survey is just to put out the feelers and see what people might be interested in. Many new business users, in particular, wouldn’t be aware of the functionality of various third-party Twitter management apps, and maybe, having all of these tools and options in a centralized system would be better.

Maybe users just want these tools all built into the one platform. But would they actually pay for such?

Maybe. I guess.

In some ways, the proposals here reflect the issues Twitter faces because of its open, public nature. Facebook made much of its graph private, which essentially forces you to use its own management tools to get the best results. LinkedIn limits access – but Twitter is the most utilized API for third party management options simply because it both allows for such, and Twitter doesn’t provide great, native options for the same within its own product suite.

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TweetDeck is the prime example – TweetDeck actually is a good, handy tweet management platform, but it’s been given limited focus by Twitter since it acquired it back in 2011. Even in that instance, a third-party developer created a better management tool than Twitter itself had – and really, if Twitter replicated all the functionality available in other Twitter analytics and management tools, and incorporated them into TweetDeck, then made all of it available for a small subscription fee, that would probably be a better option than what it appears to be proposing.

But it’s not necessarily proposing such yet. Again, this is early days, and Twitter is just testing the waters and seeing what people might want.

My response would be ‘none of this’, but we’ll wait and see what comes next.

Socialmediatoday.com

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Op-Ed: Education tipline launched by Virginia governor is a slap in the face to teachers

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Op-Ed: Education tipline launched by Virginia governor is a slap in the face to teachers


The first order of business for newly sworn-in Governor Glenn Youngkin of Virginia was to rescind the mask mandate for public schools.
Source – Virginia Governor Glenn Younglin

A bland-looking email address launched by Virginia Governor Glenn Youngkin designed to allow parents to report incidents at Virginia schools where they feel their parental rights are being undermined has created quite a storm on social media.

Much like Texas Governor Greg Abbott’s making neighbors snitches if they think someone is having an abortion, Governor Youngkin is allowing people to go to a website he has created so they can snitch on a teacher, librarian, school board member, and I guess, even the custodian or your child’s bus driver.

The Governor’s Office launched [email protected] with the intent for parents to report violations of his first two Executive Orders, which allow parents to opt their students out of school masking requirements and bans the teaching of “inherently divisive topics” including critical race theory in schools.

It appears that Youngkin went on the John Fredericks Radio Show Monday,  and said during his interview that “… [It’s] for parents to send us any instances where they feel that their fundamental rights are being violated, where their children are not being respected, where there are inherently divisive practices in their schools.”

The backlash over the order and the tip-line began to build on social media, with celebrities like John Legend and comedian Patton Oswald sharing the address with their followers.

“Black parents need to flood these tip lines with complaints about our history being silenced,” Legend wrote on Twitter, referring to the critical race theory ban.

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7News spoke to Oveta Scott, a Prince William County middle school teacher who has spent more than a decade in the classroom.

We are human beings too. We are going through it too,” she said when asked about her reaction to the governor’s new email tip line. ‘Why are you vilifying us and attacking us? What are we doing? We’re trying to stay afloat. We have a shortage of substitutes. We have a shortage of bus drivers. Every day, I have to look for an email to see if I’m covering someone’s class. Every day.”

Nothing but a big distraction by an irresponsible public servant

State Senator Louise Lucas, a Democrat representing the 18th District in the southeast part of the state, said she does not expect the tip-line to lead to much of anything.

“Like a lot of other gimmicks that a lot of other governors have put forward, this one is going to fall flat like a led balloon,” she said, adding that most people she has spoken to see it as an “intimidation” tactic, reports WTVR.com.

“I have never seen a Governor act in such an irresponsible way as to reach down to the parents and by step the teachers, by step the principal, the superintends of school, just to try to intimidate,” Lucas said. “There’s more than just one segment of parents in the Commonwealth of Virginia. Is he listening to Black parents, Hispanic parents, Asian-American parents? Which parents is he listening to? He needs to listen to all parents. Last I checked, parents in the Commonwealth of Virginia want their children to be safe in school.”

Senator Lucas is letting Governor Youngkin off easy. I personally think Youngkin is taking a page from Texas Governor Abbott’s playbook, because just last week, at the public charter school, Founders Classical Academy of Lewisville, Abbott told hundreds of parents “The essential role of parents is being threatened by government itself.”

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Abbott isn’t relying on a web address for snitches. He wants to change the Texas state constitution to make sure that “parents will be restored to their rightful place as the pre-eminent decision-makers for their children.”

The Governor also told the crowd he wants to toughen penalties against educators, including teachers and librarians who give students inappropriate books. “Texas will ensure that any education personnel who is convicted of providing minors with obscene content will lose their educational credentials and state licensing, forfeits their retirement benefits, and be placed on a do not hire list.”

It is time for all this craziness to come to an end. Good grief – I am getting too old to deal with all this “Bull S—” going on today.



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Instagram Adds Scheduled Live Display on User Profiles to Improve Discovery of Upcoming Streams

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Instagram Adds Scheduled Live Display on User Profiles to Improve Discovery of Upcoming Streams


After previewing it as a coming feature within its announcement of the expansion of remixable videos on the platform last week, Instagram has now outlined its new display of scheduled live streams on creator profiles, providing another way to raise awareness of upcoming live broadcasts in the app.

As you can see in these screenshots, shared by Instagram chief Adam Mosseri, the new display option will enable you to list your upcoming IG live streams on your profile, which, when tapped, will provide additional info in a pop-up prompt, where people can also sign-up for a reminder of when the stream is set to begin.

As explained by Mosseri:

“Creators have been able to schedule lives for a while now, but now, you can separate scheduling a live from creating a feed post, or even now a Story post, about that Live. You also get a little badge on your profile that’s lets followers know, or anybody know that goes to your profile, that there’s a Live coming up and they can subscribe to be reminded.”

Mosseri further notes that users can create as many scheduled lives as they like, with a side-scrolling list then added to your profile display.

It could be a handy addition for those who broadcast via IG Live, which could prompt more people to tune in, by raising more awareness about your broadcasts. Up till now, the only way to notify people about your upcoming streams in the app has been, as Mosseri notes, through posts and Stories, which limits the reach of those notifications to, generally, your existing followers. Now, anyone who comes by your profile will be able to see that you have a live broadcast coming up, which could bring in more viewers.

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IG Live has become a key connection surface in the app, particularly throughout the pandemic, and as Instagram looks to expand the option into eCommerce, facilitating more direct engagement between brands and fans, the capacity to map out a more effective IG Live strategy could be a big help in maximizing your on-platform efforts.

It may seem like a relatively small addition in the broader scheme, but it could be a big help in raising awareness, and getting more viewers to your upcoming broadcasts.





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LinkedIn Publishes New Report into Workplace Culture Shifts, and What They Mean for Employer Branding

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LinkedIn Publishes New Report into Workplace Culture Shifts, and What They Mean for Employer Branding


LinkedIn has published a new report into the latest shifts in company and work culture, largely as a result of the pandemic, with many people’s approach to their career and professional development changing amid the ongoing re-shaping of the workforce and place.

As outlined by LinkedIn:

Because of the pandemic, employees are rethinking their priorities and their relationships with employers. They’re seeking flexible work arrangements and more work-life balance. They want to work for employers who value their physical and emotional well-being. And they’re ready to walk away from those who don’t.

LinkedIn’s 67-page ‘Reinvention of Company Culture’ report provides a detailed analysis of these changing attitudes and approaches, and how businesses can look to cater to employee needs, in order to build a better work environment.

The report looks at how people’s approach to their work is changing, particularly in regards to who they work for, and what they both represent and provide.

As you can see in this graphic, company culture is becoming a much bigger consideration, which is arguably because we now have more insight than ever into what each company represents, via social media posts and profiles. That underlines the importance of brands managing their external perception, and building a strong employer brand, which could also include empowering their employees to share relevant updates, reinforcing culture and ethos.

The report also looks at the changing approach to workplace flexibility, which is fast becoming a must-have for many organizations.

LinkedIn workplace trends report

The pandemic has shown that many companies can, in fact, operate remotely, and many employees have found that the freedom that can bring affords them many lifestyle benefits, which they’re not so willing to give up by returning to the office full-time.

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Of course, that varies. Some people like the structure and organization of the office environment, along with the social benefits, and there are strong arguments to be made for both approaches. But the stats here, and included in the report, point to the potential value of incorporating more flexible working arrangements.

Employee well-being is another point of focus, with interest in the topic on the rise:

LinkedIn workplace trends report

Which is another valuable element to this report – in addition to the overall notes on workplace shifts, LinkedIn has also incorporated data on key platform posting trends, which could help to inform your own strategy.

LinkedIn workplace trends report

Clearly, there is significant, and rising interest in these elements, and it’s worth considering how you can integrate such, both in terms of how you evolve your own workplace models to cater to such demand, and how you represent the same in your external posts and updates.

There are some valuable notes here, and some interesting points to consider in the coming post-pandemic shift. Because we’re not there just yet, with newer COVID variants still parking new waves of concern, and subsequent mitigation efforts. But as we progress towards the next stage, it is worth noting the broader impacts that the COVID shift has had on work, and how prospective employees are now looking at job postings and companies in their job search efforts.

Your social media presence can play a big role in this, and your LinkedIn presence in particular, and it’s worth taking in the various trends and considering what they could mean for your brand.

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You can read LinkedIn’s full ‘Reinvention of Company Culture’ report here.



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