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Twitter Surveys Users on Possible Options for Tweet Subscriptions

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twitter surveys users on possible options for tweet subscriptions
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Earlier this month, Twitter posted a job listing for a new position working on a project called ‘Gryphon’ which, the ad explained, would be focused on “building a subscription platform, one that can be reused by other teams in the future.”

Subscriptions for tweets? How would that work?

Twitter has since confirmed that it is indeed working on “subscriptions and other approaches” as potential revenue opportunities, and this week, some users have reported seeing a new Twitter survey which asks them about a range of potential options that they might be willing to pay for, another step towards the next stage for the project.

The options which could be made available via Twitter subscriptions include:

  • Undo send – An option to recall your sent tweets within a 30-second window
  • Custom color options – New ways to customize your Twitter profile presentation
  • Advanced video publishing tools – The capacity to publish significantly longer videos in your tweets
  • Profile badges – A profile badge that links back to your business/employer
  • Auto replies – The capacity to add auto-response options to use in your tweet replies
  • Social listening – More insights into your tweet engagement and discussion around your Twitter handle
  • Brand surveys – An option to run surveys about your Twitter ads to get more feedback
  • Custom stickers and hashtags – The capability to create custom stickers and ‘hashflag’ emoji-linked hashtags
  • Job ads – Optional job ad listings
  • Administrator role management – New options to define how staff/contractors can control Twitter your account
  • Insights into other accounts – More analytics options, including the capacity to see all your past reactions with any account
  • Education resources – Access to more Twitter training courses and tools

Probably not exactly what people had in mind when they first considered subscriptions for Twitter.

In addition to these, Twitter is also asking users if they’d be willing to pay to see no ads on the platform, which seems somewhat separate to these more business-focused options.

Definitely, this is not the direction I was expecting Twitter to go with on a potential subscription model. The framework which seemed to best fit was something similar to Facebook’s Fan Subscription tools which enable high-profile users to offer exclusives to paying subscribers, including specialized content, members-only discussion areas, discount options and more.

That could also work via tweets, especially with the introduction of Twitter’s new controls on who can reply to a tweet. That seemed to be the direction Twitter was headed – but these survey options seem more specifically aligned to brand use, and providing tools for businesses, not consumers, who are willing to pay for extra services.

Personally, I don’t find any of these options overly impressive.

For one, most of them you can already facilitate via other means:

  • Custom color options are available in your account settings
  • You can set up auto replies in your DMs, while you can also set up template tweet replies in various social management platforms
  • Social management platforms also facilitate social listening, as does Twitter’s own TweetDeck
  • Brand surveys are already available for managed accounts in most regions
  • Various third-party tools provide insights into other accounts, and there’s a Chrome extension which provides you with a listing of your interaction history with any account you view
  • Twitter already provides a tweet education program in its Flight School
  • Third-party management tools – as well as TweetDeck – also offer administration tools to manage posting permissions

So, given this, you’re now looking at:

  • Undo send – Which Twitter has talked about previously, and could help to catch errors, if it could ever work
  • Longer videos – Do people want to watch longer tweet videos? 
  • Profile badges – Seems relatively minor – you can already include URLs and a description
  • Custom stickers and hashflags – I don’t see how Twitter could offer these options at scale
  • Job ads – No

Overall, given the availability of other tools and options, these don’t seem like overly enticing options, and I can’t imagine many brands would be willing to pay for such. Unless Twitter was to severely restrict its API, and stop third-party tools from providing these tools – but that would also largely go against CEO Jack Dorsey’s push for a more open internet

But then again, maybe I’m missing the point – maybe the whole idea of this initial survey is just to put out the feelers and see what people might be interested in. Many new business users, in particular, wouldn’t be aware of the functionality of various third-party Twitter management apps, and maybe, having all of these tools and options in a centralized system would be better.

Maybe users just want these tools all built into the one platform. But would they actually pay for such?

Maybe. I guess.

In some ways, the proposals here reflect the issues Twitter faces because of its open, public nature. Facebook made much of its graph private, which essentially forces you to use its own management tools to get the best results. LinkedIn limits access – but Twitter is the most utilized API for third party management options simply because it both allows for such, and Twitter doesn’t provide great, native options for the same within its own product suite.

TweetDeck is the prime example – TweetDeck actually is a good, handy tweet management platform, but it’s been given limited focus by Twitter since it acquired it back in 2011. Even in that instance, a third-party developer created a better management tool than Twitter itself had – and really, if Twitter replicated all the functionality available in other Twitter analytics and management tools, and incorporated them into TweetDeck, then made all of it available for a small subscription fee, that would probably be a better option than what it appears to be proposing.

But it’s not necessarily proposing such yet. Again, this is early days, and Twitter is just testing the waters and seeing what people might want.

My response would be ‘none of this’, but we’ll wait and see what comes next.

Socialmediatoday.com

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12 Proven Methods to Make Money Blogging in 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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