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Twitter Tests New Direct DM Option from Tweets, Providing a Streamlined Way to Start Private Chats

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Twitter Looks to Extend its Keyword Blocking and Mute Options to More Elements


Twitter’s looking to facilitate more private message interactions in its app by adding a new DM icon to tweets for some users.

As you can see in this example, the new DM response icon, now available to some users on iOS, provides a quick and easy way to respond to a tweet author in one-tap, direct from any tweet.

Which feels familiar…

Twitter DM icon test

As you can see in this example, Twitter actually already tried this back in 2016, with a DM icon built into your direct response options.

At that time, Twitter was working to lean into increasing DM activity.

As reported by Fast Company:

Twitter says DM activity grew by 60% in 2015, and that sharing tweets through DMs has increased by 200% in the past six months alone.

So it made sense to try to maximize this element – but that push didn’t last long, with Twitter eventually going back to its regular share button, which provides various options for sharing.

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Now, Twitter’s trying both – though it did also tell me that the two functionalities (the one tested in 2016 and this new version) are not the same.

As explained by Twitter:

Our team is continually looking for ways to make conversations more accessible for everyone on Twitter. We are currently exploring new ways to give people more control over their conversations with private replies, a feature that allows you to respond to an author’s Tweet directly via their DMs. With this added control, people can continue the conversation off the timeline if they don’t feel comfortable doing so publicly.”

Twitter says that 2016 iteration enabled people to send a specific public Tweet to any other user ‘for visibility’.

“With this experiment, people can now respond directly to the original Tweet author via DM on their specific Tweet.”

So the initial version enabled you to share a tweet with anyone, while this new test removes out the middle step of selecting who you’re forwarding the tweet to, with the DM response going direct to the tweet author, catering to a different type of engagement.

Though functionally it’s pretty much the same thing, it’s just that in this version, you get both the direct DM option and the regular share button on each tweet, so you can either DM the tweet author direct, then and there, or you can share it in a DM thread with somebody else.

That could be interesting for brands looking to make direct contact with customers in the app, with a more focused option to get them to make contact from your tweets. It could also, as Twitter likely hopes, be a quick way to double-check your friends and their opinions, by sending them a quick, private note on tweets that could be deemed offensive. I mean, you can do that anyway, but this is designed for quicker messaging engagement, which could help to facilitate more private chats.

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Though functionally, it doesn’t add a heap, and it has pretty much been done before.

But maybe it’s valuable, and maybe Twitter users warm to the idea of being able to directly spark more private conversations more often.

It’s a small-scale test for now, on iOS only, and it’ll be interesting to see what Twitter finds out as a result.





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These are the social media platforms we most want a detox from

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Instagram

Photo by Solen Feyissa / Unsplash

Many people like social media, others find it addictive but they are not necessarily enjoying the experience when they are using it. In this category there are some people who would welcome a detox, even if this is only partial. Digital detox refers to a period of time when a person voluntarily refrains from using digital devices such as smartphones, computers, and social media platforms. A digital detox can provide relief from the pressure of constant connection to electronic devices.

Looking at the U.K., a new survey finds that the majority want to delete their Instagram account ahead of any other. 

This finding comes from the company VPNOverview.com and the results have been shared with Digital Journal. For the research, VPNOverview analysed the number of monthly Google searches in the U.K. for terms related to deleting accounts to see what platforms people want a detox from. 

This process found that media sharing social network Instagram was the platform people wanted to delete themselves from the most, with more than 321,000 searches a month from users wishing to do so. Recently, Instagram came under fire and was accused of copying other competing platforms like TikTok after big changes were made to the app, with some of these changes now being reversed. 

Facebook takes second place, with more than 82,000 searches a month in the U.K. At the end of 2021, Facebook saw its first-ever decline in the number of daily users using the platform and a 1% decline in revenue in the last quarter of 2022. 

With more than 73,000 searches a month for information on deleting accounts, Snapchat takes third place. In July of 2022, Snap, Snapchat’s parent company, announced that they would be debuting Snapchat for Web, the first ever web version of the app since its initial release in 2011. 

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Plenty of Fish takes fifth place, with more than 23,000 searches around deleting accounts made every month in the UK. It’s the only dating app in the top ten, with Tinder narrowly missing out in 12th place with 8,500 searches. 

            Rank          Platform          Monthly searches to delete account 
        1      Instagram      321,000 
        2      Facebook      82,000 
        3      Snapchat      73,000 
        4      Google      50,000 
        5      Plenty of Fish      23,000 
        6      Twitter      18,000 
        7      Reddit      14,000 
        8      Amazon      13,000 
        9      Kik      12,000 
        10      TikTok      8,800 

Also featuring on the table is online marketplace Amazon, which comes in eighth place on the list, with 13,000 searches from people wanting to delete their accounts every month. Amazon recently announced that it was increasing the cost of its Amazon Prime service by £1 a month in the U.K., with annual memberships shooting up from £79 to £95. 

Commenting on the findings, a spokesperson from VPNOverview tells Digital Journal: “It’s interesting to see the contrast of platforms on the list, and how it’s not just social media that people want a cleanse from following controversies around privacy and data collection. Platforms offering subscription services like Amazon are also taking a hit, with the rising cost of living meaning many Brits are having to cut corners on things they use every day.”  

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