Meta has published a new guide which looks at five key trends in consumer behavior relating to sustainability and social development, which could help to guide your marketing approach.
The 12-page ‘Industry Micro-Shifts’ guide covers the eCommerce, travel, retail, CPG and the US auto sector, highlighting some emerging consumer trends, particularly among younger buyers, which are increasingly influencing purchase decisions.
You can download the full guide here, but in this post, we’ll take a look at some of the highlights.
As you can see in this example (below), each vertical gets its own, dedicated section in the guide, with an overview of rising trends and consumer considerations.
The pandemic has prompted more people to consider the broader environmental and social impacts of their purchases, which has lead to a rise in people taking an interest in local brands, and factoring in sustainability measures.
The same elements are highlighted for travel, with more people considering the environmental impacts of their journeys.
There are also notes on Facebook-specific trends, helping to guide strategic thinking around relevant marketing pushes.
It’s an interesting overview of these evolving considerations, which, as many other reports have also highlighted, are of key concern to younger consumers in particular.
Certainly, there are clear advantages to sharing insight into your brand’s approach to sustainability and environmental considerations, while as noted, the pandemic has also made more consumers more conscious of who they’re buying from, as they look to support local brands.
There are some valuable notes, which could help in your planning. You can download the full ‘Industry Micro-Shifts’ guide here.
Reddit Adds Images in Comments for Selected Communities
Reddit’s adding a new engagement option with images in comments now available within some 1,500 subreddits in the app.
Just as it sounds, some subreddits will now be able to switch on image posting within comment threads, providing another way for people to interact and share within these communities. Reddit also enabled GIFs in selected subreddits back in July.
As explained by Reddit:
“Ever wanted to share a candid cat pic in the latest r/cats thread? Perhaps, help out a fellow r/crochet hobbyist? Or maybe even fulfill a father’s dream of being hugged by sasquatch in r/photoshoprequest? If so, this feature is for you!”
Here’s how it looks in practice (on desktop):
As noted, it’s another way to facilitate interaction within Reddit’s highly active chat threads, which could help add context in various ways.
Though it won’t be available to all communities.
Reddit says that ‘not safe for work’ images are not allowed and will be automatically removed, with only selected, approved subreddits able to use the feature at this stage.
“In SFW subreddits that turn on the feature, you’ll notice an image icon at the bottom panel of the comment section. Tap the image icon (see video below) to pull up your camera roll or desktop files, make any edits you want (on mobile only), and upload.”
It’s a simple, and potentially engaging feature update, which could help Reddit drive more interaction.