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Twitter Tests New Option to Start a Space About a Chosen Tweet

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Twitter Tests New Option to Start a Space About a Chosen Tweet

I still don’t know about Twitter Spaces.

Sure, it’s got its own tab in the app, and definitely there are some interesting use cases for live audio. But I’m not sure that Twitter has really tapped into them as yet – or at least, I’m not seeing enough active, engaging Spaces come up in my own feeds to pique my interest.

And I’m not sure this would add a heap – according to a new finding by app research superstar Jane Manchun Wong, Twitter‘s working on a new option that would enable you to start a new Space about any given tweet, direct from the options menu.

As Wong notes, depending on how it works, that could spark a whole new trend of dumping on people’s rubbish takes, by launching into an immediate, in-the-moment monologue of your grievances, then and there, which others could then join to rub further salt into the wound.

Or maybe, it could be a good way to spark more real-time tweet engagement. Now, when a story breaks, you can launch a Space straight away, triggered by that event, with the topic already referenced in the context link.

Twitter’s been trying to work out how to capitalize on its position as the place to be for real-time chatter for years, with TV show and sports discussion being the top examples of its leadership in this space.

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Several years back, Twitter was working on various apps that would enable you to tweet in real-time while watching live sports on the same screen, which was part of the platform’s bigger push into live-stream broadcasting. That seemed like the ideal way to marry these elements.

Obviously, that never took off, but Twitter remains the place to be for real-time discussion, with many trends and breaking news stories coming on the back of the latest tweets.

This was perfectly exemplified in the Trump era, where Trump would announce policy stances (and everything else) via tweet. Yet, even so, Twitter has never been able to truly harness this element, and make the app a more critical connective tool for more people, with its user counts still trailing well behind Facebook, Instagram, Snapchat, and potentially even LinkedIn and Pinterest (who both report monthly active user counts, not daily).

Yet, somehow, Elon Musk believes that he can spark 200% usage growth in the next three years. Not sure how, but maybe Spaces is a part of it, and maybe, by providing more ways to start and engage in Spaces – or even just improving discovery – Spaces could still become a more attractive lure for more users, and could help to make Twitter a more essential platform for more people.

It just seems like it’s become a typical Twitter project – launched with a degree of hype, presented as a major opportunity. Then left behind with limited development focus, and little opportunity to fully succeed.

Maybe, then, Musk’s focus is what Twitter needs, and that alone will help bring more of its features into line. We’ll have to wait and see – but right now, Spaces feels like an afterthought, a remnant from the Clubhouse hype cycle that’s just tacked on to the Twitter experience.

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.

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