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Snapchat’s Latest Viral AR Effect Underlines its Nous and Understanding of AR Elements



Snapchat's Latest Viral AR Effect Underlines its Nous and Understanding of AR Elements

Honestly, when was the last time that any app other than Snapchat produced an AR effect that went viral?

Snapchat’s repeatedly underlined its nous and capacity in this respect, from spewing rainbows to dancing hotdogs, from aged up effects to anime characters.

And now, Snap’s done it again with another ridiculous but also ridiculously funny Lens effect.

This effect, called simply ‘Crying’ makes you look, as it sounds, like you’re crying, no matter how you try to contort your face to avoid it.

You’ve likely seen videos posted with the effect, as they’re everywhere at the moment, with people re-posting Snap originated clips on TikTok, Instagram, Twitter and more.

In fact, since launching just last week, over 180 million Snapchatters have engaged with the Crying Lens – using it, in total, a whopping 1.3 billion times.

Snapchat crying Lens examples

This is why Snapchat has remained a relevant and important platform, despite rising competition – while Meta stole Stories, and various other apps have become the next cool thing over time, Snap remains a key connector for many users, while it’s also at the forefront of the AR shift, despite competing with much more well-resourced players in the space.

Which is also why Snap could still end up winning in the broader race towards AR glasses.


Meta, of course, has launched an initial version of its smart glasses, which will eventually morph into its AR wearables, while Apple is also working on AR glasses, and just today, Google outlined its development of AR glasses at its I/O event.

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Snap is also eying the next stage of development for its Spectacles, and on the surface, it may seem like Snap has no chance in going up against the big tech giants in this space.

But Snap just gets it, and it repeatedly gets it right, with AR tools and features that appeal to its target audience. From crazy face filters to AR art installations, Snapchat is far more in-tune with what its users want, and that may well end up seeing it better placed to capitalize on the next stage of AR connection – which also includes AR as an eCommerce element, another aspect that Snap’s developing.

Snapchat AR for commerce

In essence, what I’m saying here is that Snapchat is the best at AR. Even without the same technological capacity, the same resources to throw at it, even if it’s not as big or powerful as other players, there is very clearly strong reason to have faith in Snap’s developmental capacity, and audience understanding, as we move into the next phase of connection.

The Metaverse is Meta’s big thing, but AR could arguably be even more influential, and Snap is leading the way in virtually every aspect in the AR race.

So while making your friends cry via digital effects is funny, the broader implications here are significant, and it’s worth noting Snap’s repeated success on the AR development front.    

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Elon Musk’s Team Asks for More Data to Complete Assessment of Twitter Bots



Elon Musk's Team Asks for More Data to Complete Assessment of Twitter Bots

Okay, let’s just check in on the latest with the Twitter/Elon Musk takeover saga, and where things are placed to close out the week.

According to the latest reports, Musk’s team recently asked Twitter for more tweet info, in order to help it make an accurate assessment of bot activity in the app. This comes after Musk questioned Twitter’s claim that bots and fake accounts make up only 5% of its active user base, and said that his Twitter takeover deal could not go ahead unless Twitter could produce more evidence to support this figure.

Which Twitter did, by providing Musk with access to its ‘full firehose’ of tweets over a given period, which it shared with Musk’s team back on June 8th. Musk’s group has now had that data for a couple of weeks, but this week, it said that this info is not enough to go on, and that it needs even more insight from Twitter to make its judgment.

And after initially resisting calls for more data access, Twitter has now reportedly relented and handed over more tweet data access to Musk’s team.

Which may or may not be a concern, depending on how you see it.

In its initial data dump, Twitter reportedly gave Musk’s team info on:

  • Total user tweets (within a given time period)
  • Data on which devices were used

As noted, Musk’s team says that this has not provided it with the insight that it needs to conduct an accurate analysis of potential bot activity, so Twitter has now provided Musk with more ‘real-time API data’.

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It’s not clear whether that means that Twitter has provided everything that its API systems can provide, but that could mean that Musk’s team can now access:

  • Real-time info on tweet text and visual elements/attachments
  • Data on retweets, replies, and quote Tweets for each
  • Data on tweet author, mentioned users, tagged locations, hashtag and cashtag symbols, etc
  • Date, time, location, device info

That should satisfy any analytical needs to uncover potential bot trends, and get a better handle on Twitter’s bot problem, though it also means that Musk has all your tweet info – which, again, it’s worth noting, Twitter up till now had been hesitant to provide.

I’m sure it’s fine. Musk’s team is beholden to disclosure laws around such, so it’s not like they can do anything much with that info anyway, in a legal sense. But the idea that the sometimes erratic Elon Musk now has all the tweets could be a little concerning for some.

But Twitter likely had to provide what it can, and if Musk is going to become CEO of the app soon anyway, he’s going to have access to all of that data either way.

But still, given Musk and Co’s past history of undermining and attacking critics, sacking trouble maker employees and digging up potential dirt on rivals, it sits a little uneasy.

Should be fine. No problems – no need to go deleting all your DMs (which are likely not included in the data that Twitter has provided at this stage).

According to reports, Musk’s team says that it now has the info it needs to make its assessment of bot activity, which should see the deal move forward (or not) sometime soon.

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Of course, no one knows what exactly is going to happen next, and whether Musk’s team will look to renegotiate, or even back out of the deal entirely as a result of its bot analysis. But it does seem like, one way or another, Musk will be forced to go ahead with the $44 billion transaction, with Twitter’s past bot reporting methodology already accepted by the SEC, giving it legal grounding to argue that it’s acted in good faith, regardless of what Musk’s team finds.

The next steps then, according to Musk, would be securing debt financing and gaining Twitter shareholder approval, clearing the last hurdles for Musk to change the app’s name to ‘Telsla Social’, and add a million references to ‘420’ into the platforms various terms and conditions.

Because of the memes, because weed jokes are still funny to the richest man in the world – because he vacillates between inspired genius and a massive nerd who now gets to play out some fantasy of being cool.


Or something. Who knows what goes on in Elon Musk’s head – which is also why most are hesitant to bet against him, as nobody knows if and how he might be able to fix Twitter, and whether this is a great investment or a massive disaster.

It seems like we may soon find out. Maybe. Who knows. Either way, the memes should be great.

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