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Twitter Tests New Topics Bar Above the Main Timeline to Highlight Relevant Discussions

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Twitter Tests New Topics Bar Above the Main Timeline to Highlight Relevant Discussions

Twitter’s trying out another way to improve tweet discovery in the app, with a test of a new topics bar above the main tweet timeline, providing a quick link to real-time discussions in the app.

As you can see in this example, posted by user Chloe Korzh (and shared by Matt Navarra), the new topic listings appear in bubble tabs above your main feed, which provides an easy way to tap through and immediately connect to the latest discussions on a given subject.

Those topics would presumably be linked back to your tweet activity, which, ideally, could get more people more involved in expanded discussion in the app, and help Twitter maximize engagement.

Which has been a key focus for the app over the past few years, with Twitter also adding in Topics that you can follow, in addition to individual users, inserting curated, topical tweets into your main feed, along with Communities to facilitate more specific, topic-focused discussion.

Content discovery has long been a challenge for Twitter, and is one of the most-cited reasons why new users don’t stick around. Twitter’s algorithmic timeline has helped to improve user engagement, by highlighting the most interesting, engaging tweets in-feed, with topics being the logical expansion of this, providing more tweets on your key areas of interest to keep you exploring and engaging more often, maximizing usage.

Though the results, in this sense, do vary. I personally don’t find Twitter’s topic recommendations to be anywhere near my actual interests, while in Twitter Spaces, its audio social platform, the Spaces chats highlighted in the dedicated tab are always massively varied and never aligned with what I want to tune into.

It seems Twitter still has a way to go in determining what each user might be most interested in, and if it can’t get that element right, the addition of topic tabs above the main feed probably won’t have a significant impact.

But if it can get it right, and highlight key topics of value to each user, it could be a great way to connect people into real-time, trending discussions of interest.

It’s a big ‘if’, but it is possible that this could be a good way to boost overall tweet engagement.

We’ve asked Twitter for more information on the test and we’ll update this post if/when we hear back.




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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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