Connect with us

SOCIAL

Twitter Will Increase Its Use of Automation Tools as It Looks to Ensure Accuracy in COVID-19 Discussion

Published

on

Twitter has provided an update on its efforts to manage its workforce, and workload, amid the evolving COVID-19 pandemic.

As Twitter looks to shift its workforce out of its offices around the world, that’s also lead to changes in how it operates, which is particularly relevant in the case of content moderation. With much of Twitter’s moderation being conducted in large offices, flipping that into a remote team is complex.

In order to cater to this, Twitter says that it will increase its reliance on automation tools to detect and remove violating content.

As per Twitter:

“[We will increase] our use of machine learning and automation to take a wide range of actions on potentially abusive and manipulative content. We want to be clear: while we work to ensure our systems are consistent, they can sometimes lack the context that our teams bring, and this may result in us making mistakes. As a result, we will not permanently suspend any accounts based solely on our automated enforcement systems. Instead, we will continue to look for opportunities to build in human review checks where they will be most impactful.”

In other words, more content is going to get flagged on Twitter, because it’s boosting its reliance on automated detection, but not all of it will actually break the rules. That could lead to some angst around Twitter’s decisions in this respect, but with the shift the company is undertaking, users will have to employ a level of patience and understanding – as with most aspects of day to day life at present.

In addition to this, Twitter says that it’s also working to build frameworks to support its ongoing operations within this changed environment, executing daily quality assurance checks on its content enforcement processes to ensure that it’s responding as best it can to the evolving COVID-19 outbreak, and instituting a global “content severity triage system” in order to prioritize the potential rule violations which “present the biggest risk of harm and reducing the burden on people to report them”.

As with many organizations, Twitter is being tasked with implementing significant changes in order to cater to these new conditions – and as with everyone, the difficult part is that we don’t know how long this will need to be the case. Twitter’s working to ensure that it’s able to maintain all of its regular services, now and into the future, but that will take some time and effort, and there may be some issues along the way.

If you’re seeing someone’s tweets get reported, or indeed if your own tweets are flagged and you’re not sure why, it’s worth keeping this in mind, and noting that Twitter’s system could have some flaws as it works to catch up. 

Socialmediatoday.com

SOCIAL

Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

Published

on

Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

Source link

Continue Reading

SOCIAL

Twitter Tests New Quick Boost Option for Tweets

Published

on

Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



Source link

Continue Reading

SOCIAL

Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

Published

on

Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

Read all the Latest News, Trending News, Cricket News, Bollywood News,
India News and Entertainment News here. Follow us on Facebook, Twitter and Instagram.



Source link

Continue Reading

Trending

en_USEnglish