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Twitter Will Now Let Birdwatch Contributors Use Aliases in Their Reports

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twitter will now let birdwatch contributors use aliases in their reports

Twitter has added a new option to its ‘Birdwatch’ crowd-sourced misinformation detection program, with Birdwatch contributors now able to issue reports under an alias, via Twitter’s randomly-generated, bird-related identities.

Birdwatch enables Twitter users who are part of the program to add notes to questionable tweets, potentially helping to flag misinformation or other forms of harmful content. Using this expanded pool of reports, Twitter’s looking to advance its efforts to stamp out dangerous content, and keep ahead of misuse, which its detection systems otherwise might miss.

Twitter Birdwatch aliases

And as you can see here, now, for those looking to take part in the Birdwatch program, they’ll be able to list their input under, say ‘Terrific Cavern Canary’ instead of their actual @handle, which could help people feel more comfortable in such reporting.

As explained by Twitter:

“We know that not everyone feels comfortable contributing under their @handle. From our most active contributors to prospective participants, people overwhelmingly voiced a preference for contributing under aliases.”

Which makes sense – you don’t want to inadvertently become the focus of ire of some web crackpot as a result of your Birdwatch reports, which would no doubt play at least some part in how contributors currently post, or don’t, when they find questionable reports.

Twitter also notes that this preference was strongest among women and black contributors, while research has also shown that aliases have the potential to reduce bias, by putting more focus on the content of each note, not the author of such.

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In addition to this, Twitter says that it’s also rolling out Birdwatch profile pages, which will make it easier to see each contributors’ past notes and alerts, so there will be a way to track activity, even without the users’ real @handle assigned to each report.

It’s a small, but valuable addition to the Birdwatch process, which could help to see more user reports issued, while also still facilitating full transparency on their past reports, in case someone might be looking to misuse the option to falsely flag tweets.

It’s still too early to say whether Birdwatch will prove valuable. The concept has merit, in broadening the pool of potential monitors of questionable tweet content, but how insightful, and valuable, such reports will be is another consideration, as well as potential misuse or misunderstanding of the process.

But it could prove to be a valuable addition to the broader detection scope of the platform, and alias accounts may well be a key function that will broaden usage.

Birdwatch is currently only available in the US – you can find more information on the program here.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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