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Top 7 Social Media Strategies CMOs Must Adopt in 2022 [Infographic]

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According to a recent CMO Survey, social media became even more critical to marketers during the pandemic, with those that were able to get their social media efforts right seeing major return on their social media investments. 

It’s clear that social media will continue to play a crucial role in driving customers, especially in the post-pandemic world – and as such, marketing leaders need to plan their social media marketing strategies accordingly. 

To help with this, the team from Grazitti Interactive have put together this insightful infographic, which outlines a range of tactics and strategies to help you establish a more agile, responsive social media management approach in 2022.

Some key considerations to keep in mind.

Socialmediatoday.com

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TikTok Shares New Insights into Effective Promotional Approaches in the App [Infographic]

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TikTok Shares New Insights into Effective Promotional Approaches in the App [Infographic]

TikTok has introduced a new paradigm in social media engagement, where users are not only able to view the latest trending content, but they’re also invited to contribute, with the short nature of TikTok clips opening up more opportunity for creativity, connection and engagement.

Brands looking to tap into the platform need to understand this – TikTok is not only about passive consumption, but also active participation, which is why normal, intrusive ad approaches don’t work, as they don’t invite viewers into the experience.

That variance is the focus of this new infographic from TikTok, which provides a range of stats that relate to how users engage with content in the app, and how brands can tap into creator partnerships to maximize their promotions.

As per TikTok:

“TikTok audiences prefer brands that show they understand how to create and use the platform — they want brands to meet them where they are on TikTok. And how exactly should brands meet audiences where they are? Creators.”

To maximize your promotional performance, TikTok recommends an ‘Always Engaged’ strategy, which utilizes organic and paid content, while also leveraging creators to help brands reach their business goals.

The following stats reinforce this strategic approach.

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