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Twitter Will Now Let You Schedule Up to 10 Spaces Broadcasts at a Time

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Twitter Will Now Let You Schedule Up to 10 Spaces Broadcasts at a Time

Twitter Spaces increasingly feels like a niche offering – highly valuable to those that use it, but the group of those who do regularly tune in seems to be getting smaller, as opposed to expanding overall Twitter usage.

But still, for those that are using Spaces, they evidently do use it a lot, with a key feature request being the capacity to schedule multiple Spaces at one time.

Which you can now do, with Twitter enabling broadcasters to schedule up to 10 Spaces at a time, up to 30 days in advance.

As you can see in these examples, you’ll now be able to access a listing of ‘Upcoming Spaces’ in the app, from which you can edit any of your planned sessions, or share them via tweet.

To be clear, you’ve been able to schedule a Spaces broadcast for over a year, but now, you’ll be able to plan out multiple sessions all at once. So if you are among the Spaces advocates that are spending hours tuning in each week, you’ll now be able to build that into your planning, and keep your audience more informed of your upcoming audio events.

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Despite interest in social audio declining overall, after the sudden Clubhouse-led boom last year, Twitter has remained committed to Spaces development, adding a range of new features and tools to help improve Spaces functionality, while it also seeks to connect users with more relevant broadcast notifications via the Spaces tab.

Which is now being renamed the ‘Audio’ tab, after Twitter announced the addition of podcasts in the Spaces tab listings last month.

Twitter Audio tab

That could actually provide a key way to improve the Spaces experience, because it will better enable Twitter to categorize Spaces broadcasts alongside established pods, maximizing exposure and helping to highlight more relevant Spaces and hosts based on topics – with podcasts and Spaces being shifted into ‘Stations’ within the audio tab.

Because right now, Twitter’s Space recommendations are pretty much a mess:

Twitter Spaces tab

This is from my Twitter app, at 6:30pm ET (8:30am in AUS), and as you can see, the listings are mostly NFT/crypto-related. There were a couple of sports and more general discussions further down the list as well, but overall, Spaces is clearly dominated by niche interests.

Which may well be good for Twitter, and a valuable addition to the tweet experience. But it’s not great for attracting a wider pool of listeners, or indeed, highlighting more specifically what each individual user might be interested in.

Essentially, if you’re not into these topics, and Twitter’s not able to better categorize and filter its Spaces listings, you can imagine that users will simply stop checking that tab eventually, which is a failure on Twitter’s part to connect users with the most relevant content.

Merging in podcasts could help with this, and that could also help to show other potential broadcasters how they could get their content displayed within these topic-based ‘Stations’, and help them reach new audiences with its audio broadcast tools.

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In this sense, Spaces scheduling could also play a big part in attracting new listeners.

I remain unconvinced that Twitter will be able to maximize the potential of Spaces, based on its past struggles with algorithmic recommendations (see also: the topics Twitter shows you in ‘Explore’ or its highlighted ‘Who to Follow’ display). But maybe, it can still become a thing – and really, if real-time audio was going to work anywhere, Twitter would be where it’s at.

But many thought that about live video too, which, in retrospect, showed the likely trajectory for the social audio trend.



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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