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Twitter’s Testing a New Process to Lure Lurkers into Signing-Up for an Account

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Twitter’s Testing a New Process to Lure Lurkers into Signing-Up for an Account

Does anyone else get the impression that Twitter is unloading all of its various growth stimulation and product ideas ahead of a still likely change of management?

An edit button is in development, it just launched the first stage of testing for its Status option, it’s working on co-tweets and Communities.

So what’s next? Well, this doesn’t add anything new, as such, but it’s another area of potential growth that Twitter has tried to hone in on for years.

As you can see in these examples, shared by social media expert Matt Navarra, Twitter’s currently testing a new option that would enable non logged-in Twitter users to enhance their experience, even if they don’t want to create a profile just yet.

The Twitter ‘test drive’ would require minimal details to better customize your tweet display, in the hopes that you might then sign up for an actual account, and get ‘the full experience’.

Twitter Test Drive

Which is honestly not really a heap different to what you’ll get in your ‘test drive’, but the new process could help Twitter boost its active user base count, which could be critically important amid tougher market conditions for social apps in the coming months.

The target here is what Twitter refers to as ‘logged out users’, or those that read Tweets without being signed or registered for an account. Which, you’d assume, is probably not too many people – but back in 2015, Twitter claimed that it had over 500 million logged out users checking out tweets every month.

Twitter logged out users chart

That’s more than double its current mDAU count. And while it’s likely not claiming that same level of interest anymore, clearly, Twitter thinks that there is still a lot of potential here, with this new process designed to reel in a few more of these casual lurkers to add to its official audience stats.

As noted by reverse engineering expert Jane Manchun Wong, Twitter’s test mode is limited, with tweeting/retweeting, liking, bookmarking, etc. all still requiring sign-up. But it could entice some of these hundreds of millions of ghost users to finally reveal themselves.

Though probably not. I mean, if you’ve been lurking all this time, why sign-up now, and surely these ‘never-tweeters’ are aware of the additional functionality that they could get, for free, by signing up.

But Twitter has the traffic data, it knows that a lot of people are lurking. It just needs to find the right nudge to get them in.

Maybe Elon has some ideas – he’s certainly still tweeting his thoughts on how to grow the app.

Maybe, when he’s in charge, they’ll find the right bait – but till then, it looks like Twitter’s going to keep throwing all that it can at the wall, before the new landlords get the keys.



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Twitter Experiments with Reply Filters, Timeline Controls, and the Capacity to Search Your Tweet Likes

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Twitter Experiments with Reply Filters, Timeline Controls, and the Capacity to Search Your Tweet Likes

Amid the various large-scale changes at Twitter, the platform is also working on some smaller tweaks and updates, which may or may not ever get released, but could provide valuable functionality for many users.

First off, Twitter’s testing the ability to search through your Likes, so you can find out who, specifically, has liked your tweets.

That could help you glean more context when reaching out to someone, or just another way to understand who’s responding to your tweets.

And it could be particularly valuable as a research tool for marketers in understanding their audience and who they’re reaching with their tweets.

Twitter’s also testing a new way to filter your replies, which could be handy if you get a lot of responses to a tweet.

Tweet reply sorting

I mean, I’m not sure how many people are getting so many replies to their tweets that they need a filtering option, but for those that are, this could be a simple way to ensure you’re staying up on the most relevant responses and responders, to better manage your engagement.

Finally, Twitter’s also experimenting with new timeline settings, which would provide more control over your timeline and pinned lists.

Twitter timeline controls

Note also, in the middle screen, that Twitter’s developing an option that would enable you to hide your tweet view counts, which would provide another way to manage your activity in the app.

As noted, all of these are in test mode, with Twitter engineer Andrea Conway posting them for public opinion, before exploring further development. But they could be handy, and while they’re not game-changers as such (which may mean they get less priority), smaller tweaks and updates like this could be significant for certain users, and could make it easier to manage your tweet activity.

We’ll keep you updated on any progress.



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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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