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Twitter’s Testing a New Process to Lure Lurkers into Signing-Up for an Account



Twitter’s Testing a New Process to Lure Lurkers into Signing-Up for an Account

Does anyone else get the impression that Twitter is unloading all of its various growth stimulation and product ideas ahead of a still likely change of management?

An edit button is in development, it just launched the first stage of testing for its Status option, it’s working on co-tweets and Communities.

So what’s next? Well, this doesn’t add anything new, as such, but it’s another area of potential growth that Twitter has tried to hone in on for years.

As you can see in these examples, shared by social media expert Matt Navarra, Twitter’s currently testing a new option that would enable non logged-in Twitter users to enhance their experience, even if they don’t want to create a profile just yet.

The Twitter ‘test drive’ would require minimal details to better customize your tweet display, in the hopes that you might then sign up for an actual account, and get ‘the full experience’.

Twitter Test Drive

Which is honestly not really a heap different to what you’ll get in your ‘test drive’, but the new process could help Twitter boost its active user base count, which could be critically important amid tougher market conditions for social apps in the coming months.

The target here is what Twitter refers to as ‘logged out users’, or those that read Tweets without being signed or registered for an account. Which, you’d assume, is probably not too many people – but back in 2015, Twitter claimed that it had over 500 million logged out users checking out tweets every month.

Twitter logged out users chart

That’s more than double its current mDAU count. And while it’s likely not claiming that same level of interest anymore, clearly, Twitter thinks that there is still a lot of potential here, with this new process designed to reel in a few more of these casual lurkers to add to its official audience stats.

As noted by reverse engineering expert Jane Manchun Wong, Twitter’s test mode is limited, with tweeting/retweeting, liking, bookmarking, etc. all still requiring sign-up. But it could entice some of these hundreds of millions of ghost users to finally reveal themselves.


Though probably not. I mean, if you’ve been lurking all this time, why sign-up now, and surely these ‘never-tweeters’ are aware of the additional functionality that they could get, for free, by signing up.

But Twitter has the traffic data, it knows that a lot of people are lurking. It just needs to find the right nudge to get them in.

Maybe Elon has some ideas – he’s certainly still tweeting his thoughts on how to grow the app.

Maybe, when he’s in charge, they’ll find the right bait – but till then, it looks like Twitter’s going to keep throwing all that it can at the wall, before the new landlords get the keys.

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Snapchat Launches Snapchat+ Service in India, at a Significantly Lower Price Point



Snapchat Officially Launches its New 'Snapchat+' Subscription Program

This is one way to boost your ‘average revenue per user’ stats.

A month after launching its new Snapchat+ subscription offering to users in predominantly western markets, Snap is now also making the option available in India – though at a much lower price point than the initial push.

Snapchat+, which offers exclusive access to new and experimental features, including alternative icons, profile badges, additional analytics and also a desktop version of the app, is available to users in the US, Canada, the UK, France, Germany, Australia, New Zealand, Saudi Arabia, and UAE for $US3.99 per month (or local equivalent).

But in India, Snapchat+ will be launched at a starting price of 49 – which converts to around $US0.62.

That seems like a fairly big discount, and according to reports, Snapchat+ in India will offer access to all the same features and tools that the general offering has.

So why so cheap?

Well, for one, it’s a different market, and Snap needs to price its offerings in line with the local economy. Snapchat+ also doesn’t cost Snap anything to produce, as such, as there are no production costs built in (other than system maintenance), so it has the flexibility offer variable price points, if it so chooses.


And as noted, it could crucially be a way for Snap to enhance its revenue per user stats, which, right now, reflect its strong reliance on the North American market for revenue.

Snapchat Q2 2022

If Snap can even that out, and show how it can become a more important, valuable platform in other markets, and make money from its presence, that could help to improve its market standing, while also bringing in additional revenue – which would also be income that’s not reliant on ad spend. And like all social apps, Snap’s ad revenue has taken a hit due to Apple’s ATT update.

It seems like a logical and sensible approach, helping to make the app more sticky with Indian users, and ideally, increasing adoption and revenue intake in another key region.

Snap has seen significant growth in India since it upgraded its Android app back in 2019. Android is by far the most popular OS in the Indian market, and as local connectivity and tech continues to evolve, that’s also opened the door for Snapchat to establish a bigger local presence, while the banning of TikTok in 2020 also pushed Indian users to find alternatives, further enhancing Snap’s appeal.

Indeed, Snapchat is now reportedly up to 144 million daily actives in the Indian market, overtaking the US (108m) as its top country by user adoption – so while it’s not the highest earning region for the company, it is now, arguably, the most important, which is why the expansion of Snapchat+ makes sense.

And while western users may be annoyed that they have to pay more for these features, it could be a clever push by Snap, which could end up paying off big time for the app.  

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