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US senators call for close look at TikTok

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TikTok handling of US user data remains a hot political topic in the United States despite repeated assurances that the company owned by ByteDance in China is not letting Chinese officials see US user data.

TikTok handling of US user data remains a hot political topic in the United States despite repeated assurances that the company owned by ByteDance in China is not letting Chinese officials see US user data. – Copyright AFP Niklas HALLE’N

Leaders of the US Senate Intelligence Committee on Tuesday called for an investigation into whether Chinese officials are getting access to data about US users of video-snippet sharing sensation TikTok.

In a letter to Federal Trade Commission (FTC) chairwoman Lina Khan, the senators urged her to scrutinize how well TikTok safeguards private data.

“We write in response to public reports that individuals in the People’s Republic of China have been accessing data on US users, in contravention of several public representations,” the letter said.

TikTok has consistently defended itself against such accusations, saying it gives no data about US users to the Chinese government despite its parent company, ByteDance, being based in China.

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“We’ve talked openly about our work to limit access to user data across regions, and in our letter to senators last week we were clear about our progress in limiting access even further through our work with Oracle,” a TikTok spokesperson said in response to an AFP inquiry.

“As we’ve said repeatedly, TikTok has never shared US user data with the Chinese government, nor would we if asked.”

In response to earlier inquiries from US authorities, TikTok had indicated in mid-June that all of its data on US-based users were now stored on US-based servers operated by US company Oracle.

TikTok last week responded by letter to questions from nine Republican senators about its data storage and access policies.

In that letter, TikTok confirmed claims made in a BuzzFeed article that employees based in China had access to US users’ data, but only within “robust cybersecurity controls and authorization approval protocols” overseen by the company’s “U.S.-based security team.”

TikTok officials also said that while ByteDance engineers could work on the platform’s algorithms, the new protocol ensures that they can only do so in Oracle’s computing environment, without extracting data from it.

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The popular social media platform is currently being evaluated by the Committee on Foreign Investment in the United States, an inter-agency government review board that assesses risks of foreign investments on US national security.

During his White House tenure, former president Donald Trump was concerned about the security of the platform’s data and tried to force ByteDance to sell its subsidiary to Oracle.

He also issued executive orders to outright ban the service in the United States, but those never came into force and were later revoked by his successor, Joe Biden.

President Biden has nonetheless tasked his administration with measuring the possible risks associated with foreign ownership of social media websites and apps.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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