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X CEO Says the Platform Is on Track To Return a Profit in the New Year



X Deactivates Old Media Links Amid Changes to Back-End Elements

According to X CEO Linda Yaccarino, the platform is now on track to turn a profit by early next year.

Which sounds amazing in broader context, given that the company formerly known as Twitter has struggled to reach profitability at any stage in its 17-year history. But X’s reformed approach, along with massive cost-cutting could now have it on track to establish a firmer footing, at least based on Yaccarino’s estimates.

Yaccarino made the statement in an appearance at Vox Media’s Code Conference in California this week, where she was a headline guest of the event. Yaccarino’s appearance has been described by some attendees as stand-offish, even confrontational at times, particularly when Yaccarino was pressed on X’s performance, and specific engagement stats. But according to Yaccarino’s statements, X is going well, despite not having exact targets or data in mind.

Yaccarino was also questioned about Elon Musk’s reported plan to implement a charge for all users in the app, which Musk has at least partially denied.

Last week, in an interview with Israeli Prime Minister Benjamin Netanyahu, Musk said that:

The single most important reason that we’re moving to having a small monthly payment for use of the X system is that it’s the only way I can think of to combat vast armies of bots. Because a bot costs a fraction of a penny, or a tenth of a penny, but if somebody even has to pay a few dollars or something, some minor amount, the effective cost of bots is very high, and then you also have to get a new payment method every time you have a new bot.”

So Musk didn’t directly say that X would start charging all users anytime soon, but it is somewhat implied, while Musk has also previously noted that an industry shift to paid social is “inevitable,” and that, eventually, in his view, “paid account social media will be the only social media that matters.

In combination, it does seem like X has at least floated the concept of a full paywall for the app, while Platformer also reported last year that Musk had held internal discussions about this as a potential option.

Elon also hasn’t outright denied this, though he did re-share a post which clarified that he had only said that X would offer a lower-priced version of X Premium, not that all users would be charged to use the app.

That isn’t a direct denial either, it simply clarifies that he didn’t state that all users would have to pay, as some had reported.

And evidently, Yaccarino wasn’t 100% clear on this either.

When questioned by CNBC’s Julia Boorstin on the possibility of X charging a fee for all users, Yaccarino first asked Boorstin to repeat the question, then asked whether Elon had actually said that this would happen, or whether he’d thought about it as an option. Boorstin then asked Yaccarino if she’d spoken to Musk about the possible plan, to which Yaccarino said that she talks to Musk about everything. Then she offered no further insight.

It was an odd exchange, which made it seem as if Yaccarino wasn’t entirely sure of the possibility of such, and didn’t want to go on record denying it, in case Musk was looking to implement it.

Which many have highlighted as an example of Yaccarino’s lack of autonomy, with Musk really calling all the shots, and making all the calls, even in relation to ad policies, which is seemingly Yaccarino’s focus.

Still, Yaccarino says that advertisers are coming back to X, with 90% of the platform’s top 100 advertisers now resuming ad spend, despite concerns around Musk’s newly implemented policies on free speech and divisive content.

In a separate interview with Ben Shapiro, Elon also defended his platform’s approach to addressing anti-Semitic content, noting that despite third-party reports, anti-Semitic posts in the app are actually down 30% since he took over.

Musk also provided additional insight into how X now polices such content, while also noting the challenges of such while taking a more free speech based approach. In Musk’s view, he explained, more exposure to such content can actually be beneficial in some respects, as it then enables other users to address and debunk such statements. But that may also mean that X is allowing more of this type of material to remain in the app, which could be as a result of X changing the definition of what qualifies as “hate speech” in this respect.

As we’ve noted before, while X claims that hate speech is down in the app, it’s actually altered how it assessed such, based on an independent assessment of slur terms in context, which found that the vast majority (86%) of slurs posted in the app are actually used in a non-harmful way. Which seems questionable, but that’s what X is going with, which may put its 30% reduction claim into some context.

That may be what’s put X on a collision course with groups like the Anti-Defamation League (ADL), which, in its assessment, has found that hate speech is rising under Elon’s watch. It seems, for the most part, that each group is likely assessing such in a different way, which could be why X’s data is at odds with external analysis.

Interestingly, Elon also challenged anyone who can refute its data to provide the evidence. But X could do that too, by sharing its own full studies which support its own findings.

Within this, and amid Elon’s own increasingly political posts, Yaccarino is having to win over ad partners, and assure them that brand safety remains a key focus for the app. Which, based on her assessment of future profitability, does seem to be working, though it remains a tough position.

And while X may reach profitability, its actual intake will likely be a lot less than it had been in the past, considering that it’s also reduced its outgoing expenses by such a big margin. Culling 80% of staff, getting rid of data centers, and shutting down regional offices, while also upping the price of its API access, will cumulatively have had a big impact on its overheads.

In Q2 2022, the company’s last full performance update, X reported $US1.18 billion in total revenue, with total costs coming in at $US1.52 billion. Staff costs at that stage were $950 million, so clearly, X is already likely to be way down on that expense, reducing its profitability target considerably.

At a rough estimate, factoring in all reductions, in order to reach profit, X will likely need to bring in around $600 million in the first quarter of next year to reach profitability. So while getting back to making money is obviously the key, it’s also worth noting the variance here, in comparison to where the company had been before the takeover.

Basically, bringing in less than this would be a very bad sign for X’s growth plans.

But in essence, nobody really knows what to believe about X at this stage, because even Elon and his own CEO don’t seem to be able to get their story straight between themselves. Yet, for the most part, they do seem to be in alignment, which could mean that X will return to profit, sometime soon.

And while the expectations for that actual profit itself should remain low, it could establish a more sustainable foundation for the platform to really begin its “everything app” push, in a more sustainable and streamlined manner.

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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