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YouTube Adds New Caption Options, Including the Expansion of Automatic Captions for Live Streams

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YouTube has announced some new advances in its video captioning tools, which will make it easier for more channels to add caption text to their video clips.

First off, YouTube says that it’s now making automatic captions for live-streams, in English language, available for all creators.

Up until now, automatic captions have only been available to channels with over 1,000 subscribers, and even then, access was limited. Now YouTube’s opening up the option to all streamers, giving creators more ways to maximize the accessibility of their content.

Live automatic captions can be enabled within YouTube Studio, via your Stream Settings.

YouTube live-stream captions

That’ll add another element to your streams, providing more ways to connect with different audiences and viewers. YouTube also notes that it’s planning to add additional automatic caption languages in future.

YouTube’s also expanding its subtitle translation options to mobile.

The option is currently available on desktop, with users able to translate available caption tracks into another language.

YouTube caption translation

That same capacity will soon be added to the mobile app as well, adding more capacity for viewers to consume content in their native language.

And finally, YouTube’s also making video transcripts searchable, enabling viewers to find specific segments of video clips based on the caption text.

YouTube searchable captions

As per YouTube:

“In Searchable Transcripts, users can view and search transcripts for information that’s most relevant for them. This allows them to find the most interesting information without watching the entire video.”

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That could provide more functionality in monitoring for key mentions, and tracking specific elements of clips. YouTube’s also planning to bring the same functionality to the mobile app in future.

These are helpful additions, with functionality that could facilitate various use cases, and help improve broader accessibility.

You can learn more about YouTube’s caption updates here.

Socialmediatoday.com

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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