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YouTube Adds New Live Stream Features, Including Live Guests, Full-Screen Mode and More

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YouTube Adds New Live Stream Features, Including Live Guests, Full-Screen Mode and More

YouTube has previewed some coming updates for YouTube Live, including live stream guests, new notifiers for when a channel is broadcasting in the app, and updated viewing options.

First off, on live guests – similar to other live options, YouTube will soon launch a pilot of what it’s calling ‘Go Live Together’, which will enable creators to invite a guest to their live stream by simply sending a link.

As explained by YouTube:

“The host creator will be able to create a live stream, invite and screen their guests before going live to their viewers. Note that the guest channel and user information will remain hidden during the live stream.”

Hosts will also be able to see streaming analytics, as you would with any other live stream, but guests will not have access to this data, at least at this stage.

The added capacity to go live with a guest can reduce the pressure on a solo creator – because going live when it’s just you talking to your camera can be intimidating. Adding the capacity to invite others will help to get more people streaming, which could then lead to more creators monetizing their content through YouTube’s evolving ad tools.

YouTube’s also adding new ‘live rings’ which will help viewers identify when a channel is going live.

YouTube Live rings

As you can see in these examples, the new ‘Live’ ring is much like Instagram, providing a specific identifier when a channel is live, so you can tap through to view the stream.

YouTube’s also looking to add a new feature called ‘cross channel live redirects’.

“Today, creators with at least a thousand subscribers can use a feature called live redirect to direct their viewers from a live stream or premier to another livestream or premier on their own channel. But they can’t send their viewers to a livestream or premier hosted on another channel. With this launch, creators with at least a thousand subscribers and no active community guidelines strikes will be able to direct their viewers to a livestream or premier hosted on a different channel.”

That adds more capacity for collaborative promotion in the app, and could become a valuable tool for influencer partnerships.

In addition to this, YouTube’s also working on full-screen more for Live, while it’s also developing a new Q and A feature, which will enable viewers to submit questions during a live stream based on the creator’s question prompt.

YouTube full screen live

As it works to build out its broader content offering, and provide more avenues for creators to expand and monetize their presence, Live offers another means to connect and engage with fans, which could be a valuable lure for YouTube in swaying stars away from other apps.

These new tools are largely in line with features we’ve already seen in other live stream offerings, but they could arguably be even more beneficial on YouTube, and it’ll be interesting to see how creators respond to the additions as they become more widely available.

Go Live Together and Live Rings will go live in the next couple of weeks, while the other features are coming soon.  


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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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