YouTube Shows Users’ Comment History in New Profile Cards

YouTube is introducing profile cards, which display all comments a user has left on a particular video. Tapping on the profile picture of a user who left a comment will…

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YouTube’s COPPA Changes Begin Today, Possibly Affecting Creator Revenue

Starting today, YouTube is rolling out privacy changes which are likely to affect ad revenue for some creators. As per the Children’s Online Privacy Protection Act (COPPA), companies are not…

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YouTube Look Back: Video Ads For All in 2020

According to 2019’s State of PPC, 46% of marketers said they would spend more on YouTube ads within the next year. In 2018, that number was 38%. From that, we…

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YouTube grosses $1 billion in lifetime revenue from in-app subscriptions

YouTube this year reached $1 billion in revenue globally from in-app subscriptions, since the app began monetizing in October 2015 through YouTube Red (renamed in 2018 to YouTube Premium), Sensor…

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How the founder of Pocketwatch sees the future of children’s entertainment

When Chris Williams founded entertainment platform Pocketwatch in 2017, he was certain that no one had yet found the right way to work with the generation of children’s talent finding…

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YouTube Changes Rolling Out January 2020 May Impact Creator Revenue

YouTube is rolling out policy changes in January which have video creators concerned their revenue may be adversely affected. The upcoming changes will address concerns raised by the US Federal…

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YouTube Mastheads now available on TV screens

Google last week released worldwide YouTube Mastheads on TV Screens. The YouTube Masthead on TV screens is available worldwide and advertisers can buy the placement on a CPM basis. Google…

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Bumper Ads: A Smart Way To Boost Your YouTube Ad Campaign [Infographic]

It is a great challenge today for marketers to create content that captures the attention of viewers. Even more so when it comes to advertisements. Whether a user has fallen…

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Google launches prepaid plans in India for YouTube Premium

Google today launched prepaid plans for YouTube Premium and YouTube Music Premium in India. Users can now purchase prepaid plans without enrolling in an ongoing subscription, and for the period…

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YouTube updates the Homepage

Google this week started to change the YouTube Homepage. Google says the new look includes longer video titles and larger, richer thumbnails to give users clearer information about the videos….

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