Google to remove third-party pixels from YouTube, starting on June 2020

Google this month announced the deadline to remove all third party pixels from YouTube. Starting in June 1, 2020, all YouTube campaigns must have enable Ads Data Hub linking to…

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TV advertising didn’t die, it just moved online

The tradition of sitting through a barrage of ads in exchange for being entertained began with radio, flourished with the arrival of television and followed the mass migration online. As…

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Google to Discontinue Classic Version of YouTube on Desktop

Google plans to discontinue YouTube’s older desktop interface as of March 2020, nearly three years after introducing the new version. In August 2017, YouTube on desktop was overhauled with a…

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YouTube Ad Revenue reaches 15 billion USD in 2019

For the first time, Google disclosed the financial numbers for YouTube. Last week, Google released the financial results for 2019, where it stated the YouTube ad revenue for the last…

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YouTube Shows Users’ Comment History in New Profile Cards

YouTube is introducing profile cards, which display all comments a user has left on a particular video. Tapping on the profile picture of a user who left a comment will…

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YouTube’s COPPA Changes Begin Today, Possibly Affecting Creator Revenue

Starting today, YouTube is rolling out privacy changes which are likely to affect ad revenue for some creators. As per the Children’s Online Privacy Protection Act (COPPA), companies are not…

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YouTube Look Back: Video Ads For All in 2020

According to 2019’s State of PPC, 46% of marketers said they would spend more on YouTube ads within the next year. In 2018, that number was 38%. From that, we…

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YouTube grosses $1 billion in lifetime revenue from in-app subscriptions

YouTube this year reached $1 billion in revenue globally from in-app subscriptions, since the app began monetizing in October 2015 through YouTube Red (renamed in 2018 to YouTube Premium), Sensor…

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How the founder of Pocketwatch sees the future of children’s entertainment

When Chris Williams founded entertainment platform Pocketwatch in 2017, he was certain that no one had yet found the right way to work with the generation of children’s talent finding…

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YouTube Changes Rolling Out January 2020 May Impact Creator Revenue

YouTube is rolling out policy changes in January which have video creators concerned their revenue may be adversely affected. The upcoming changes will address concerns raised by the US Federal…

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