YouTube to pilot test shopping from livestreams with select creators
YouTube will begin pilot testing a new feature that will allow viewers to shop for products directly from livestream videos. The feature will initially launch with just a handful of…
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On TikTok, Black creators’ dance strike calls out creative exploitation
There’s a new Megan Thee Stallion music video out in time for triple digit temperatures. But instead of launching a fresh viral TikTok dance for summer, the single inspired an…
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5 tips for brands that want to succeed in the new era of influencer marketing
Eric Dahan Contributor Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer marketing. If I told you a decade ago that a…
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Instagram adds affiliate and shop features for creators
As Apple hosts their annual Worldwide Developers Conference, Instagram and Facebook chose this moment to pilot their first-ever Creator Week. This three-day event is geared toward aspiring and emerging digital…
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TikTok launches a Green Screen Duet feature, tests dedicated ‘Topics’ feeds
As competition with tech giants heats up, TikTok is rolling out a series of new features to help keep its short-form video app ahead of rivals. The company today announced…
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YouTube Allows Videos to Be Sampled by Default
YouTube Video creators are automatically opted-in to allow other creators to sample their content for YouTube Shorts videos. YouTube Shorts is a relatively new form of video similar to TikTok…
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YouTube Channels Can Change Their Name Without Affecting Their Google Account
It’s now possible for YouTube creators to change the name of their channel without changing the name on their Google account. Creators can change both their channel name and photo…
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Pakistan temporarily blocks social media
Pakistan has temporarily blocked several social media services in the South Asian nation, according to users and a government-issued notice reviewed by TechCrunch. In an order titled “Complete Blocking of…
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YouTube tests hiding dislike counts on videos
YouTube announced today it will begin testing what could end up being a significant change to its video platform: It’s going to try hiding the dislike count on videos from…
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YouTube Adds Real-Time Subscriber Counts in Channel Dashboards
YouTube is now letting creators see how many people subscribe to their channel with a new counter that updates in real-time. This data has never before been available to channels…
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