TikTok’s rivals in India struggle to cash in on its ban

Scores of startups have launched short video apps in recent months Manish Singh 1 day For years, India has served as the largest open battleground for Silicon Valley and Chinese…

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The Guide To Google Ads’ Reach Planner

Google Ads Reach Planner is a powerful tool within the Google Ads UI that can predict total user reach, costs, and frequency based on a number of audiences and budgetary…

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Ban or no ban, Facebook wins in US threats against TikTok

On Monday, U.S. Secretary of State Mike Pompeo said that the U.S. is “looking at” banning Chinese social media apps, including the Chinese-owned company TikTok, comparing it to other Chinese…

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YouTube Rolls Out New Features to Help Creators Boost Merch Sales

YouTube is assisting creators with a new feature to boost merchandise sales, and a new report for measuring revenue. Now, when people buy a creator’s merchandise during a live stream,…

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Google Tests Showing Web Pages in YouTube Search Results

Google has been spotted showing links to web pages when people search for topics on YouTube. This was initially discovered by a Reddit user who posted the following screenshot. In…

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YouTube to Show Creators What Time of Day Their Audience is Online

YouTube is expanding its analytics capabilities by showing video creators when their audience is most likely to be online. This upcoming feature was previewed in the latest video on YouTube’s…

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Quibi is the anti-TikTok (that’s a bad thing)

It takes either audacious self-confidence or reckless hubris to build a completely asocial video app in 2020. You can decide which best describes Quibi, Hollywood’s $1.75 billion-funded attempt at a…

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Google Local Campaigns How-To

Looking for a way to drive customers through the front door? Welcome to the world of Google Local campaigns. Designed to promote your businesses’ stores across Search, Maps, YouTube, and…

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YouTube Officially Lifts Monetization Ban on COVID-19 Content

YouTube has lifted the monetization ban on content that is either about, or references, COVID-19. Although some exceptions apply. The monetization ban had already been lifted for a limited number…

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“Content network effect” makes TikTok tough to copy

Many TikTok videos don’t start from scratch, so neither can its competitors. TikTok is all about remixes, where users shoot a new video to recontextualize audio pulled from someone else’s…

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