YouTube Rolls Out New Features to Help Creators Boost Merch Sales

YouTube is assisting creators with a new feature to boost merchandise sales, and a new report for measuring revenue. Now, when people buy a creator’s merchandise during a live stream,…

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Google Tests Showing Web Pages in YouTube Search Results

Google has been spotted showing links to web pages when people search for topics on YouTube. This was initially discovered by a Reddit user who posted the following screenshot. In…

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YouTube to Show Creators What Time of Day Their Audience is Online

YouTube is expanding its analytics capabilities by showing video creators when their audience is most likely to be online. This upcoming feature was previewed in the latest video on YouTube’s…

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Quibi is the anti-TikTok (that’s a bad thing)

It takes either audacious self-confidence or reckless hubris to build a completely asocial video app in 2020. You can decide which best describes Quibi, Hollywood’s $1.75 billion-funded attempt at a…

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Google Local Campaigns How-To

Looking for a way to drive customers through the front door? Welcome to the world of Google Local campaigns. Designed to promote your businesses’ stores across Search, Maps, YouTube, and…

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YouTube Officially Lifts Monetization Ban on COVID-19 Content

YouTube has lifted the monetization ban on content that is either about, or references, COVID-19. Although some exceptions apply. The monetization ban had already been lifted for a limited number…

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“Content network effect” makes TikTok tough to copy

Many TikTok videos don’t start from scratch, so neither can its competitors. TikTok is all about remixes, where users shoot a new video to recontextualize audio pulled from someone else’s…

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Google to remove third-party pixels from YouTube, starting on June 2020

Google this month announced the deadline to remove all third party pixels from YouTube. Starting in June 1, 2020, all YouTube campaigns must have enable Ads Data Hub linking to…

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TV advertising didn’t die, it just moved online

The tradition of sitting through a barrage of ads in exchange for being entertained began with radio, flourished with the arrival of television and followed the mass migration online. As…

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Google to Discontinue Classic Version of YouTube on Desktop

Google plans to discontinue YouTube’s older desktop interface as of March 2020, nearly three years after introducing the new version. In August 2017, YouTube on desktop was overhauled with a…

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