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YouTube and TikTok Add New Options for Automated Captions, Improving Accessibility



YouTube and TikTok Add New Options for Automated Captions, Improving Accessibility

YouTube has taken a new step in advancing the use of subtitles in its app, while TikTok is also looking to expand its accessibility features by making auto-subtitles available on all clips.

First off, on YouTube – today, YouTube Chief Product Officer Neal Mohan has announced that creators can more easily outsource the creation and editing of subtitles on their clips within the YouTube Studio app.

As you can see here, now, within the ‘Permissions’ element, there’s a new option to add a ‘Subtitles editor’ role within the app, so that you can grant access to a third party to manage subtitles on your clips.

That will help to improve the accuracy and readability of captions on your content. YouTube does, it’s worth noting, also offer automated subtitles on all uploads, but as they are automated, they’re not always accurate, which is especially true for certain languages, and this option will facilitate additional management capacity on this aspect.

TikTok’s also looking to upgrade caption access, and improve usability for more people, by switching English language auto-captions on by default for all uploads.

As you can see in this alert, shared by social media expert Matt Navarra, TikTok’s looking to expand the availability of captions by turning them on by default. Users can still include their own captions, which would negate this step, while they can also turn auto-generated captions off, or change the language display options, within the upload flow.

TikTok auto captions controls

Though in most cases, you may as well leave them on – and you can edit the auto-captions after they’ve been created, and for most short clips in the app, it’s probably not going to take long to ensure that they’re correct.

In any event, it’ll bring more text options to more TikTok clips, which can only help to improve accessibility, while also helping users viewing in ‘sound off’ environments to get better context as to what your videos are about.

Accessibility has become a key focus for social apps in recent years, with every platform adding more tools and options to help a broader range of users access their content. Which is a positive step, and a significant development for the more than 70 million deaf people worldwide.

Further to this, with more than 80% of deaf people living in developing regions, this is also a critical consideration for apps as they reach new markets, and with both TikTok and YouTube seeing broader adoption around the world, it’s important that each app takes relevant steps to maximize utility.

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine



LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.


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