YouTube is expanding its warnings on potentially offensive comments to desktop, while it’s also updating its payment system, which will see YouTube creator payments going to a separate account within AdSense.
First off, on comment warnings – back in 2020, YouTube launched new comment warnings in the mobile app which are displayed whenever YouTube detects a potentially offensive response in the composer, giving users a chance to review their comment before posting. Now, the same alerts are being expanded to desktop as well.
As you can see, the alert will prompt the user to reconsider their comment, while also providing a link to YouTube’s Community Guidelines for more context on what could potentially violate the rules.
YouTube says that the goal of these alerts is to encourage respectful on-platform behavior, while also protecting both creators and viewers from comments that may be offensive. And it must be helping, with the expansion to desktop showing that YouTube is confident that the notification can reduce angst and negative behaviors in its app.
The new desktop alerts are being rolled out in English and Spanish from today, with more languages to come in future.
YouTube’s also updating its payments system, which will see it split YouTube and AdSense earning displays into separate categories, which will alter where you can find info on your YouTube payments.
As explained by YouTube:
“Today, what happens is your YouTube and AdSense earnings are paid into one single payments account, and once the balance hits $100, earnings are disbursed. But starting in March, and rolling out over the next couple of months, users will begin to see their YouTube earnings paid into a separate payments account.”
YouTube says that if you only use AdSense for YouTube earnings, the change will have little impact, but your YouTube payments account will now appear on a dedicated YouTube homepage within AdSense, which you’ll be able to find in the dropdown on the AdSense payments page.
That could be a significant, and potential panic-inducing shift for creators, so it’s worth noting the change, and where your YouTube payment info will now be located.
Both changes are relatively minor in the broader scheme, but they will have impacts, and hopefully, the expansion of these comment alerts is a signal that these types of prompts are having a positive impact on on-platform engagement.
Meta’s Adding More Ad Targeting Information to its Ad Library Listings
In the wake of the Cambridge Analytics scandal, Meta has implemented a range of data protection measures to ensure that it limits access to users’ personal data and insight, while at the same time, it’s also been working to provide more transparency into how its systems are being used by different groups to target their messaging.
These conflicting approaches require a delicate balance, one which Meta has largely been able to maintain via its Ad Library, which enables anyone to see any ad being run by any Facebook Page in the recent past.
Now, Meta’s looking to add to that insight, with new information being added to the Ad Library on how Pages are using social issue, electoral or political ads in their process.
As you can see here, the updated Ad Library overview will include more specific information on how each advertiser is using these more sensitive targeting options, which could help researchers detect misuse or report concerns.
As explained by Meta:
“At the end of this month, detailed targeting information for social issue, electoral or political ads will be made available to vetted academic researchers through the Facebook Open Research and Transparency (FORT) environment […] Coming in July, our publicly available Ad Library will also include a summary of targeting information for social issue, electoral or political ads run after launch. This update will include data on the total number of social issue, electoral and political ads a Page ran using each type of targeting (such as location, demographics and interests) and the percentage of social issue, electoral and political ad spend used to target those options.”
That’s a significant update for Meta’s ad transparency efforts, which will help researchers better understand key trends in ad usage, and how they relate to messaging resonance and response.
Meta has come under scrutiny over such in the past, with independent investigations finding that housing ads, for example, were illegally using race-based exclusions in their ad targeting. That led to Meta changing its rules on how its exclusions can be used, and this new expansion could eventually lead to similar, by making discriminatory ad targeting easier to identify, with direct examples from Meta’s system.
For regular advertisers, it could also give you some additional insight into your competitors’ tactics. You might find more detailed information on how other brands are honing in on specific audiences, which may not be discriminatory, but may highlight new angles for your own marketing efforts.
It’s a good transparency update, which should glean significant benefits for researchers trying to better understand how Meta’s intricate ad targeting system is being used in various ways.
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