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YouTube Launches New Profile Rings for Stories and Live

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YouTube Launches New Profile Rings for Stories and Live

YouTube’s rolling out some new profile rings to help signify both new Stories and active live-streams, in order to help guide users to the latest content from creators that they’re interested in.

As you can see in these examples, YouTube’s rolling out two new types of profile rings, one with a ‘Live’ marker and one without, to signify the different types of content. You’ll be able to access Stories and Live by tapping on the profile image.

It’s another way to maximize awareness of YouTube Live and Stories, which, while they’re seemingly a lesser consideration in the app, have helped to improve connection between creators and their audiences by providing another content option.

Which is part of YouTube’s broader plan to incorporate more common social app functions into the app, in order to make it a more comprehensive and engaging creator option. In addition to this, YouTube has also recently made its Community Tab available to more channels, while it’s also added Shorts, Reactions and other familiar social media platform options to its offerings.

The more options YouTube can add in, the more it effectively enhances its offering for creators, and with YouTube also providing far better monetization potential, it would make sense, then, for creators to utilize these tools to build their YouTube presence, as opposed to focusing on other apps.

In addition to this, YouTube’s also now lowering the threshold for the use of its Mentions feature.

Mentions lets you include the username of another channel in your video’s title or description, with the other channel then getting notified of the mention in their inbox.

Previously, this option was only available to channels with 500 subscribers, but now, YouTube will enable all channels to use the mentions feature in their process.

That could be a good way to spark collaborations in the app, while also helping to get your videos on the radar of relevant creators, which could then see them amplify your content.

Channels can also switch off mentions if they’d prefer.


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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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