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YouTube Publishes New Data on Rising Trends During COVID-19

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YouTube has published a new set of insights into rising topic trends during COVID-19, based on viewer searches and behaviors across the world.

And interestingly, as YouTube notes, similar trends were reflected in almost all regions:

“The global pandemic is not over. But, its shocking onset allowed us to see an astonishing uniformity in content trends around the world. That uniformity helped demonstrate the reality of our shared needs: to experience a sense of connection, feel as good as possible, and project a strong sense of self.”

I mean, that’s an overly philosophical way of putting it, but the stats underline that there’s a universality to the current human experience, which is reflected in the data.

Among the key trends of note, YouTube highlights the growth in home workout content, and restaurant-style presentation, in replacement of actually going out.

YouTube COVID-19 trends

Those are fairly obvious, right? That lessens the impact of YouTube’s ‘shared sense of connection’ overview, as this is exactly what you would expect. But still, it’s interesting to note the key shifts, and how they’ve been reflected across the world.

Museum tours have also seen a big jump, as have face masks.

YouTube trends

Again, fairly obvious – but there are also some less likely examples, like the rising interest in Dalgona coffee or sourdough bread.

YouTube COVID-19 trends

But for the most part, the trends are what you might expect.

YouTube COVID-19 trends

That doesn’t lessen their insight value, as there may well be elements in there you hadn’t thought of, which could be of value for your business promotions. But I don’t know that I agree with YouTube’s wondrous explanation of human serendipity, and how the data shows that we’re all connected, even if we don’t realize it.

Still, it’s worth taking a look at the charts – you can view the full YouTube ‘Watching the Pandemic’ report here.

There may be some valuable pointers to note for your efforts.

Socialmediatoday.com

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

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