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YouTube Reduces Streaming Quality to Reduce Network Load, Adds New COVID-19 Info Panel

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With everyone around the world re-adjusting their routines amid the various COVID-19 restrictions, YouTube has announced a new slate of updates in line with rising demand and need, as it seeks to address key considerations for its services. 

First off, YouTube is reducing its streaming quality options in response to concerns around choking web traffic.

With more people staying indoors due to COVID-19, and using the internet to connect to work, study, entertainment, etc., that’s putting increased demand on web servers and systems, leading to concerns that some networks could collapse under too much strain.

In response, the European Union this week called on both Netflix and YouTube to reduce their system demands on European web networks by limiting the capacity for users to stream in HD, which both companies will comply with from this week. 

As reported by Reuters:

“Streaming video can account for 60% or more of traffic on fixed and mobile networks, and the planned March 24 launch of Disney+ in Britain, Ireland, France, Germany, Italy, Spain, Austria and Switzerland could create a new pain point.”

YouTube has confirmed its commitment to temporarily switch all traffic in the EU to standard definition by default, which it may also be forced to undertake in other regions as further lockdowns push more people inside, leading to increased web use.

On another front, YouTube is adding a new COVID-19 info panel to the front page of its app, which will connect users to authoritative content on the outbreak.

YouTube COVID-19 info panel

The COVID-19 “news shelf” as YouTube calls it, is available from today in 16 countries, with more regions to follow shortly.

And lastly, YouTube is also working to improve its educational resources in order to provide families with helpful tools to keep themselves and their children engaged in learning while they’re unable to attend school and/or outside education facilities.

This week, YouTube has launched a new [email protected] website, which compiles a range of educational resources on the platform. 

YouTube Learn@Home

As explained by YouTube:

“From Khan Academy to Sesame Street to code.org, [email protected] will spotlight content across math, science, history and arts from popular learning channels. We’ll also have a dedicated section for families with kids under 13, where parents and kids can watch videos together that encourage kids’ creativity, curiosity, playfulness and offline activities, such as how to build a model volcano.” 

[email protected] will initially be available in English, with Italian, French, Korean, Spanish and Japanese coming soon.

We’re living in challenging times, with the situation changing almost every hour, and as such, digital platforms need to be able to adjust their processes on the fly, and do so amid their own reduced staff capacity, making it very difficult for them to operate. The fact that the platforms have been able to respond to quickly is a credit to their teams, and it’s good to see YouTube working to address various fronts and cater to new demand as it arises. 

Socialmediatoday.com

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

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