YouTube’s looking to help viewers find the most engaging elements of video clips, while it’s also launching a new feature to acknowledge long-term subscribers during live-streams.
First off, on engagement insights – as you can see in this example, YouTube’s new ‘Engagement Graph’, which is currently being tested with a small percentage of mobile and desktop users, will show peaks and troughs in engagement activity when you scrub through the clip.
As explained by YouTube:
“We’re experimenting with showing viewers a signal to help them quickly see which parts of a video may be interesting. If you’re in this experiment, you’ll see a graph above the red progress bar while scrubbing – if the graph is high, it means that part of the video has been frequently re-watched.”
It’s not the first platform to experiment with engagement insights to guide viewer behavior, with Facebook testing the same for live videos back in 2016.
The difference, in that case, is that Facebook also used Reactions and comments as a signal, which YouTube, based on the above description, is not. That could make it a more direct measure of content activity, and help to guide engagement based on direct interest, as opposed to, say, controversial aspects or engagement-baiting activity.
Or maybe YouTube is also using comments and Likes as a proxy and it just hasn’t explained it in detail, but based on this description, it seems like a direct representation of pure viewing response, which could help users find the most relevant, interesting parts of each clip.
In addition to this, YouTube’s also launching ‘Member Milestones’ which enables people who’ve been a Channel member for longer than two months to send a special message during a live-stream, which celebrates how long they’ve been a member.
Those messages will then be highlighted to the broadcaster, giving them the opportunity to acknowledge long-term members, and boost community engagement.
“Channel members can send one special highlighted message per month in a live chat each month they remain a member.”
It’s another simple way to help maximize your community-building efforts, and for the biggest fans of each channel, that small act of acknowledgment could go a long way in solidifying that relationship, helping to keep them as a member for longer.
Membership Milestones launched recently, and are available to all channel members – which, it’s worth noting, are different to channel ‘subscribers’, which are non-paying followers of a channel.
Elon Musk in row with Zelensky over Russia ‘peace plan’
Billionaire Elon Musk. — © AFP/File Attila KISBENEDEK
US billionaire Elon Musk was embroiled in a social media spat with Ukrainian officials including President Volodymyr Zelensky on Monday over his ideas on ending Russia’s invasion.
Musk sparked the controversy on Twitter by proposing a peace deal involving re-running under UN supervision annexation referendums in Moscow-occupied Ukrainian regions, acknowledging Russian sovereignty over the Crimean peninsula and giving Ukraine a neutral status.
The Tesla and SpaceX founder created a poll to let his more than 107 million followers vote on the idea.
Zelensky responded with a Twitter poll of his own, asking: “Which @elonmusk do you like more?” with the options “One who supports Ukraine” and “One who supports Russia”.
Kyiv’s ambassador to Germany Andriy Melnyk replied bluntly: “My very diplomatic response (to Musk) is to get lost.”
Ukrainian presidential aide Mykhaylo Podolyak suggested a “better peace plan” under which Ukraine took back its territories including Crimea, Russia was demilitarised and denuclearised and “war criminals” faced an international tribunal.
Musk later said Moscow could announce a full mobilisation, leading to a “full war” where “death on both sides will be devastating” given Russia’s far larger population.
“Victory for Ukraine is unlikely in total war. If you care about the people of Ukraine, seek peace,” he wrote on Twitter.
Russian President Vladimir Putin has called on Ukraine to cease hostilities and negotiate after ordering a partial mobilisation to bolster his forces and threatening to use nuclear weapons.
Zelensky has said he will never negotiate with Russia as long as Putin remained its leader.
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