SOCIAL
YouTube to remove unfounded Brazil vote fraud videos

A voting machine in a polling station in Igarape Miri, Para state, Brazil in November 2020’s municipal election: far-right President Jair Bolsonaro has claimed without evidence there has been widespread fraud in Brazil’s electronic voting system – Copyright AFP Pascal POCHARD-CASABIANCA
YouTube said Tuesday it would remove videos with unfounded accusations of fraud in Brazil’s 2018 elections, a claim President Jair Bolsonaro has repeatedly made as he gears up to seek reelection this year.
Bolsonaro won the 2018 presidential vote, but claims without evidence his margin of victory would have been larger if not for widespread fraud in Brazil’s electronic voting system.
The far-right president has brought the allegation back to the fore as he prepares to launch his reelection campaign ahead of the October 2022 vote — raising fears he could refuse to accept the result if defeated.
Stepping into the fray, YouTube’s Brazil office said it would remove videos that “promote false allegations that widespread fraud, errors or technical problems changed the result” of the 2018 election.
Political analysts warn that Bolsonaro could be preparing to follow in the footsteps of his political role model, former US president Donald Trump, who refused to accept his 2020 election defeat, alleging widespread vote-rigging.
Bolsonaro currently trails in the polls to his likely opponent, leftist ex-president Luiz Inacio Lula da Silva.
Brazil is deeply polarized heading into the elections, which look set to be fertile ground for disinformation wars on social media, much like the 2018 campaign.
YouTube’s move comes after a Supreme Court judge last week ruled to block online messaging platform Telegram for refusing to comply with requests from Brazilian authorities, including to remove disinformation.
The ban was lifted after Telegram agreed to remove the material, including an August post by Bolsonaro in which he questioned, without evidence, the reliability of Brazil’s electronic voting system, in use since 1996.
Bolsonaro has also had posts removed from YouTube, Facebook and Instagram for spreading disinformation.
SOCIAL
LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

Looking for a marketing-related read for the long weekend?
LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.
The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.
There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.
There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.
And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.
You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.
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