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YouTube Will Stop Sending Email Notifications to Alert Channel Subscribers to New Content



Here’s an important note for YouTube channel managers – as of August 13th, 2020, YouTube will no longer send out email notifications to your channel subscribers whenever you upload a new video.

As per YouTube:

If you’re opted in to get emails about new uploads, live streams, and premieres from channels you’re subscribed to, these emails are going away, though you’ll still get notified on mobile via the YouTube app, or on desktop via your Chrome browser if you’ve turned these notifications on.

Why the change?

According to YouTube’s internal data, less than 0.1% of these emails are ever opened, while users have also complained that such notifications are an annoyance in their ever-cluttered inboxes. YouTube also notes that ‘important emails’ about changes to your account, service announcements, etc. will not be impacted by this update.

Given the low open rates, YouTube predicts that the impact of this change on your view rates will be zero:

“We didn’t see any impact to watch time when we experimented with turning off these emails. In fact, our tests showed that when we don’t send these emails, more people engage with mobile push notifications and their Subscriptions feed.”

So it should have no impact, but worth noting either way, as it will change how your subscribers are informed about your latest content.

It’s pretty rare for digital platform to reduce its email sends. LinkedIn made a conscious effort to stop sending so many email alerts back in 2015, and its posted steady increases in engagement since, so there may well be something to it. But don’t expect that to stop Facebook from sending you a random email alert every now and then that one of your friends has ‘posted a link’.


Seriously Facebook? A link. Who cares?

In this respect, I think we can all appreciate that YouTube has taken the time to look at its data, and stop cluttering people’s inboxes with updates they don’t read.

As noted, the changes go into effect from the 13th, which is this Thursday.



Meta Announces 2022 Facebook Communities Summit Event



Meta Announces 2022 Facebook Communities Summit Event

Meta has announced the date for its 2022 Facebook Communities Summit, with a virtual event scheduled for October 21st, in which Meta will bring together moderators from various Facebook groups to provide key insights and tips, while also sharing previews of upcoming groups tools and features.

As per Meta:

The Facebook Communities Summit is back. Join us virtually to celebrate inspiring community builders, hear from Facebook leaders, and learn about a number of new products and features to help you build, grow, and support your groups.”

Previous Communities Summit events have seen the launch of various new tools and updates, so it could well be worth tuning in if you’re looking to stay up with the latest group moderation options that could help to maximize your Facebook community.

Facebook Groups remain a key element of the broader Facebook experience. Despite the app, overall, losing engagement, groups are a key interaction space for many people, on many, many niche topics, and with the main feed becoming so divisive and political, many users have switched to groups to avoid the drama, and engage with like-minded people in a more private, enclosed way.

Indeed, Meta itself has repeatedly noted that Facebook users are sick of the politically divisive content in the app, and groups offers some respite from this. And with almost 2 billion people still logging onto Facebook every day, it can be an important connective consideration, and a good alternative for building community.

Which is also a consideration for brands, either by creating your own groups for fans/customers, or by seeking out groups related to your niche, and working to build connections within these communities.


Meta has also been working to add in more monetization options for groups, which could also provide new considerations in seeking to meet your target audience where they’re spending their time.

As such, it could be worth tuning into the Communities Summit later this month to get the latest info on Facebook Groups, and where things are headed.

You can learn more about 2022 Facebook’s Communities Summit, and sign-up to attend, here.

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