YouTube is changing the way that video comments are displayed on desktop, with a new ‘teaser’ type presentation, which will show a single comment below the clip. When expanded, however, the new desktop comments stream will soon open to the right of the playback window, as opposed to expanding below.
Right now, on mobile, YouTube displays a teaser, which features one comment below the playback display.
Tap on that comment and it opens a new comment panel, which displays all of the video comments below the clip, which you can then scroll through.
On desktop right now, all video comments appear below the video player, but soon, you’ll only see a single comment, which, when tapped, will open up a new comments stream at the right of the playback.
As you can see here, rather than scrolling downwards to look through the responses, users will soon be able to scroll through the comments at the right of the main screen.
YouTube says that the goal of this new format is to enable viewers to continue to watch the video while they scan through the various comments, in order to provide more context in a more integrated experience. The change will also bring its mobile and desktop UI more into line.
Which makes sense, and it does make it easier to be able to skim through the comments during the playback. It’ll just be a bit of an adjustment – and no doubt many users will be annoyed at the change, in the initial period, as it’ll require new usage behaviors in the app.
But it could provide helpful context for replies, with the playback aligned with the notes as you scan. It could also lead to new engagement behaviors, with users able to use arrows and other emoji characters to prompt interaction between the comment and the playback.
It seems like a fairly logical development – though again, change is generally not welcomed by users, especially when it relates to functionality like this, which has existed in YouTube for decades.
But it could be a handy addition. YouTube says that it’ll be rolling out the new format from this week.
Twitter Shares Insights into How Users and Brands Engage in Core Issues Around Identity [Infographic]
Research has shown that Gen Z consumers are increasingly looking to spend with brands that take a stand on social issues, with social media platforms providing a means for businesses to connect with their respective brand communities, and use their voice to support relevant causes and movements.
That directly relates to identity, and how people choose to align on political and cultural issues, and it’s important that brands consider how their core messaging, and subsequent actions, support their beliefs and stances, in various ways.
To glean more insight into this, Twitter recently partnered with OMG Research to explore how conversations related to identity are being conducted via tweet.
As per Twitter:
“When it comes to serious matters, such as racial justice, gender equality, and climate change, people on Twitter not only welcome brands into these conversations but expect them to speak up on behalf of their followers and others who share their values.”
Again, the advent of social media has changed the way that brands connect, which has also changed consumer expectations around what they share, and how they act in support.
An important consideration for all brands – check out Twitter’s insights below.
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