YouTube is changing the way that video comments are displayed on desktop, with a new ‘teaser’ type presentation, which will show a single comment below the clip. When expanded, however, the new desktop comments stream will soon open to the right of the playback window, as opposed to expanding below.
Right now, on mobile, YouTube displays a teaser, which features one comment below the playback display.
Tap on that comment and it opens a new comment panel, which displays all of the video comments below the clip, which you can then scroll through.
On desktop right now, all video comments appear below the video player, but soon, you’ll only see a single comment, which, when tapped, will open up a new comments stream at the right of the playback.
As you can see here, rather than scrolling downwards to look through the responses, users will soon be able to scroll through the comments at the right of the main screen.
YouTube says that the goal of this new format is to enable viewers to continue to watch the video while they scan through the various comments, in order to provide more context in a more integrated experience. The change will also bring its mobile and desktop UI more into line.
Which makes sense, and it does make it easier to be able to skim through the comments during the playback. It’ll just be a bit of an adjustment – and no doubt many users will be annoyed at the change, in the initial period, as it’ll require new usage behaviors in the app.
But it could provide helpful context for replies, with the playback aligned with the notes as you scan. It could also lead to new engagement behaviors, with users able to use arrows and other emoji characters to prompt interaction between the comment and the playback.
It seems like a fairly logical development – though again, change is generally not welcomed by users, especially when it relates to functionality like this, which has existed in YouTube for decades.
But it could be a handy addition. YouTube says that it’ll be rolling out the new format from this week.
Social media businesses look out, here comes Chat GPT
XiaoIce has pioneered a cutting-edge artificial intelligence system designed to create emotional bonds with its 660 million users worldwide. — © AFP
From the explosion of TikTok to the fall of Twitter, the social media industry has experienced some seismic changes over the past 12 months. Next year promises to be no different. How are those who rely on social media for businesses purposes to navigate through the turmoil ahead?
Luke Lintz, CEO of Highkey Enterprises, a multinational social media marketing firm, has told Digital Journal about the top three social media trends he expects to see in 2023.
Short-Form Video Content Will Dominate
Lintz observes the rise in video shorts and sees this trend as one that is likely to continue. Here he says: “The number one trend in the digital marketing landscape next year will be the emphasis and prioritization of short-form video content.”
This is because: “Social Media platforms’ competition for attention with short-form content has been the epicentre of 2022 and will continue to be the focus in 2023. People’s attention spans are ever-decreasing, and social media users quite often don’t have time to sit down and watch a 10-minute video and would rather watch a short video tailored to what they like to watch rather than a picture.”
Using example, Lintz finds: “This is why we have seen Instagram change its newsfeed and algorithms to favour Instagram Reels content in competition with Tik Tok. We have also seen a massive prioritization of YouTube Shorts in their fight against the lost attention to Tik Tok. In 2023 we will see very large incentive problems for top YouTube shorts, Tik Tok and Instagram Reel creators to incentivize the best creators to stay on the platform. For creators and business owners, they must strategize ways to incorporate short-form video content into their content plans to stay relevant.”
Social Media Users Will Turn Their Back On The Algorithm
This could be the age of new media. Lintz says: “Burnt out by the pressure of chasing “likes” and constantly trying to add new followers, a growing share of social media users will turn to smaller platforms in 2023. Sites like Discord, Mastodon, Geneva, Substack and Patreon emphasize community building in private spaces.”
In terms of the cultural change driving this, Lintz says: “A search for safe spaces and nostalgia for the Internet of the early 2000s — when the word “algorithm” wasn’t part of everyone’s vocabulary — has fuelled interest in these more intimate digital environments. Expect to see people look for smaller social media platforms that they have more control over.”
ChatGPT Will Revolutionize Social Media Management Companies
There is one new item of technology that is set to bring with it significant change. Lintz predicts: “Chat GPT (‘generating pre-training’) is not only the best artificial intelligence chatbot ever released to the general public, it also promises to usher in a new era for social media management companies, including HighKey Enterprises. The AI chatbot will take over basic writing tasks, thereby eliminating the need for human creativity to create new social media content.”
Social media businesses look out, here comes Chat GPT
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