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YouTube’s New Audience Activity Insights Are Now Available to All Creators, Video Chapters Now Opt-In

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YouTube Creator Insider Tom Leung has this week provided an update on two significant features that are coming to YouTube publishers.

First off, Leung has confirmed that its new listing of when your YouTube audience is online is now available to all users.

YouTube activity chart

As you can see here, the new chart, available in YouTube Studio analytics, displays when your audience is most active on the platform, which can help in your planning.

As per Leung:

“We started rolling it out very gradually, but now it’s available to all, 100% of Creators”.

It’s similar to Facebook’s audience insights, which, as noted, provides more guidance as to when you should be looking to connect with your audience, based on usage trends.

YouTube’s also still rolling out its new default setting which will hold potentially inappropriate comments for review, which will be fully rolled out in the next few weeks, while it’s updated video chapter option, which separates the playback bar into segments based on your manually entered time stamps, is now also in the process of being rolled out to all users.

YouTube video chapters

Users who are looking to add video chapters to their YouTube clips can opt-in by ensuring that:

“If you have timestamps in your description, make sure that the first timestamp listed in the video description starts at 0:00, and that your video has at least three timestamps or chapters, with each chapter being 10 seconds or longer.”

Leung says that users can opt-out of the new chapter segmentation by changing the first timestamp in their video description to “something other than 0:00”.

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These are some handy new options, which could help to improve your YouTube strategy and content presentation, with varying value, dependent on your audience and the content you upload. And while posting at the right time of day may not make a huge amount of difference on YouTube, given the way people consumer videos on the platform, it could be particularly relevant for live-streams or Stories, helping to reach people when they’re looking to interact.

You can learn more about YouTube’s latest updates here.

Socialmediatoday.com

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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