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Snapchat Updates Analytics Layout, Adds ‘Quoting’ Option to Respond to Replies



Snapchat has rolled out an update to its in-app analytics for Creator accounts, while it’s also added a new ‘Quoting’ feature which will enable Creators to respond to replies in their public Stories.

As shared by Mike Metzler of Conviva, the new analytics layout provides more specific insight into your Snap performance, and the updated format makes it easy to understand how the data relates to each Snap.

Snapchat analytics

Here’s a comparative side-by-side with an older version of Snapchat analytics:

Snapchat analytics

Of course, Snapchat analytics are not available to all users, so not everyone will be able to access the updated tools, but for those who can, it could make it easier to stay on top of all aspects of your Snapchat presence.

And Snapchat’s added another new trick for those with Creator accounts, in the form of ‘Quoting’.

Snapchat quoting

As explained by Snapchat:

“Quoting is a fan engagement tool that makes it easier to share a subscribers’ reply to your public story. Ask subscribers to send you questions and answer away. You can even mix things up and ask them questions. Fans will be notified when you quote them which can really make their day.”

From their analytics dashboard, Creators will be able to tap on the quotation marks icon to the right of any reply (you can see the icon in the first screenshot above). From there, the Creator can take a new Snap, with the reply added as a sticker that’s attached in frame. The Creator can then drag and re-shape the sticker in the frame, then add it to their public story.

Again, it’s only for those with Creator accounts, and Snap’s pretty vague on the actual requirements for getting a Creator profile. 

As outlined in the Snapchat Support listings:

Some Snapchatters may have a special kind of profile – called a Creator Profile – if they have an engaged following, or make Community Lenses.”


Basically, not many people have access to these tools. Which is good, in some respects, but it’s also not overly helpful for those who might be interested in making use of these options.

Still, for those that can access them, there are now some new tools to play with, while for those that can’t, it may explain why you’re seeing these new types of Q and A type Stories posts in the app.

In other Snapchat news, the app has also added new Bitmoji characters with masks to help promote mask use during COVID-19.

Snapchat Bitmoji masks

While it’s also released an updated set of 3D Lenses.

Snapchat launched its first batch of 3D Lenses last September, but these new versions include updated animation features.  

We’ve asked Snapchat for more information on the analytics update, and a possible broader rollout of these tools. We’ll update this post if we hear back.



WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats



WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:


Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.

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