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Zuckerberg Previews Next-Level AR Experience in New ‘Cambria’ Headset Showcase

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As the metaverse hype train has continued to gather steam, many have questioned where augmented reality will fit into Meta’s bigger picture, as the vast majority of examples we’ve seen thus far relate purely to the VR space.

Today, we got a glimpse of just that:

As you can see in this video, Meta CEO Mark Zuckerberg is interacting with a digital creature in the real world via Meta’s Presence Platform, its next-level process which enables developers ‘to build experiences that blend virtual content with the physical world’.

Meta unveiled Presence Platform late last year, which incorporates various elements of spatial understanding to facilitate the creation of virtual worlds that interact with your physical space.

Though as you can see in this example, current Quest headsets don’t enable users to interact in full-color experiences, which is where Meta’s next level Cambria headsets will take this to the next stage.

Meta’s Cambria headsets are scheduled for retail launch later this year, the first of four new VR headset models that Meta’s looking to bring to the market over the next 24 months. The advanced model will include improved external cameras, which will essentially enable them to operate as both a VR and AR device – so like AR glasses, but not quite to the stage where they’re ready to be worn on your face all day long.

That aspect falls to Meta’s ‘Project Aria’, which is focused on everyday usage of AR elements, overlaid on your vision.

Meta’s Ray Ban Stories glasses are the first step in this direction, and the idea is that, eventually, Meta’s VR and AR worlds will merge, via variable devices that can facilitate differing levels of interaction and engagement.

In some ways, it seems like its Ray Ban Stories and related models will be an initial lure to get more people into the VR space. You’ll be able to undertake a range of interactions and processes in your regular AR glasses, but more advanced processes will require a VR headset – and if Meta can make that initial AR experience enticing, that could be a key avenue for increasing VR take-up, and ushering more people into the metaverse space.

Which is why next-level processes like this are so important. Right now, this doesn’t seem like a huge step up from, say, Pokemon Go or other AR experiences, with the capacity to have characters interact with real-world scenes in your view. But there’s a lot more going on here, in regards to depth perception, spatial awareness, its physics engine and more. This example may not look amazing, but eventually, you can expect Meta to come up with some pretty impressive uses of this type of tech.

Remember this classic example from Magic Leap?

Magic Leap itself never got to this stage. But Meta might, with these new developments moving closer to this next stage of digital overlays on the physical world.

It may not seem like a game-changing preview from Zuck and Co, and it may not be at that next stage as yet. But this is where Meta is increasingly headed, and the possibilities within that are virtually endless.

If you’re wondering how we go from where we are now, to the metaverse being a real thing, this is another step on the path towards that next stage.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



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