With the Spooky Season hype rising, Snapchat has announced a new activation for Halloween, with “Phantom House”, an immersive Halloween experience. Yeah, the preview doesn’t explain...
Sunday the 30th of July is International Friendship Day, and Snapchat is rolling out a limited-time special friends Story to highlight your closest interactions in the...
Hey, are you heading to Cannes this year for the annual ad industry gathering? Yeah, me neither, but for those who are lucky enough to be...
LiveRamp has expanded its partnership with Snowflake, the Data Cloud company, to upgrade its product capabilities built natively on Snowflake and increase data connectivity for next-generation, post-cookie marketing...
![The Importance Of First Party Data Activation [Podcast]](https://articles.entireweb.com/wp-content/uploads/2022/04/The-Importance-Of-First-Party-Data-Activation-Podcast.jpg "The Importance Of First Party Data Activation [Podcast]")
Cookies going away in Chrome? They already have been eliminated from the most popular browser on the mobile market – Safari. How does this affect marketing...
If Meta really wants to re-connect with the youth, and boost its appeal to younger audiences, partnering with Rolling Stone could be one way of going...