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Snapchat Announces Close Friend Story Activation for International Friendship Day

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Snapchat Announces Close Friend Story Activation for International Friendship Day

Sunday the 30th of July is International Friendship Day, and Snapchat is rolling out a limited-time special friends Story to highlight your closest interactions in the app.

As explained by Snap:

“To celebrate International Friendship Day, we’re excited to offer personalized throwbacks for friends to celebrate. Qualifying Snapchatters will find a special Story made just for them and their besties, just a swipe up from the camera, and can hear advice from the internet’s best friend and Snapchat Snap Star, Tinx, right where they find Stories from their friends and favorite creators.”

Tinx will offer tips on how to be a better friend, and how to support your close connections via direct interaction and engagement.

Snapchat has become a key tool for friend connection, with the app continuing to grow on the back of its refined focus on close connection, and helping to maintain relationships.

Indeed, Snap is now up to 397 million daily users, and has recovered from Meta’s attempt to cancel it, by replicating Stories in Instagram. At one time, that seemed like it could be the end of Snap’s growth, but it’s continued to double down on its friend connection focus, which has helped the app re-establish its niche.

Snapchatters create more than 5 billion Snaps every day on average to express themselves, live in the moment, and share their unique perspectives. Our community also loves keeping up by calling their friends and looking back on their favorite memories together. Collectively, Snapchatters talk for more than 900 million minutes each day on average, and share their favorite Memories with friends 280 million times a day on average!”

It’s this use case that now defines Snap, and why it remains such an important connective tool within the broader social media landscape. Its Friendship Day Story will help to showcase this, reinforcing the role that the app plays in users’ lives.

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Musk regrets controversial post but won’t bow to advertiser ‘blackmail’

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Elon Musk's comments at the New York Times' Dealbook conference drew a shocked silence

Elon Musk’s comments at the New York Times’ Dealbook conference drew a shocked silence – Copyright GETTY IMAGES NORTH AMERICA/AFP Slaven Vlasic

Elon Musk apologized Wednesday for endorsing a social media post widely seen as anti-Semitic, but accused advertisers who are turning away from his social media platform X of “blackmail” and said anyone who does so can “go fuck yourself.”

The remark before corporate executives at the New York Times’ Dealbook conference drew a shocked silence.

Earlier, Musk had apologized for what he called “literally the worst and dumbest post that I’ve ever done.”

In a comment on X, formerly Twitter, Musk on November 15 called a post “the actual truth” that said Jewish communities advocated a “dialectical hatred against whites,” which was criticized as echoing longtime conspiracy theory among White supremacists.

The statement prompted a flood of departures from X of major advertisers, including Apple, Disney, Comcast and IBM who criticized Musk for anti-semitism.

“I’m sorry for that tweet or post,” Musk said Wednesday. “It was foolish of me.”

He told interviewer Andrew Ross Sorkin that his post had been misinterpreted and that he had sought to clarify the remark in subsequent posts to the thread.

But Musk also said he wouldn’t be beholden to pressure from advertisers.

“If somebody’s gonna try to blackmail me with advertising, blackmail me with money?” Musk said. “Go fuck yourself.”

But the billionaire acknowledged that there were business implications to the advertiser actions.

“If the company fails… it will fail because of an advertiser boycott” Musk said. “And that will be what will bankrupt the company.”

Musk, who met with Israeli Prime Minister Benjamin Netanyahu during a visit to Israel earlier this week, insisted in the interview that he holds no discrimination against Jews, calling himself “philo-Semitic,” or an admirer of Judaism.

During the interview, Musk wore a necklace given to him by a parent of an Israeli hostage taken in the Hamas attack on October 7. The necklace reads, “Bring Them Home.”

Musk told Sorkin that the Israel trip had been planned earlier and was not an “apology tour” related to the controversial tweet.

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TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

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TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

With a need to expand its advertising business, TikTok is now fully focused on the output of long-form videos.

A new report by The Information shows the company’s recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.

According to the …



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X Adds Option To Embed Videos in Isolation From Posts

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X Adds Option To Embed Videos in Isolation From Posts

Next time you go to embed an X post, you may notice a new step:

Now, X will enable you to choose whether you want to embed the video element in isolation, or the whole post, as normal.

And if you do choose to embed just the video (or GIF), it’ll look like this:

Which could be a helpful way to present X-originated video on third-party websites, and add context to, say, your blog post, without the clutter of the full X framing.

But it could also reduce brand exposure for X, which is likely why Twitter didn’t enable this before, though it did once provide an “embedded video widget” which essentially served the same purpose.

X embeds

Twitter gradually seemed to phase that out as the platform evolved, and there’s no specific reason that I can find as to why it removed it as an option. But either way, now, it’s back, so you have more options for using X-originated content, and putting more focus on video elements specifically.

Though I don’t know why they didn’t also take the opportunity to remove the ‘Tweet’ reference. Since the re-brand to X, the platform seems to have gone to little effort to weed out all the tweet and bird terminology, but then again, with 80% fewer staff, that’s probably understandable as well.



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