Google announced it is testing a new design to help improve the workflow of advertisers in the Google Ads console. Google said it is “testing new...
This week we saw a lot more volatility from the Google Product reviews update, one last weekend and the other around March 1st. I also posted...
Pinterest is testing out a new ‘Premiere Spotlight’ ad unit, which would place a brands’ promotion in the prominent, top-of-screen real estate on the app’s search...
Automation in Google Ads has its pros and cons, depending on what feature you’re dealing with and which PPC practitioner you’re talking to. Empiric Marketing LLC...
Google Ads now supports automatically created assets, and the new customer acquisition goal is fully live. But also, in March, the “Search Interest” targeting and “Presence...
During Google’s Search Ads Week, the company offers an inside look at how its keyword-matching system operates. Google has released a comprehensive 28-page guide detailing how...
Google Ads is notifying advertisers of upcoming changes to location targeting settings across campaign types starting in March. The changes aim to simplify and align the...
Google has recently announced new tools to enhance search ads’ performance with artificial intelligence (AI). For businesses to connect with their intended audience, monitoring changing trends...
Google Ads announced four new features coming soon to Performance Max, including campaign-level brand exclusions, page feeds, video creation tools, more experiments, and more reporting. Ginny...
So much to discuss this week in the SEO video recap – just so much. Let’s start with a new confirmed Google update, and the February...
