For many businesses, if you’re only tracking conversions that occur directly on your website, you’re likely missing a complete picture of how ads impact sales. A...
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Microsoft Bing seems to be testing animated ads in the Bing image search interface. The ads look like an interactive banner ad of some sort, based...
Google has announced some changes to the Google Ads policies for government documents and official services. Google said “in March 2023, the Google Ads Government documents...
Google announced that it is doing away with similar audiences segments. Starting May 2023 new similar audiences segments will no longer be generated in Google Ads...
Here’s one for the big ad nerds out there, getting into even deeper analytics. Google has today announced some new updates to its Ads Data Hub...
For many businesses, if you’re only tracking conversions that occur directly on your website, you’re likely missing a complete picture of how ads impact sales. A...
Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns. Microsoft is launching...
The Google Ads Keyword Planner is a useful tool; there’s no doubt about that. Whether you’re starting your first Google Ads campaign or your hundredth campaign,...
Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation,...