There are many resources out there telling you how to optimize your Facebook ads to scale your business’s growth. And while I’m sure they can help...
With Reels continuing to drive strong engagement on Instagram, the Meta-owned social app is looking to further lean into short-form video consumption, while also simplifying its...
Google has posted a new legal requirement policy that blocks search ads related to what is going on with Russia’s invasion of Ukraine. The policy says...
Google Ads is updating its Destination requirements policy in March 2022 to improve clarity for advertisers. The changes being made will not impact the current policies....
NBCUniversal is partnering with blended in-game advertising platform Anzu.io to provide access to in-game inventory across mobile devices, PCs, streaming services and consoles. Through its One...
TikTok has shared some new insights into the power of marketing around major events in the app, with in-app engagement increasing around the latest functions, providing...
“Is this a good click-through rate?” “Why is our cost per conversion high? Is this in line with our competitors?” “What’s a good conversion rate?” How...
Facebook has moved to prevent Russian state media from monetizing content on the social media giant – Copyright AFP/File Kirill KUDRYAVTSEV Facebook on Friday restricted Russian...
Google is testing an ad format, that I think is new, where it has three images in the ad, all that link to different landing pages....
This week was packed with algorithm and ranking topics but not the typical unconfirmed Google updates. We had Google officially begin rolling out the desktop version...