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Google Page Experience Update For Desktop, Shopping Experience Scorecard, Stronger Pirate Update & Google Ads Latency

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Google Page Experience Update For Desktop, Shopping Experience Scorecard, Stronger Pirate Update & Google Ads Latency


This week was packed with algorithm and ranking topics but not the typical unconfirmed Google updates. We had Google officially begin rolling out the desktop version of the page experience update, it will take several weeks to fully rollout. I am also seeing an unconfirmed update start to roll out yesterday into today. Google quietly announced the Google Shopping experience scorecard that will give a ranking boost to those merchants that provide excellent customer experiences, it is a bit controversial right now. Google said it has strengthened the DMCA/Pirate update and if a site is hit by it, on average that site drops 89% in search traffic. Google Shopping search might not support keyword exclusions, which is weird. Google said while there is no EAT score, EAT is important and indirectly used for ranking. Google said when it comes to pagination, think about showing newer content closer to the first page of the pagination set. Google said your web stories performance in search is not indicative of your overall search performance. Google said the referring URLs in the URL inspection tool is not really important. Google said using the Indexing API for other content that it is not meant for, won’t hurt you. Google said it fixed the high latency issues and error messages in the Google Ads console. Over 70% of search marketers said their CPC costs are up from last year. Google said standard shopping campaigns will continue to be supported for the foreseeable future. Google is testing three images in search ads, each taking you to a different landing page. Google is testing a messaging feature for Google Merchant Center sites in Google Shopping. Google AdSense is adding an AdSense for YouTube section, which is really not a great thing. Microsoft Advertising launched dynamic descriptions for DSAs. Google image search is testing rounded corners on images. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

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Google Ads Testing Replacing Ad Label With Sponsored Label

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Google Ads Testing Replacing Ad Label With Sponsored Label

Google Ads is testing replacing the “ads” label with a “sponsored” label again. And just so you know, Google in 2010 replaced the “sponsored” label with an “ad” label until this day. Yea, sometimes we do see “sponsored” labels in Google Search but not for the normal search ads – those have been labeled “ads” for the UK and US regions for a long time now.

I personally cannot replicate this but Bastiir posted some screenshots of this on Twitter:

Test: Sponsored label in Google Search:

Normal: Ads label in Google Search:

Here is another full size screenshot you can click on to see the “sponsored” label:

Here are more tests:

I personally like the “sponsored” label, makes it feel more luxury. 🙂

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Forum discussion at Twitter.

Update: Google has now confirmed this as a test and sent Search Engine Land this statement:

This is part of a series of experiments to help users more easily identify the brand or advertiser associated with the Search ads they may see for a given query. We are always testing news ways to improve the experience for users on the search results page, but we don’t have anything specific to announce right now.

Source: www.seroundtable.com

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