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Google Page Experience Update For Desktop, Shopping Experience Scorecard, Stronger Pirate Update & Google Ads Latency

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Google Page Experience Update For Desktop, Shopping Experience Scorecard, Stronger Pirate Update & Google Ads Latency

This week was packed with algorithm and ranking topics but not the typical unconfirmed Google updates. We had Google officially begin rolling out the desktop version of the page experience update, it will take several weeks to fully rollout. I am also seeing an unconfirmed update start to roll out yesterday into today. Google quietly announced the Google Shopping experience scorecard that will give a ranking boost to those merchants that provide excellent customer experiences, it is a bit controversial right now. Google said it has strengthened the DMCA/Pirate update and if a site is hit by it, on average that site drops 89% in search traffic. Google Shopping search might not support keyword exclusions, which is weird. Google said while there is no EAT score, EAT is important and indirectly used for ranking. Google said when it comes to pagination, think about showing newer content closer to the first page of the pagination set. Google said your web stories performance in search is not indicative of your overall search performance. Google said the referring URLs in the URL inspection tool is not really important. Google said using the Indexing API for other content that it is not meant for, won’t hurt you. Google said it fixed the high latency issues and error messages in the Google Ads console. Over 70% of search marketers said their CPC costs are up from last year. Google said standard shopping campaigns will continue to be supported for the foreseeable future. Google is testing three images in search ads, each taking you to a different landing page. Google is testing a messaging feature for Google Merchant Center sites in Google Shopping. Google AdSense is adding an AdSense for YouTube section, which is really not a great thing. Microsoft Advertising launched dynamic descriptions for DSAs. Google image search is testing rounded corners on images. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

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Daily Search Forum Recap: May 22, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Marketing Live was yesterday and we covered all of the search ad announcements including that ads are coming to AI Overviews. I am seeing a possible Google ranking update, unconfirmed of course. Google and Bing both recommend you upgrade to WordPress 6.5 because it supports native lastmod elements in the sitemap files. There is this weird surge in Google Search Console performance reports for product snippets. Bing is testing search tag filters. Apple Maps may mark a business closed due to missing an address and/or business hours.


Search Engine Roundtable Stories:


  • Google Search Ranking Volatility Spike Around May 22


    After a few days of calm Google weather, we are now seeing a spike in volatility, fluctuations and SEO chatter around Google search ranking movement. It is somewhat early on but I am seeing both a spike in SEOs noticing ranking movement and many of the tools are showing a spike in volatility.

  • Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools


    Google Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new ad tools, and changes to the Google Ads platform that are coming soon. The big items for me are ads in AI Overviews, new AI Shopping Ads, Brand Profile ads, and more AI tools to help you create your ads.

  • Unusual Surge In Google Search Console Product Snippets Search Performance


    Google Search Console may have another data bug, maybe, this time with product snippets. If you look at your Search Performance report, then filter by search appearance for product snippets, you will likely see a surge in impressions and clicks over the past few days.

  • Google & Bing Say Upgrade To WordPress 6.5 To Gain Lastmod Sitemap Support


    Google and Bing are recommending that those on WordPress to upgrade to version 6.5 because 6.5 now supports lastmod dates in the sitemap files natively. In fact, Fabrice Canel from Bing says this is a “game-changer.”

  • Bing Search Testing Tag Filters


    Microsoft is testing a way to filter your Bing Search results based on tags. The tag filter is showing up for some searchers via a tab that you can click on via the right side of the page that will expand and show you tag filter options.

  • Apple Maps Listing Permanently Closed Over Missing Business Hours & Address


    Did you know that Apple can mark a business listing within Appel Maps / Apple Business Connect, as permanently closed if that business listing is missing the business hours and business address and/or if the business hours and address do not match what is on the business’s website or other local listings (like on Yelp, Google Maps, etc)?

  • Google Golf Clubs


    Here is a photo from a Google event named “Grow with Google” where there are Google branded gold clubs in this backdrop. You can see them in the golf bag on the right of the photo.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: May 21, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google’s CEO, Sunda Pichai, spoke about AI Overviews killing the web, small publishers dying and not giving us Search Console data (well, kinda). The Google site reputation abuse policy also applies to Google Discover. Google AI Overview colors have nothing to do with the confidence of the answer. Google about source knowledge panels get graphical. Google also is rolling out a more graphical and richer search results interface. Google Marketing Live was this afternoon, more on that tomorrow… I am going to try publishing the newsletter earlier in the day (see how you like it).


Search Engine Roundtable Stories:


  • Google’s Sundar Pichai On AI Overviews Killing Web, Smaller Publishers & Search Console Data


    Nilay Patel, Editor-In-Chief of The Verge interviewed Sunday Pichai, CEO of Google, at Google I/O and the 40 minute interview released yesterday dug into a lot of the concerns we have been covering here. This includes how AI Overviews may kill the web, how smaller/indepdent publishers are dying and if we can get data in Search Console.

  • Google Rolling Out More Graphical & Richer Search Results


    Rajan Patel, the VP of Engineering at Google leading the Search experiences, wrote that Google is rolling out a more graphical results interface that go “beyond visual matches to include things like more links and facts from Knowledge Graph as well as AI Overviews.”


  • PSA: Site Reputation Abuse Policy Also Applies To Google Discover


    Just a PSA – the newish Google site reputation abuse policy not only applies to Google Search but also applies to Google Discover. Google updated the Discover content policies a while back to add a line that reads, “Publishers should be aware of the new site reputation abuse policy that becomes effective as of May 5, 2024.”


  • Google Adds Visuals To About Source Knowledge Panels


    December 2022, Google began showing “About this” site under some search result snippets, when the intent of the query was to learn more about that brand. It was a pretty sparse textual box that has more details about the source. Now, Google is testing showing this information in a more graphical user interface.



  • Google AI Overviews Colors Do Not Indicate Confidence Of Response


    Google’s John Mueller said the colors that Google selects for the AI Overviews has no indication of the confidence of the response. Back when SGE (old name for AI Overviews), Google told me the color had more to do with the journey but they were just fun.





  • Android Shrubbery Statue


    Here is an Android statue at the Google London office that is covered in shrubbery. This is a super green and plant-like Android figurine.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: May 20, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google said it is working on surfacing more heartful helpful content, after no sites seemed to have recovered from the last helpful content update. Danny Sullivan said he speaks directly to engineers working on Google Search. Google doesn’t let you turn off AI Overviews, but Bing lets you turn off its AI responses. Google Notes says it is ending the labs feature soon but Google may bring comments to notes.


Search Engine Roundtable Stories:


  • Google Working On Surfacing More Content That Comes From The Heart


    Last week we reported how Danny Sullivan, Google’s Search Liaison, said how they are looking for ways to better promote sites that were hit by that helpful content update in September. Now, over the weekend, John Mueller from Google added, “the team working on this is explictly evaluating how sites can / will improve in Search for the next update.”

  • Bing Lets You Turn Off AI Responses But Google Doesn’t Let You Turn Off AI Overviews


    Google has been rolling out AI Overviews in its search results since last week and more and more searchers are super unhappy that there is no way to turn off the AI Overviews. Michael Schechter, a Vice President at Microsoft, shared a screenshot in Bing, on how you can turn off Copilot responses in Bing Search with the click of a button.

  • Danny Sullivan: We Speak Directly To Engineers Working On Google Ranking Systems


    Google was asked where Google’s Danny Sullivan and John Mueller get their information from when responding to search and ranking-related questions. Sullivan responded directly to the engineers who code those ranking systems at Google.


  • Google Says Notes On Search Now Ends Soon


    Google has updated the Google Search Labs to say that Notes on Search now “ends soon.” As a reminder, last November Google rolled out as a labs the Notes feature in Google Search and Google Discover.

  • Comments To Notes In Google Search?


    Google may be bringing comments to the Notes on Google Search (and Discover) feature. Notes on Search came last November as a labs feature in Google Search and Google Discover. Google recently tested a new button for the notes feature in Search. Now Google may be testing comments on Notes.

  • NYC Bring Your Child To Work Day At Google NYC


    Google held its annual bring your child to work day at the Google New York City office. This was back in late April and I found some cute photos of kids at Google doing face painting, gaming, balloons and more.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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