The revenue you earn from advertising doesn’t come from your products or services. Of course, that doesn’t mean your product is not essential. However, the most...
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Hotel ads product updates Details: Google is piloting...
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Shopping to incorporate free product listings —...
While being with Hanapin (now Brainlabs!) for five and a half years, I can honestly say that I love my career. Recently, I began a transition...
What: Reacting to COVID-19 Resources: Prior to getting into platform-specific updates, it’s essential to address COVID-19 and its impacts on the industry. The resources below were...
An Attribution Test “Whodunit” is more than just a popular detective narrative, it is an important question in PPC as well. Attribution seeks to answer that...
For any platform, having a full-funnel marketing strategy is ideal. Not only does it help you get a better idea of how you are reaching users...
New year, new you. It’s a new decade and I think it’s safe to say a lot has changed in the search landscape in the last...
In this monthly post, we bring you the latest from all of the major platforms. General What: California Consumer Privacy Act (CCPA) goes live Details: On...
This year is coming to an end and we are almost through the holiday season. Here are some holiday PPC optimization tips you can make in...