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PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising

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ppc keyword research guide how to find keywords for your paid advertising

The revenue you earn from advertising doesn’t come from your products or services. Of course, that doesn’t mean your product is not essential.

However, the most vital factor that makes a paid advertising campaign successful, I believe, is the keywords you choose to bid on. It’s keywords that make or break a PPC campaign as this element determines who sees your ad and who can’t.

This post includes the most effective tips to thrive a business’s paid campaign via highly-quality PPC keywords.

Why do keywords matter for a PPC campaign?

First’s thing first!

As a marketer or business owner, we need to be more explicit about the importance of keyword research on any online campaign. Investing a large budget to bid on high-volume keywords is not always smart, especially for small businesses.

By defining the right keywords most relevant to your business’s offerings and buyer search intent, you can bid to place your ads in customers’ search results for related keywords.

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All the steps below will give you a comprehensive guide for PPC keyword research.

Define the search intent for your ads

Before coming up with brilliant ideas for your ad keywords, it’s really essential for advertisers to define the users’ search intent for their ads and marketing purposes.

With businesses aiming to generate conversion via PPC campaigns, the keywords selected for their ads must imply high purchase intent. Meanwhile, the ads focus on improving the brand’s visibility should stick with eCommerce and navigation terms.

Let’s take an example of an ad about bank service!

  • If a business wants to approach prospects with less purchasing intention, the keywords that target top-of-the-funnel are: How to open a bank account? Or How many types of bank services?
  • If a business wants to drive high ROI from PPC ads, they can target bottom-of-the-funnel keywords like: Open a bank account or Open visa card online

However, over time, Google has changed its Ad Rank calculation to weigh bids more heavily. In other words, Google is less likely to serve ads if the customer’s intention is searching for information rather than a product or service.

Defining the target customer group you want to place your ads to and an explicit marketing purpose right from the start is the first step in putting your ads in the right way.

Collect potential keywords

The key to all successful advertising campaigns is getting high-targeted keywords for your goal. Even the most potential paid ads will fail if they could get in front of the right audience group.

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However, this is easier said than done.

Creating a well-working keyword list requires lots of time and sober research. The process of finding valuable keywords just like when you walk through a funnel.

You need to go from the top of the funnel with common keywords through different tactics to purify the keyword list for the most competitive ones that can upgrade your PPC campaigns’ effectiveness.

Start brainstorming keywords

Initially, to put your hand on building a list of robust keywords for any PPC campaign, you can start with brainstorming a long list of potential terms.

To stand out from the competition, your campaigns require more than just high-quality keywords. You need a SEO-friendly landing page linking to your ad, which can be done using  an SEO supported app.

That’s why the ideas for your keyword list must begin at the landing pages that your ads intend to link to. To have initial ideas for a fairly comprehensive keyword list that directly relate to your products or services, you should:

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  • Defining clear marketing purposes of the ads (the intention of the PPC campaign, what the ad focuses on, who the ad targeting)
  • Scanning landing page linking to your ads for relevant keywords from the text

They are all the raw materials for advertisers to come up with different ideas for keywords that can be used in the ads.

Generate the first ideas corresponding to the following categories:

  • Generic keywords: Relate to the product or service your business offers (i.e., long dress)
  • Related keywords: Don’t directly point to your business that your audience may search for (i.e., prom, fashion, fall outfit)
  • Brand keywords: Contain your brand or business name (i.e., Rosewe.com)
  • Competitor keywords: include your competitors’ names. (i.e. Modilily.com)

Use Excel to list all the keywords you can muster to consider bidding on. Start by listing from 15 to 20 keywords that your ad’s target audience might type on their google searching field.

Take advantage of Google

Above is just the starting point of the process. Next, you should consider using Google to check each keyword, going from the broad or generic keywords to the most specific ones.

By doing this, you can collect more potential keywords that are actually searched by Google users. Things you need to do:

  • Search each of your 15 to 20 keywords in Google
  • The drop-down list: Google suggests popular searches for the phrase you are typing on its searching bar
  • The People Also Ask: Provider searchers with related questions
  • The “Searches related to X” section: Scroll down to the bottom of the result page to see short phrases related to your keywords
searches related to

With all these suggestions, pick the keywords related to your ad content, then copy and paste them to your current list. After that, you can choose to delete the keywords on your list that have no relevance.

Listen to the target audience

Apart from Google, another source you could use to find highly-qualified keywords are social media platforms such as Facebook, LinkedIn, Twitter, Reddit, or Instagram.

Go to pages or groups on these social networks where your target audience talks to each other and intentionally look to the exact words they use on different topics related to your market, products, or services. Using advanced market research tools to facilitate your searching process.

These words with high using frequency are potential keywords for your ads. Only when putting yourself into your customers’ shoes you are able to create money-making keywords.

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Scout your competitors

Once your brainstorming process finishes, it’s time to analyze your competitors for valuable information that can expand your list. You should do this before diving into different keyword research tools (which I will mention later).

A business can learn a lot from their direct competitors on how they are launching their ads and what keywords they are bidding most on, or who else is bidding on the keywords you want, etc.

The easiest way to check your competitors is:

  • Google your main keywords
  • Look at the first three search results
  • Click on and check the words your competitors used and determine whether you want to get them on your list or not
check competitor keywords

However, that is not enough and should only be used as a double-checking tactic. It’s possible for you to get support from specialized research keyword tools outside the market.

These collected data will allow you to distinguish between terms that are worth your money and ones that can chew your budget with little return.

Expand Your List Using Keyword Researching Tools

With a decent list of keywords to bid on to fill the gap in your coverage, your next step is to define which keywords to keep and which to drop using keywords research tools.

Of course, there are tons of keyword research options available these days under the impact of advanced technology. The problem is which one that works best for your business.

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Some great tools to generate hundreds of keyword suggestions:

  • Ubersuggest
  • Keywordtool.io
  • Google Keyword Planner

For the competitor’s keyword analysis, one of the most crucial stats you should consider is the search volume.

keyword research tools

You will want the keywords that have all of the following conditions:

  • Have a high search volume
  • Avoid the terms that have little or no search volume
  • Low competition

The keywords with higher search volume will cost more money to bid on. That’s why you should consider carefully before deciding to invest in these types of keywords. Meanwhile, there is no ensuring that the vast majority of leads generated via high-volume keywords will buy your products.

Trying some keywords that are not too broad and specific to your niches can be a solution. Once your checking process finishes, you can keep the potential keywords that are not overly competitive and high-cost keywords.

With the support of keyword tools, you can prune back certain keywords while discovering more unexpected keyword ideas.

Niche Down Your Keywords With Specific Description

As you get your way through these instructions now, you are ready for the next step on optimizing all of your selected keywords. This step is where you make your terms more specific as well as better define your offerings using long-tail keywords.

long-tail vs. short-tail keywords graph seopressor

Source: Seopressor

Targeting long-tail keywords is a strategy used widely for both SEO and PPC by marketers to tailor their content creation efforts. It’s valuable for PPC campaigns for several reasons:

  • Lower cost and less keyword competition
  • High targeted and relevant to voice search

They generally have higher conversion rates compared to head and mid-tail terms. That’s why though most companies choose to run their paid campaigns using broad keywords, the long-tail keywords are still a worthy investment.

Consider all types of modifiers to find these niches:

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  • Location (city or state)
  • Age and gender of target customers
  • Price point (bargain, mid-range, luxury)
  • The features of products or services

You can start with broad keywords, then niche them down with the product’s detailed descriptions, for example:

Dress -> Women’s Dress -> women’s long-sleeve dress -> women’s brown long-sleeve dress.

Sorting and Organizing Your PPC Keywords

Your next job is to sort your list into small and high targeted groups of keywords to optimize PPC campaigns’ performance.

keyword performance

The more focused your ad groups are, the easier it can be for you to:

  • Monitor and measure the effectiveness of each keyword group
  • More comfortable to prune or expand the keywords corresponding to different ad groups
  • Create a chain of highly specific and relevant ads
  • Increase the influence of each ad group on aiming at the customers belonging to different parts of the sales funnel

A proper keyword grouping and organization will help your marketing process stay organized and target the right customers, hence reducing your costs.

As a result, well-organized campaigns with higher relevance will lead to better Quality Scores, which simultaneously drive ad rankings and reduce PPC (Pay per click) rate.

Don’t Forget Negative Keywords

Negative keywords are terms and phrases you intentionally don’t want to have in your ads. With these kinds of keywords in your campaign, the failure is apparent.

The purpose of avoiding these keywords is to prevent your ads from showing up alongside search queries that are irrelevant, offensive, or don’t fit user intent.

For example, a luxury hotel chain can never reach affluent customers with terms like “cheap” and “free.”

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Some tips for finding negative keywords for your PPC campaigns:

  • Always check your search query reports: For terms that are not a good fit for your ad purpose, define them as negatives from the setting before launching the ad
  • Define negative match types: The match type you assign to a negative keyword has an enormous impact on what traffic it blocks. Disqualify any query containing negative terms
  • Research negative keyword options: The more negatives you set before a campaign goes live, the more cash you’ll save right off the bat

Though eliminating negative keywords on your ad is essential, don’t go overboard. Improper use of negative can harm your account while killing the impression volume of your ad.

Spend your budget on terms that actually drive revenue!

If you hope to succeed in the world of paid ads, you have to find a way to distinguish your brand from competitors. And keyword research optimization is just one of the first steps in getting your ads ready.

Suitable tactics on keyword research will ensure your paid campaigns are always well-targeted and relevant to the targeted audience.

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AFFILIATE MARKETING

How to Add Affiliate Disclosure for Each Blog Post Automatically

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How to add affiliate disclosure for each blog post automatically

Do you want to add an affiliate disclosure for each blog post automatically?

Affiliate marketing is one of the easiest ways to make money online. However, if you don’t disclose your affiliate links then you could end up in legal trouble.

In this article, we will show you how you can add an affiliate disclosure to all your WordPress blog posts.

Why Add an Affiliate Disclosure to Each WordPress Blog Post?

With affiliate marketing, you earn a commission every time someone clicks a referral link and makes a purchase. It’s a great way to make money online blogging with WordPress.

However, you must make it clear that your links are paid advertisements by adding an affiliate disclaimer. That just means posting a short notice explaining what affiliate marketing is, and that you get money from talking about the product or service.

Many countries have laws about failing to disclose paid endorsements. For example in the United States, you might get a fine from the Federal Trade Commission. You may even end up banned from reputable networks such as Amazon affiliates.

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Even if you don’t get into legal trouble, customers who click on undisclosed affiliate links may feel tricked and stop visiting your WordPress website.

How to Add an Affiliate Disclosure to Each WordPress Blog Post

One option is to publish the affiliate disclaimer on its own page, as we do on WPBeginner.

The WPBeginner affiliate disclaimer page

You can then add a link to every page that features an affiliate URL. This may be a good choice if you have a longer disclosure and don’t want to distract from the post’s content.

If yours is short, then you can often add the full text of the disclaimer to every post.

An example affiliate disclaimer on a blog

No matter which option you choose, you can save time and effort by adding the affiliate disclosure automatically. Simply use the quick links below to jump straight to the method you want to use.

Pretty Links is one of the best affiliate marketing plugins that can automate all your affiliate activities, including adding a disclosure.

Pretty Links comes with an advanced auto-linking feature that allows you to enter the keywords or phrases that you want to turn into affiliate URLs.

Every time you type this word or phrase, Pretty Links will turn it into an affiliate URL automatically. Even better, if you have created a disclosure notice page, Pretty Links can also add a link to it in the post.

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For example, if you add “MacBook Pro” as a keyword and then use that phrase in a new post, then Pretty Links will automatically turn “MacBook Pro” into an affiliate URL and add a link to your disclosure notice page.

An affiliate disclaimer, created using Pretty Links

Note: Pretty Links won’t insert the disclosure link if you only add affiliate URLs manually. It only works when a post uses automatic keyword linking.

To get started, you’ll need to install and activate Pretty Links. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, go to Pretty Links » Activate. You can then add your license key to the following field: ‘Enter Your Pretty Links Pro License Key.’

Activating the Pretty Links WordPress plugin

You can find this information under your account on the Pretty Links website. After typing in this information, click on the ‘Activate’ button.

With that done, you’ll need to go to Pretty Links » Add New and then add the first link you want to manage using the Pretty Links plugin.

For detailed step-by-step instructions, please see our guide on how to cloak affiliate links on your WordPress site.

How to cloak an affiliate link in WordPress with Pretty Links

After that, click on the ‘Pro’ tab. In the ‘Keywords’ field, type in each word or phrase where you want to automatically insert this affiliate URL.

Simply repeat this process for all your affiliate links.

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Adding keywords to the Pretty Links affiliate linking plugin

Every time it adds this affiliate URL, Pretty Links will also add a link to your disclosure notice.

The next step is creating the disclosure notice page that Pretty Links will link to. Simply go to Pages » Add New. You can then type in your affiliate disclaimer and add any categories or tags that you want to use.

An example affiliate disclaimer

When you’re happy with your disclaimer, publish the page to make it live. It’s a good idea to make a note of the page’s URL, as you’ll need it in the next step.

Once you’ve done that, simply go to Pretty Links » Options. Then, click on the ‘Replacements’ tab.

Pretty Links' auto-linking and replacement settings

Here, check the ‘Enable Replacements’ box if it isn’t already selected.

After that, check the ‘Link to Disclosures’ box. In the ‘URL’ box, go ahead and enter your affiliate disclosure URL.

Pretty Links Disclosure Notice

By default, Pretty Links will use ‘Affiliate Link Disclosures’ as your link’s text. However, you can change this to anything you want by typing into the ‘Text’ field.

You can also change where Pretty Links adds the affiliate disclaimer link. By default, it shows the URL at the bottom of the post, so it doesn’t distract visitors from the post’s content.

Another option is to add the disclaimer to the top of the post. This is where we include it on WPBeginner.

WPBeginner Disclosure Notice

This lets visitors know the post contains an affiliate link before they start reading, which is a good way to build trust with your audience. However, some people may see the disclaimer and decide not to stay on the page, which can increase your bounce rate.

You can also add the disclaimer to both the top and bottom of each post. This may be a good idea if you write very long posts, but most sites don’t need multiple disclosures per page.

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To place the affiliate URL, simply open the ‘Position’ dropdown and choose Bottom, Top, or Top and Bottom.

Changing where an affiliate disclaimer appears on your WordPress website

Once you’ve done that, just scroll to the bottom of the page.

Then, click on the ‘Update’ button.

Saving your Pretty Links settings

Now, Pretty Links will add an affiliate disclosure link every time it auto-inserts an affiliate URL to your posts, pages, or custom post types.

Method 2. Add Affiliate Disclosure Using WPCode (More Customizable)

Sometimes you may want to add the affiliate disclosure to different areas of every blog post. For example, you might show the disclosure after you mention each affiliate product for the first time.

In this case, you can create a shortcode that adds your affiliate disclaimer. This gives you complete control over where the disclosure appears, without you having to type the entire text every single time.

A custom shortcode created with WPCode

The easiest way to create a custom shortcode is using WPCode. This plugin lets you add code snippets to WordPress without editing your theme’s functions.php file.

WPCode also helps you avoid common errors by performing smart code snippet validation.

There are lots of ways to add an affiliate disclosure using WPCode. Besides the shortcode method, we’ll also share an easy way to automatically add the disclaimer to every post, page, or custom post type.

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The first thing you need to do is install and activate the free WPCode plugin on your website. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, go to Code Snippets » Add Snippet.

Adding a custom code snippet to WordPress

This will bring you to the ‘Add Snippet’ page where you can see all the ready-made snippets that you can use on your site.

Since we want to add custom code in WordPress, hover your mouse over ‘Add Your Custom Code (New Snippet).’ Then, click on ‘Use snippet’ when it appears.

Adding custom snippets to WordPress

To start, enter a title for the custom code snippet.

This could be anything that helps you identify the snippet in the WordPress admin area.

Adding a title to a WPCode custom code snippet

We’re going to add a PHP snippet, so open the ‘Code Type’ dropdown and choose the ‘PHP Snippet’ option.

You can then go ahead and paste the following code into the code box:

function disclosure() {
    return "<p class="disclosure">This site may contain links to affiliate websites, and we receive an affiliate commission for any purchases made by you on the affiliate website using such links.</p>";
}

add_shortcode( 'disclosure', 'disclosure' );

You can use any text as your affiliate disclaimer, simply by editing the code above. For example, you might want to add a link in HTML to your affiliate disclosure page.

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Once you’ve done that, scroll to the ‘Insertion’ section and make sure ‘Auto Insert’ is selected.

Auto-inserting custom code snippets in WordPress

Then, open the ‘Location’ dropdown and choose ‘Frontend Only’ since we only want to use this code on our site’s frontend, which is what visitors see when they visit your site.

You can also organize your snippets by adding tags.

When you’re happy with how the snippet is set up, scroll to the top of the screen and click on ‘Save Snippet.’

Saving your WPCode snippet

After that, you can make the code snippet live by clicking the ‘Active’ toggle.

Finally, don’t forget to save the change by clicking on ‘Update.’

Updating a custom code snippet in WordPress

Now you can add the affiliate disclosure to any page, post, or custom post type using the [disclosure] shortcode. For more details on how to place the shortcode, you can see our guide on how to add a shortcode in WordPress.

How to Automatically Display the Affiliate Disclosure with WPCode

With WPCode, there are lots of different ways to add an affiliate disclosure to your WordPress website, including automatically adding it to every post.

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This can save you a lot of time and effort, since you don’t need to add the shortcode manually. However, the disclosure will appear in the same location on every page.

To automatically add the disclaimer, simply create a new custom code snippet by following the same process described above. However, this time open the ‘Code Type’ dropdown and select ‘HTML Snippet.’

Adding an HTML snippet to WordPress

You can now add your disclaimer in the code editor, complete with the formatting that you want to use. For example, here we’re adding a simple disclaimer as a new paragraph:

<p>This site may contain links to affiliate websites, and we receive an affiliate commission for any purchases made by you on the affiliate website using such links.</p>

Next, scroll to the ‘Insertion’ section and open the ‘Location’ dropdown.

You can now choose where this disclaimer should appear, such as ‘Insert After Post’ or ‘Insert Before Content.’

Automatically inserting an affiliate disclaimer

You can then go ahead and enable the snippet by following the same process described above. WPCode will now automatically show the disclaimer on every page, post, and custom post type, without you having to add the shortcode manually.

Method 3. Add Affiliate Disclosure Using Full-Site Editor (Block-Enabled Themes Only)

If you’re using a block-based theme like Hestia Pro, then you can add an affiliate disclosure to your theme’s blog post template.

This is a good choice if you want to show the exact same disclosure on every blog post. However, you won’t have the option to change the style or text on individual posts, so it’s not a good choice if you want to show different information on different pages.

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To use this method, go to Themes » Editor in the WordPress dashboard.

Opening the WordPress full-site editor (FSE)

By default, the full-site editor will show your theme’s home template, so you’ll typically want to select a new template.

If you want to show the affiliate disclosure across your entire website, then we recommend adding it to the footer template part. 

However, if you just want to show the disclaimer on your blog posts, then click on Templates on the left-hand side of the screen in the Design section.

Adding an affiliate disclosure using the full-site editor (FSE)

The editor will now show all the layouts that make up your WordPress theme.

Simply click go ahead and click on ‘Single.’

Adding an affiliate disclaimer to a WordPress blog post template

WordPress will now show a preview of the template.

To edit this template, go ahead and click on the small pencil icon.

Editing a blog post template in a block-enabled WordPress theme

With that done, click on the blue ‘+’ icon in the top left corner.

In the search bar that appears, type in ‘Paragraph’ to find the right block. 

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Adding a Paragraph block to a full-site template

You can now drag and drop the block onto the area where you want to show the disclaimer. 

Now, click on the block and type in your affiliate disclaimer. 

Adding text to a WordPress blog template

You may also want to change how the disclaimer looks. 

To change the font size, background color, and more, simply click to select the paragraph block. Then, select the ‘Block’ tab in the right-hand menu.

Styling affiliate disclaimers using the WordPress FSE block-based editor

You can now change the background color and text color, or make the disclaimer bigger or smaller using the settings in the right-hand menu.

When you’re happy with how the disclaimer looks, click on the ‘Save’ button.

An example of an affiliate disclaimer, created using the FSE

Now, if you visit any blog post on your affiliate website, you’ll see the disclaimer in action. 

We hope this article helped you learn how to add affiliate disclosures for each blog post automatically. You can also go through our guide on the best giveaway and contest plugins and how to create an email newsletter the RIGHT way.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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HOWTO'S

What a 500 Internal Server Error is, and How to Fix it

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What a 500 Internal Server Error is, and How to Fix it

No one likes opening a webpage and seeing a 500 internal server error message—especially when it’s on your own website.

The problem with seeing this is the mystery behind it: a 500 internal server error is a very general HTTP status code with no definitive clues as to what is causing it. 

If you’re seeing one now and are stumped, don’t worry. We can help you find what’s wrong, and what you need to do to fix it.

What is a Website Status Code?

Also known as a HTTP status code, these are a series of numbers that equates to a certain status of a webpage that you are currently viewing.

Whenever you visit a website, your browser sends a request to its server. The server then processes it, and sends back the resources needed to load whichever page you’re requesting. Attached to that is an HTTP header as well as a status code. 

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If everything can load fine, that status code is a 200. If there’s something wrong, it could be a 500 status code.

Webmaster’s Note: This is part of our more comprehensive guide to Technical SEO, where I cover everything you need to know about crawlability, indexing, and page speed optimization, as well as helpful tips on how to troubleshoot common website errors. 

What are 500 Internal Server Errors?

The 500 Internal Server Error, also known as HTTP Error 500, is a server response that indicates an unexpected problem preventing the server from fulfilling the user’s request. 

In simpler words, it’s a general message from your server saying “There’s a problem, but I’m not sure what.” 

500 Internal Server Error

So if you’re seeing one now, then it is important to understand that the issue is not due to the user’s browser, internet connection, or device. Instead, the problem lies with the server that hosts the website. This server-side error can manifest in various messages, as different websites may display their own variations of the 500 error.

Here are some of the different variations of the 500 Internal Server Error:

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  • 500 Internal Server Error
  • Internal Server Error 500
  • HTTP Error 500
  • HTTP Status 500 – Internal Server Error
  • Error 500 Internal Server Error
  • 500 Error
  • Temporary Error (500)
  • 500 – Server Error
  • The website cannot display the page – HTTP 500.

Causes of 500 Internal Server Errors

The generic 500 server error can be challenging to pinpoint, because it is a general error—it does not point to any specific cause from the get-go. This means you have to dig into your website to find the cause. 

But the good news is there are some likely culprits you can look at first:

  • Browser Cache: Clearing your browser cache can help resolve the issue by ensuring that you are accessing the most up-to-date version of the website.
  • Database Issues: Incorrect login credentials or a corrupt database can trigger a 500 error. Double-check that the credentials are correct and consider repairing or optimizing the database.
  • Corrupted Files: If the core files of a WordPress website become corrupted, it can lead to a 500 error. Restoring or updating these files can help resolve the issue.
  • Server and Disk Space: Issues within the server, such as running out of disk space or PHP memory limit exhaustion, can result in a 500 error. Contact your hosting provider to address these server-related issues.
  • File Permissions and .htaccess: Incorrect file or folder permissions, as well as a corrupt or broken .htaccess file, can cause a 500 error. Double-check these settings and make necessary adjustments.
  • Third-Party Plugins and Themes: Compatibility issues or errors within third-party plugins or themes can trigger a 500 error. Disable or remove these elements one by one to identify the problematic ones.
  • Malware infections: Malicious software can compromise your website’s functionality and trigger internal server errors. For example, if a hacker injects a piece of malicious code into your website’s files, it can disrupt the server’s operation and result in a 500 error.
  • Broken script injections: Hackers can inject malicious scripts into your website’s code, which may cause conflicts and result in internal server errors.

By understanding these potential causes, you can take the necessary steps to address them and resolve the 500 internal server errors. 

Troubleshooting 500 Internal Server Errors

To resolve 500 internal server errors and get your website back online, you could follow these detailed troubleshooting steps:

Clear Your Browser Cache 

Clearing your cache can resolve a 500 Internal Server Error

Before diving into complex troubleshooting steps, clearing your browser cache is a good starting point. By clearing the cache, you ensure that any previously stored data or cached versions of the website are removed, allowing for a fresh attempt at accessing the site.

This can be especially helpful if the error was caused by a previous version of the website being cached locally on your device.

  • Example: Let’s say you are using Google Chrome. To clear your browser cache, you would click on the three dots icon at the top right of the browser window, go to “More tools,” select “Clear browsing data,” choose a time range or “All time” option, and finally, click “Clear data” to remove the cached files.

Reload the Page 

After encountering a 500 error, it is worth waiting a minute and then attempting to reload the page. 

The error can be temporary if it occurs due to server overload or maintenance. By reloading the page, you give the server a chance to resolve the issue and send a proper response.

  • Example: You visit a news website and encounter a 500 internal server error while trying to access an article. Instead of immediately assuming a problem with your device, you wait for a moment and then press F5 or Ctrl + F5 to refresh the page. If the server overload was the cause, the website would likely be accessible again after the reload.

Check for Recently Installed or Updated Software 

If the 500 error persists, it is important to investigate whether any recently installed or updated software on your website may be causing conflicts. 

This could include plugins, themes, or any other website components that have undergone changes.

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  • Example: You recently updated the content management system (CMS) of your WordPress website, and shortly after, you start experiencing 500 Errors. To troubleshoot the issue, you can compare the date of the CMS update with the start of the errors. If they align, it may indicate that the update caused compatibility issues or conflicts with other plugins or themes.

Check for Server-side Errors

Review your server’s error logs to identify any specific error messages or patterns. These logs can provide valuable insights into the underlying issues causing Error 500.

  • Example: A server error log indicating database connection failures may indicate a misconfiguration in your website’s database settings, leading to 500 internal server errors.

Review Error Logs

Check and review the server's error logs to fix an 500 Internal Server Error

Look for recurring errors or warnings that may indicate underlying issues. Correlate timestamps with user-reported errors if applicable to pinpoint specific areas of concern.

  • Example: If users consistently report a 500 error when submitting a contact form, reviewing error logs during those instances may reveal issues with the form submission script.

Identify and Fix .htaccess File Issues

Open the .htaccess file using a text editor and check for syntax errors or conflicting directives. Rectify any mistakes or consider renaming the file to regenerate it.

  • Example: A website experiencing Error 500 after adding rewrite rules to the .htaccess file may have introduced syntax errors that disrupt the server’s operation.

Address Script Injection Problems

Inspect your website’s files and code for any suspicious or unrecognized scripts. Remove any injected code and ensure that your website’s security measures are robust.

  • Example: If your website allows user-generated content and you notice unexpected scripts in certain posts or comments, it is possible that malicious users have injected their own code.

500 Error VS. Other 5xx Response Codes

Common 5xx Response Codes

If you’re seeing an error screen and none of these solutions worked, then you might be dealing with a different kind of 5xx error. 

To have a better understanding of the differences between generic 500 errors and other internal server errors, it’s essential to know the most common 5xx response codes:

  • 500 Error: This code indicates that the server encountered an unexpected problem that prevents it from fulfilling the request. It’s an unidentified issue without providing additional details.
  • 501 Error: A “not implemented” HTTP status code, it shows that the server is unable to execute the request. This may happen due to an inability to identify the request’s objective or insufficient power to fulfill it.
  • 502 Error: Known as a “bad gateway,” this response happens when an invalid response is detected by the server acting as a proxy or gateway. This means that the server received an invalid response from an upstream server, potentially indicating a problem with your server if you are using a web application firewall.
  • 503 Error: Happens when a service is unavailable, which can be triggered by server overload, maintenance, or even a malware attack. The server is unable to handle additional tasks at that moment.
  • 504 Error: A “gateway timeout” indicates that the server, operating as a proxy or gateway, was unable to identify the request within the specified time limit.
  • 505 Error: This error happens when the server cannot recognize the HTTP protocol used in the request.
  • 511 Error: An error for network authentication. This means that the server requires user authentication to access the requested resource.

How 500 Error Codes Can Impact Your SEO

Encountering frequent 500 internal server errors can have several negative implications for your website’s SEO:

  • User Experience and Rankings Internal server errors can significantly impact user experience, leading to a low engagement rate as visitors encounter a non-functioning website. User experience is a critical signal for search engines, as they aim to provide the most relevant and satisfying results to users. High bounce rates and decreased engagement can signal to search engines that the website may not be meeting users’ needs, potentially impacting its SEO rankings.
  • Crawling and Indexing – Search engine crawlers could also encounter Error 500 as they attempt to access and index website content. If search engines repeatedly encounter these server errors during crawling, they may interpret it as a sign of poor website maintenance or technical issues. This can result in difficulty for search engines in indexing and ranking the site effectively. It also means that fresh content updates or changes may not be properly discovered or reflected in search results.
  • Domain Authority and Reputation – A website that frequently experiences internal server errors can have a negative impact on its authority and reputation, both in the eyes of search engines and users. 

If a site consistently delivers a poor user experience due to server errors, users may lose trust and credibility in the website. Search engines prioritize user satisfaction and may accordingly adjust rankings for websites that consistently provide a subpar experience. That’s why I consider engaging in ongoing technical SEO a must for any webmaster or SEO professional.

How to Prevent 500 Internal Server Errors

To minimize the risk of future 500 Internal Server Errors, implement these preventive measures:

Regularly Update and Maintain your Website

Keep your content management system (CMS), plugins, and themes up to date to prevent conflicts or vulnerabilities.

Remove any unused or outdated plugins or themes that may create conflicts or security vulnerabilities.

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  • Example: An e-commerce website should regularly update its CMS, such as WordPress, along with the associated plugins, to ensure that security vulnerabilities are patched and compatibility issues are avoided.

Implement Reliable Security Measures:

Install a reputable security plugin to protect your website from potential attacks and malware infections. Use strong, unique passwords for administrative access and enable two-factor authentication whenever possible.

If you’re using WordPress, here’s how to scan your WordPress site for better security and to prevent any malicious code.

  • Example: Utilize a security plugin that can actively scan your website for vulnerabilities, block suspicious IP addresses, and provide real-time alerts for potential threats.

Backup your Website Regularly:

Establish a regular backup routine to ensure that you have a clean copy of your website to restore in case of issues or errors.

Store backups in secure off-site locations or use a reliable backup service.

  • Example: Use backup plugins or backup your website manually by downloading both your website files and database, then store the backups on a secure cloud storage platform or external hard drive.

Key Takeaway

Encountering a 500 internal server error can be a frustrating experience, but by understanding its causes and following the troubleshooting steps outlined in this article, you can effectively resolve these issues and minimize their impact on your website and SEO

Prioritize regular maintenance, implement reliable security measures, and establish a backup routine to lessen the chances of having to deal with 500 Internal Server Errors.

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How to Launch a Newsletter on WordPress.com

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How to Launch a Newsletter on WordPress.com

A brand new course to help you successfully launch your newsletter. No registration required and it doesn’t cost a thing.

Unleash your inner creator! Dive into the exciting journey of crafting captivating newsletters with WordPress.com’s newest course: Newsletters 101: From Basics to Automation and Monetization

This completely free online course is designed to share the key skills of creating, managing, and monetizing your newsletter. Whether you’re a blogger, entrepreneur, or part of a non-profit organization, this is your gateway to reaching the hearts and minds of your audience directly in their inboxes.

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Unleash your monetization potential

Want to make money through your newsletter? We’ve got you covered! We’ll walk you through setting up paid subscriptions, so you can start generating recurring revenue by simply sharing what you’re passionate about. 

We’ll also explore affiliate marketing, a way to earn commissions through carefully curated product recommendations. Plus, we’ll guide you on integrating ads or sponsored content, offering a win-win scenario where your audience benefits from valuable content, and you earn from your efforts.

Making it real

You might be thinking, “I’m not a techie, can I really do this?” Absolutely, yes! In this course, we break down everything into bite-sized pieces, making it simple to follow along, no matter your technical abilities.

And to support you on the way, we have an Education Community Forum where you can ask questions and celebrate your progress. 

See you there!

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