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April 2020 Updates to Paid Media Platforms

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In this monthly post, we bring you the latest from all of the major platforms.

Google Ads

What: Google Shopping to incorporate free product listings — rolling out now.

Details: The Google Shopping tab will now feature primarily free listings. The main SERP in addition to a select few top and bottom of page results will remain paid.

Impact: While a significant number of paid clicks will continue, this is a major shift from Google. Overall, this appears to be a tactic to compete with Amazon by offering an update that is likely to be well received by sellers and buyers. From a long term perspective, this is likely to put an increased emphasis on SEO and feed optimization. A portion of shopping placements will no longer be dictated by Google Ads bids, budgets, or account structure.

What: Google removing monthly campaign budget option

Details: Back in September 2019, Google began offering the option to set campaign-level budgets over the duration of a month. This created longer-term flexibility for advertisers that previously utilized daily set budgets to reach set monthly goals.

Impact: The update was well-received among the PPC community. Despite that, Google’s data seems to indicate it never truly took off. Ultimately the option was optimal for fixed-budget advertisers only. Accounts utilizing this feature have likely seen a notification of budget migration to the daily setting within April.

What: Google extends the timeline for migration from API v1 to v2 due to coronavirus pandemic

Details: Due to COVID-19, Google is delaying the retirement of API v1. That date is now July 29, 2020.

Impact: The extended timeline should support businesses adjusting to the complexities of today’s marketplace.

What: Google postpones planned updates to Partners program originally scheduled for the end of June 2020

Details: In February, Google announced the Partner program would receive an overhaul. Among those changes includes a baseline agency/account Optiscore, a set number (50% of all eligible emails) certified, and an increase in certifications per user. The deadline for conforming to each of these items has been pushed until 2021.

Impact: Google continues its trend of delaying major deadlines in the wake of COVID-19 complexities. This is welcomed news to many in the PPC community who already desired additional time to ensure they retained Premier Partner status.

What: Google clarifies ad credits for small businesses eligibility

Details: The platform previously announced $340 million in Google Ads credits for SMBs. Via the help page linked above, restrictions have been detailed. Advertisers will need to have recorded spend for 10 out of 12 months in 2019 and in one of January or February of 2020.

Impact: Many industries have been gutted by the impact of the pandemic. Although it will take much more than Google Ads credits to rebuild, it is an appreciated step. Credits will become available starting in late May and can be utilized through December 31st, 2020.

What: Google will employ an identity verification program to all advertisers 

Details: Advertisers will be required to provide business incorporation documents, personal identification, and other information.

Impact: Previously, this same information was required for all political advertisers. The extension indicates a commitment on Google’s part to weed out ill-intentioned advertisers and increase transparency for their users.

What: Google introduces call ads with an optional website link

Details: Call ads now include an optional “Visit website” link.

Impact: Google’s pivot provides a degree of flexibility for advertisers that prefer call leads, but have other useful assets/paths for their audience to navigate.

Microsoft Advertising

What: Microsoft Ads introduces multi-account Google imports

Details: Advertisers are likely familiar with Microsoft Ad’s import/sync options with Google Ads. The process is now streamlined for users looking to mirror changes across multiple accounts within a single run.

Impact: Multi-account import will save time for advertisers working simultaneously on a given set of accounts.

What: Microsoft Ads offers conversion goal options

Details: For conversion goals, Microsoft Ads now allows to “include in conversions” and “enable view through conversions”.

Impact: Advertisers gain needed flexibility with tracking specific conversion tactics.

What: Improve campaign experiments on Microsoft ads with cookie-based split option

Details: When setting up an experiment, you’ll now select between two options: search-based and cookie-based. Search-based experiments indicate that users can see ads from both sources of the experiment if they search multiple times. Cookie-based (new) users will see ads from only the original campaign or the experiment, not both.

Impact: Cookie-based experiments have the potential to offer more accurate data.

Quora Ads

What: Quora Ads updates Ads Manager

Details: With an updated Ads Manager, Quora continues its run as one of the most active ad platforms when it comes to functionality and targeting upgrades.

Impact: Quora states that the new Ads Manager contains “improvements to the design of Ads Manager with the goal of making it easier to navigate and manage your campaigns”. The enhancement provides evidence of Quora’s growth and staying power in the digital marketing space.

Did we miss any major monthly updates? Not covering a certain platform close enough? Feel free to let me know on Twitter @Will_Larcom

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FACEBOOK

Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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