Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. Nearly half (49%) reported feeling “more optimistic” about the U.S. economy,...
In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general...
With so many options for tracking your website’s keywords, it’s hard to know which tools will suit both your business and your budget. Let’s look at...
Facebook parent company Meta Platforms Inc META is preparing for a fresh round of job cuts, and it has delayed finalizing the budgets of multiple teams, according to the Financial...
I conducted a very unscientific poll on Twitter asking marketers who do SEO and PPC if they are worried about their budgets being cut in 2023...
Very little growth in B2B marketing budgets this year, with 57% of marketers saying their budget was the same as or less than 2021, according to...
Many different types of businesses have struggled over the past few years, and as a result, the marketing profession has had to adjust its goals, duties,...
Despite all the economic turmoil, 74% of B2B marketers expect their budgets to increase in the coming fiscal year, up from 68% last year, according to...
Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. In 2021, marketing budgets...