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Keyword Tracking Tools (To Suit All Budgets)



Keyword Tracking Tools (To Suit All Budgets)

With so many options for tracking your website’s keywords, it’s hard to know which tools will suit both your business and your budget.

Let’s look at the options.

1. Ahrefs – Best all-around keyword tracker

It’s easy to get started tracking keywords with Ahrefs. We have two core ways to track keywords to suit most budgets and businesses:

Free keyword rank checker (best for spot checks)

Ahrefs' free keyword rank tracker

Ahrefs’ free keyword rank checker is perfect for those who want to check rankings for a few keywords and don’t want to be tied to a monthly subscription.

Here’s how to use it:

  • Enter your keyword(s) in the first box
  • Enter the domain or URL related to the keyword in the box below
  • Select the location (by default, it’s set to the United States)
  • Hit the Check rankings button

Once you have done that, you will get something that looks like the following:

Results from Ahrefs' free keyword rank tracker

The free keyword rank checker gives an overview of the first page of the SERP, enabling you to conduct an analysis of the top results.

It also gives you access to Ahrefs’ data on the following:

  • Domain Rating (DR)
  • URL Rating (UR)
  • How many backlinks the domain has
  • How many domains it has
  • Amount of organic traffic it is receiving
  • Number of keywords that page is ranking for

From this data, you will understand whether you can rank for that keyword.

The tool also allows you to manually check any keyword. But sometimes, you need an automated solution to track more than one keyword. 

That’s where Ahrefs’ Rank Tracker can help.

Rank Tracker (best for most websites)

Ahrefs' Rank Tracker overview

For most businesses, Ahrefs’ Rank Tracker will be the go-to solution for tracking a site’s keywords. 

Unlike our free keyword rank checker, this tool allows you to track multiple keywords in your account, enabling you to monitor the total performance of your organic search campaign.

It also enables you to track and analyze the important elements of your campaign, such as:

  • Share of voice
  • Average position
  • Organic traffic
  • SERP features

You can also compare this data to your competitors’ websites:

Competitors' performance, via Ahrefs' Rank Tracker

And understand your performance across 13 different types of SERP features:

  • Featured snippets
  • Sitelinks
  • Top stories
  • Image packs
  • Thumbnails
  • Top ads
  • Bottom ads
  • Shopping results
  • Knowledge cards
  • Knowledge panels
  • Videos
  • Tweet box
  • People also ask

You can also monitor SERP features against your competitors at a page or domain level.

SERP features tracking against competitors, via Ahrefs' Rank Tracker

This feature shows you where you need to focus your SEO efforts.

Another really useful feature is keyword tags. Tags allow you to group keywords to analyze performance at a group level. 

Here’s an example of a tag group I made that groups the articles I have written for Ahrefs together.

Overview of tag performance, via Ahrefs' Rank Tracker

Using this strategy, you can start understanding which parts of your site are performing well and which parts need improvement.

Keyword tracking tools enable you to understand the performance and effectiveness of your SEO campaigns.

Learn more about Rank Tracker’s features here.

2. Google Search Console – Keyword tracking with Google

Google Search Console homepage

Google Search Console (GSC) allows you to monitor your site’s performance in Google. You can also track your average ranking position as well. 

It tracks this in the Performance tab once you have verified your profile.

GSC average position, via Google Search Console

If you don’t want the hassle of logging in to GSC all the time, you can pull the performance data into Ahrefs by linking your website to your Google Search Console profile

GSC performance, via Ahrefs Webmaster Tools

If you want to take it further, you can use Google Looker Studio (formerly Google Data Studio) to build a keyword-tracking dashboard.

The quickest, no-code way to do this is to use Ahrefs—you can simply click on the button highlighted below in Rank Tracker.

Overview page, via Ahrefs' Rank Tracker

Once you have authorized your account on the next screen:

  • Choose the primary Project that you want to track. 
  • Select the Device type below that.
  • Check all the boxes on the right-hand side (Allow “X” to be modified in reports) all the way down the page.
  • Hit Connect in the top right corner.
Ahrefs' Rank Tracker setup, via Google Looker Studio
  • On the next screen, click on Create Report.
Ahrefs' Rank Tracker setup, via Google Looker Studio
  • You will then get a dashboard that shows an overview of your project.
Ahrefs' Rank Tracker report template, via Google Looker Studio

The screenshot shows the “Overview” page, but there are six other tabs on the left-hand side you can click on that will give you more detailed data on topics such as:

  1. Positions
  2. SERP features
  3. Competitors
  4. Tags
  5. Traffic share
  6. Keyword metrics

One of the main advantages of creating a dashboard is that you can take a periodic snapshot of the report and share it with other stakeholders automatically.

To do this:

  • Click on the downward facing caret next to Share.
  • Click on Schedule email delivery in the drop-down menu.
Ahrefs' Rank Tracker template, via Google Looker Studio

The email delivery screen will then pop up and allow you to schedule the report to be sent as a PDF.

Here’s an example of what the scheduling screen looks like:

Email delivery, via Google Looker Studio
I’ve scheduled the report to be delivered weekly and added members of the team to receive the report.

You can see that this setup can be a powerful and customizable option for SEO reporting.

This combination of tools for keyword tracking is popular with agency SEOs to keep their teams aware of their client’s organic performance.

3. FatRank Keyword Checker – App-based rank tracker

FatRank Checker's app version

FatRank’s Keyword Checker is another way that you can quickly spot-check keywords. The great thing about this keyword checker is its format—you can use it as an app or a Google Chrome extension.

This means it’s great for checking a keyword’s ranking while you’re on the move, even if you don’t have your computer with you.

The Google Chrome extension has also got great feedback: 

Both versions of this tool could be useful for SEOs who are traveling and want to quickly spot-check the rankings of their most important keywords.

The app and the extension are free to use, meaning that you can use them alongside your main keyword tracker if you want.

4. Nozzle – Good for frequent tracking

Nozzle homepage

Nozzle is a keyword tracker with some interesting features and a luminescent-looking dashboard.

Here are a few stand-out features of Nozzle that I like:

  • Ability to track keywords every five minutes – This is frequent. If you work in a fast-paced industry, this may be a useful feature for you.
  • Track unlimited competitors for free – If you work in an industry where you need to keep tabs on a lot of competitors, this could be beneficial.

But what do SEOs think about it? 

The tool has a lot of good reviews. Check out this example from JR Oakes and others below.

Nozzle testimonials, via Nozzle's testimonials page

When it comes to pricing, Nozzle’s plans start at ~$49 and go up to ~$5K, so it has a wide range of pricing options for SMBs all the way up to the enterprise level.

5. ScrapeBox – Fixed cost keyword rank tracker

ScrapeBox rank tracker

If you are happy to run something more technical, check out ScrapeBox. It’s been around since 2009—so quite a while.

As a result, the UI is perhaps a little more “rustic” than some of the options here, but the functionality is all there.

Looking at the features of this keyword tracker, we can see that it:

  • Tracks unlimited sites.
  • Tracks unlimited keywords.
  • Supports Google, Yahoo, and Bing tracking.
  • Has proxy support—using proxies is important to stop your activity from being blocked by search engines.

The basic package of ScrapeBox is $97. To get the rank tracking plugin for Windows, it costs an extra $37. So for under $150, you can get a functional keyword tracker.

If you are tech-savvy and want a fixed-cost, no-frills keyword tracker with no recurring subscription (apart from proxies), this could be a good option.

Pi Datametrics rank tracker, via Pi Datametrics homepage

Pi Datametrics is a visual, client-friendly platform for keyword tracking. It allows you to dissect your organic performance in different ways with various tools.

Some features I like:

  • Build visual business cases quickly within the platform
  • Integrate with Google Analytics and Adobe Analytics 
  • Identify keyword cannibalization issues easily
  • Add unlimited competitors
  • Add unlimited locations
  • Get industry insights into 650 business categories using the Pi Vault

This tool is a good option for enterprise e-commerce businesses or agencies that want to get buy-in for their SEO strategies from senior stakeholders.

7. Nightwatch – Good local tracking

Nightwatch homepage

Nightwatch is a keyword tracker that allows you to “track search rankings from any location on earth.” Its emphasis is on accurate local tracking.

Nightwatch has some good features:

  • Local rank tracking across 107,296 locations
  • SERP feature tracking
  • Custom keyword segmentation
  • Automated reporting
  • GSC and GDS integration
  • White label reports at a higher price point

Prices start from $32 per month for 250 keywords. 

This type of rank tracker may be useful for you if your business relies on local areas or perhaps if you are an agency that works with many local businesses.

8. Mangools SERPwatcher – Easy to use 

Mangools SERPwatcher keyword tracker

Mangools’ SERPwatcher is a clean, minimal-looking keyword tracker that doesn’t overcomplicate things. 

When it comes to features, you get the following:

  • Track desktop and mobile rankings
  • Add keyword tags
  • Daily keyword updates
  • Track specific locations
  • Easy setup—“from setup to daily rankings in 30 seconds”

In terms of pricing, you need to buy the total suite of products, but plans start at under $30 per month.

In my opinion, Mangools is most likely to appeal to solo entrepreneurs or affiliate marketers who are looking for an easy-to-use, cost-effective rank tracker.

Final thoughts

Keyword tracking tools help keep your SEO campaign accountable. They often come at a cost, but there are cheaper and even free options available to suit all budgets and websites.

Ultimately, the keyword tracking tool you choose depends on your business needs, priorities, and budget.

Got more questions? Ping me on Twitter. 🙂

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Firefox URL Tracking Removal – Is This A Trend To Watch?




Firefox URL Tracking Removal - Is This A Trend To Watch?

Firefox recently announced that they are offering users a choice on whether or not to include tracking information from copied URLs, which comes on the on the heels of iOS 17 blocking user tracking via URLs. The momentum of removing tracking information from URLs appears to be gaining speed. Where is this all going and should marketers be concerned?

Is it possible that blocking URL tracking parameters in the name of privacy will become a trend industrywide?

Firefox Announcement

Firefox recently announced that beginning in the Firefox Browser version 120.0, users will be able to select whether or not they want URLs that they copied to contain tracking parameters.

When users select a link to copy and click to raise the contextual menu for it, Firefox is now giving users a choice as to whether to copy the URL with or without the URL tracking parameters that might be attached to the URL.

Screenshot Of Firefox 120 Contextual Menu

Screenshot of Firefox functionality

According to the Firefox 120 announcement:

“Firefox supports a new “Copy Link Without Site Tracking” feature in the context menu which ensures that copied links no longer contain tracking information.”

Browser Trends For Privacy

All browsers, including Google’s Chrome and Chrome variants, are adding new features that make it harder for websites to track users online through referrer information embedded in a URL when a user clicks from one site and leaves through that click to visit another site.

This trend for privacy has been ongoing for many years but it became more noticeable in 2020 when Chrome made changes to how referrer information was sent when users click links to visit other sites. Firefox and Safari followed with similar referrer behavior.

Whether the current Firefox implementation would be disruptive or if the impact is overblown is kind of besides the point.

What is the point is whether or not what Firefox and Apple did to protect privacy is a trend and if that trend will extend to more blocking of URL parameters that are stronger than what Firefox recently implemented.

I asked Kenny Hyder, CEO of online marketing agency Pixel Main, what his thoughts are about the potential disruptive aspect of what Firefox is doing and whether it’s a trend.

Kenny answered:

“It’s not disruptive from Firefox alone, which only has a 3% market share. If other popular browsers follow suit it could begin to be disruptive to a limited degree, but easily solved from a marketers prospective.

If it became more intrusive and they blocked UTM tags, it would take awhile for them all to catch on if you were to circumvent UTM tags by simply tagging things in a series of sub-directories.. ie.<tag1>/<tag2> etc.

Also, most savvy marketers are already integrating future proof workarounds for these exact scenarios.

A lot can be done with pixel based integrations rather than cookie based or UTM tracking. When set up properly they can actually provide better and more accurate tracking and attribution. Hence the name of my agency, Pixel Main.”

I think most marketers are aware that privacy is the trend. The good ones have already taken steps to keep it from becoming a problem while still respecting user privacy.”

Some URL Parameters Are Already Affected

For those who are on the periphery of what’s going on with browsers and privacy, it may come as a surprise that some tracking parameters are already affected by actions meant to protect user privacy.

Jonathan Cairo, Lead Solutions Engineer at Elevar shared that there is already a limited amount of tracking related information stripped from URLs.

But he also explained that there are limits to how much information can be stripped from URLs because the resulting negative effects would cause important web browsing functionality to fail.

Jonathan explained:

“So far, we’re seeing a selective trend where some URL parameters, like ‘fbclid’ in Safari’s private browsing, are disappearing, while others, such as TikTok’s ‘ttclid’, remain.

UTM parameters are expected to stay since they focus on user segmentation rather than individual tracking, provided they are used as intended.

The idea of completely removing all URL parameters seems improbable, as it would disrupt key functionalities on numerous websites, including banking services and search capabilities.

Such a drastic move could lead users to switch to alternative browsers.

On the other hand, if only some parameters are eliminated, there’s the possibility of marketers exploiting the remaining ones for tracking purposes.

This raises the question of whether companies like Apple will take it upon themselves to prevent such use.

Regardless, even in a scenario where all parameters are lost, there are still alternative ways to convey click IDs and UTM information to websites.”

Brad Redding of Elevar agreed about the disruptive effect from going too far with removing URL tracking information:

“There is still too much basic internet functionality that relies on query parameters, such as logging in, password resets, etc, which are effectively the same as URL parameters in a full URL path.

So we believe the privacy crackdown is going to continue on known trackers by blocking their tracking scripts, cookies generated from them, and their ability to monitor user’s activity through the browser.

As this grows, the reliance on brands to own their first party data collection and bring consent preferences down to a user-level (vs session based) will be critical so they can backfill gaps in conversion data to their advertising partners outside of the browser or device.”

The Future Of Tracking, Privacy And What Marketers Should Expect

Elevar raises good points about how far browsers can go in terms of how much blocking they can do. Their response that it’s down to brands to own their first party data collection and other strategies to accomplish analytics without compromising user privacy.

Given all the laws governing privacy and Internet tracking that have been enacted around the world it looks like privacy will continue to be a trend.

However, at this point it time, the advice is to keep monitoring how far browsers are going but there is no expectation that things will get out of hand.

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How To Become an SEO Expert in 4 Steps



General SEO

With 74.1% of SEOs charging clients upwards of $500 per month for their services, there’s a clear financial incentive to get good at SEO. But with no colleges offering degrees in the topic, it’s down to you to carve your own path in the industry.

There are many ways to do this; some take longer than others.

In this post, I’ll share how I’d go from zero to SEO pro if I had to do it all over again. 

1. Take a beginner SEO course

Understanding what search engine optimization really is and how it works is the first state of affairs. While you can do this by reading endless blog posts or watching YouTube videos, I wouldn’t recommend that approach for a few reasons:

  • It’s hard to know where to start
  • It’s hard to join the dots
  • It’s hard to know who to trust

You can solve all of these problems by taking a structured course like our SEO course for beginners. It’s completely free (no signup required), consists of 14 short video lessons (2 hours total length), and covers:

  • What SEO is and why it’s important
  • How to do keyword research
  • How to optimize pages for keywords
  • How to build links (and why you need them)
  • Technical SEO best practices

Here’s the first lesson to get you started:

Lesson 1: SEO Basics: What is SEO and Why is it Important? Watch now

2. Make a website and try to rank it

It doesn’t matter how many books you read about golf, you’re never going to win a tournament without picking up a set of clubs and practicing. It’s the same with SEO. The theory is important, but there’s no substitute for getting your hands dirty and trying to rank a site.

If you don’t have a site already, you can get up and running fairly quickly with any major website platform. Some will set you back a few bucks, but they handle SEO basics out of the box. This saves you time sweating the small stuff.

As for what kind of site you should create, I recommend a simple hobby blog. 

Here’s a simple food blog I set up in <10 minutes: 

A blog that I set up in just a few minutes. It's nothing special, but it does the jobA blog that I set up in just a few minutes. It's nothing special, but it does the job

Once you’re set-up, you’re ready to start practicing and honing your SEO skills. Specifically, doing keyword research to find topics, writing and optimizing content about them, and (possibly) building a few backlinks.

For example, according to Ahrefs’ Keywords Explorer, the keyword “neopolitan pizza dough recipe” has a monthly traffic potential of 4.4K as well as a relatively low Keyword Difficulty (KD) score:

Keyword metrics for "neopolitan pizza dough" via Ahrefs' Keywords ExplorerKeyword metrics for "neopolitan pizza dough" via Ahrefs' Keywords Explorer

Even better, there’s a weak website (DR 16) in the top three positions—so this should definitely be quite an easy topic to rank for.

Page from a low-DR website ranking in the top 3. This indicates an easy-to-rank-for keywordPage from a low-DR website ranking in the top 3. This indicates an easy-to-rank-for keyword

Given that most of the top-ranking posts have at least a few backlinks, a page about this topic would also likely need at least a few backlinks to compete. Check out the resources below to learn how to build these.

3. Get an entry-level job

It’s unlikely that your hobby blog is going to pay the bills, so it’s time to use the work you’ve done so far to get a job in SEO. Here are a few benefits of doing this: 

  • Get paid to learn. This isn’t the case when you’re home alone reading blog posts and watching videos or working on your own site.
  • Get deeper hands-on experience. Agencies work with all kinds of businesses, which means you’ll get to build experience with all kinds of sites, from blogs to ecommerce. 
  • Build your reputation. Future clients or employers are more likely to take you seriously if you’ve worked for a reputable SEO agency. 

To find job opportunities, start by signing up for SEO newsletters like SEO Jobs and SEOFOMO. Both of these send weekly emails and feature remote job opportunities: 

SEO jobs in SEOFOMO newsletterSEO jobs in SEOFOMO newsletter

You can also go the traditional route and search job sites for entry-level positions. The kinds of jobs you’re looking for will usually have “Junior” in their titles or at least mention that it’s a junior position in their description.

Junior SEO job listing exampleJunior SEO job listing example

Beyond that, you can search for SEO agencies in your local area and check their careers pages. 

Even if there are no entry-level positions listed here, it’s still worth emailing and asking if there are any upcoming openings. Make sure to mention any SEO success you’ve had with your website and where you’re at in your journey so far.

This might seem pushy, but many agencies actually encourage this—such as Rise at Seven:

Call for alternative roles from Rise at SevenCall for alternative roles from Rise at Seven

Here’s a quick email template to get you started:

Subject: Junior SEO position?

Hey folks,

Do you have any upcoming openings for junior SEOs?

I’ve been learning SEO for [number] months, but I’m looking to take my knowledge to the next level. So far, I’ve taken Ahrefs’ Beginner SEO course and started my own blog about [topic]—which I’ve had some success with. It’s only [number] months old but already ranks for [number] keywords and gets an estimated [number] monthly search visits according to Ahrefs.

[Ahrefs screenshot]

I checked your careers page and didn’t see any junior positions there, but I was hoping you might consider me for any upcoming positions? I’m super enthusiastic, hard-working, and eager to learn.

Let me know.


You can pull all the numbers and screenshots you need by creating a free Ahrefs Webmaster Tools account and verifying your website.

4. Specialize and hone your skills

SEO is a broad industry. It’s impossible to be an expert at every aspect of it, so you should niche down and hone your skills in the area that interests you the most. You should have a reasonable idea of what this is from working on your own site and in an agency.

For example, link building was the area that interested me the most, so that’s where I focused on deepening my knowledge. As a result, I became what’s known as a “t-shaped SEO”—someone with broad skills across all things SEO but deep knowledge in one area.

T-shaped SEOT-shaped SEO
What a t-shaped SEO looks like

Marie Haynes is another great example of a t-shaped SEO. She specializes in Google penalty recovery. She doesn’t build links or do on-page SEO. She audits websites with traffic drops and helps their owners recover.

In terms of how to build your knowledge in your chosen area, here are a few ideas:

Here are a few SEOs I’d recommend following and their (rough) specialties:

Final thoughts

K Anders Ericsson famously theorized that it takes 10,000 hours of practice to master a new skill. Can it take less? Possibly. But the point is this: becoming an SEO expert is not an overnight process.

I’d even argue that it’s a somewhat unattainable goal because no matter how much you know, there’s always more to learn. That’s part of the fun, though. SEO is a fast-moving industry that keeps you on your toes, but it’s a very rewarding one, too. 

Here are a few stats to prove it:

  • 74.1% of SEOs charge clients upwards of $500 per month for their services (source)
  • $49,211 median annual salary (source)
  • ~$74k average salary for self-employed SEOs (source)

Got questions? Ping me on Twitter X

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A Year Of AI Developments From OpenAI




A Year Of AI Developments From OpenAI

Today, ChatGPT celebrates one year since its launch in research preview.

From its humble beginnings, ChatGPT has continually pushed the boundaries of what we perceive as possible with generative AI for almost any task.

In this article, we take a journey through the past year, highlighting the significant milestones and updates that have shaped ChatGPT into the versatile and powerful tool it is today.

ChatGPT: From Research Preview To Customizable GPTs

This story unfolds over the course of nearly a year, beginning on November 30, when OpenAI announced the launch of its research preview of ChatGPT.

As users began to offer feedback, improvements began to arrive.

Before the holiday, on December 15, 2022, ChatGPT received general performance enhancements and new features for managing conversation history.

Screenshot from ChatGPT, December 2022ChatGPT At One: A Year Of AI Developments From OpenAI

As the calendar turned to January 9, 2023, ChatGPT saw improvements in factuality, and a notable feature was added to halt response generation mid-conversation, addressing user feedback and enhancing control.

Just a few weeks later, on January 30, the model was further upgraded for enhanced factuality and mathematical capabilities, broadening its scope of expertise.

February 2023 was a landmark month. On February 9, ChatGPT Plus was introduced, bringing new features and a faster ‘Turbo’ version to Plus users.

This was followed closely on February 13 with updates to the free plan’s performance and the international availability of ChatGPT Plus, featuring a faster version for Plus users.

March 14, 2023, marked a pivotal moment with the introduction of GPT-4 to ChatGPT Plus subscribers.

ChatGPT At One: A Year Of AI Developments From OpenAIScreenshot from ChatGPT, March 2023ChatGPT At One: A Year Of AI Developments From OpenAI

This new model featured advanced reasoning, complex instruction handling, and increased creativity.

Less than ten days later, on March 23, experimental AI plugins, including browsing and Code Interpreter capabilities, were made available to selected users.

On May 3, users gained the ability to turn off chat history and export data.

Plus users received early access to experimental web browsing and third-party plugins on May 12.

On May 24, the iOS app expanded to more countries with new features like shared links, Bing web browsing, and the option to turn off chat history on iOS.

June and July 2023 were filled with updates enhancing mobile app experiences and introducing new features.

The mobile app was updated with browsing features on June 22, and the browsing feature itself underwent temporary removal for improvements on July 3.

The Code Interpreter feature rolled out in beta to Plus users on July 6.

Plus customers enjoyed increased message limits for GPT-4 from July 19, and custom instructions became available in beta to Plus users the next day.

July 25 saw the Android version of the ChatGPT app launch in selected countries.

As summer progressed, August 3 brought several small updates enhancing the user experience.

Custom instructions were extended to free users in most regions by August 21.

The month concluded with the launch of ChatGPT Enterprise on August 28, offering advanced features and security for enterprise users.

Entering autumn, September 11 witnessed limited language support in the web interface.

Voice and image input capabilities in beta were introduced on September 25, further expanding ChatGPT’s interactive abilities.

An updated version of web browsing rolled out to Plus users on September 27.

The fourth quarter of 2023 began with integrating DALL·E 3 in beta on October 16, allowing for image generation from text prompts.

The browsing feature moved out of beta for Plus and Enterprise users on October 17.

Customizable versions of ChatGPT, called GPTs, were introduced for specific tasks on November 6 at OpenAI’s DevDay.

ChatGPT At One: A Year Of AI Developments From OpenAIScreenshot from ChatGPT, November 2023ChatGPT At One: A Year Of AI Developments From OpenAI

On November 21, the voice feature in ChatGPT was made available to all users, rounding off a year of significant advancements and broadening the horizons of AI interaction.

And here, we have ChatGPT today, with a sidebar full of GPTs.

ChatGPT At One: A Year Of AI Developments From OpenAIScreenshot from ChatGPT, November 2023ChatGPT At One: A Year Of AI Developments From OpenAI

Looking Ahead: What’s Next For ChatGPT

The past year has been a testament to continuous innovation, but it is merely the prologue to a future rich with potential.

The upcoming year promises incremental improvements and leaps in AI capabilities, user experience, and integrative technologies that could redefine our interaction with digital assistants.

With a community of users and developers growing stronger and more diverse, the evolution of ChatGPT is poised to surpass expectations and challenge the boundaries of today’s AI landscape.

As we step into this next chapter, the possibilities are as limitless as generative AI continues to advance.

Featured image: photosince/Shutterstock

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