“The world has changed,” said Vanessa Lovatt, chief evangelist at Glisser, in her presentation at The MarTech Conference. “Eighty-three percent of employers are saying that the shift...
30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and...
WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations. “By WebOps, I...
Drupal announced two vulnerabilities affecting versions 9.2 and 9.3 that could allow an attacker to upload malicious files and take control of a site. The threat...
“What we’ve noticed over the years is that there is a gap in many demand gen machines,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her...
Validity has expanded its Validity for Good program to help deliver messages with critical information to those who need it in Ukraine. During a time of...
Google’s John Mueller answered a question about internal linking and affirmed that internal linking that goes beyond site breadcrumb navigation is one of the “biggest things”...
Adobe announced a critical vulnerability affecting Adobe Commerce and Magento Open Source. Adobe Commerce merchants have been attacked and the exploitation of the vulnerability is in...