Whether you are an individual hoping to launch a career in digital marketing or a marketing team member looking for new ways to attract new customers...
Today, Neustar (owned by TransUnion) announced a partnership with digital out-of-home (DOOH) network Captivate LLC. The move aims at improving audience segmentation and targeting capabilities for...
The new connected consumer poses a challenge for brands and digital business pros. Understanding how your customers connect across devices, platforms and channels and mapping your...
Digital marketing courses are everywhere. Everyone offers them. You can take digital marketing courses from colleges, third-party organizations, and the platforms themselves. But are digital marketing...
Digital marketing and its corresponding metrics of success and ROI are evolving at break-neck speed. Over the last few years (and especially due to COVID), the...
Digital audio and video spending both increased by more than 50% last year. Social media advertising and search revenue also saw substantial increases, according to full...
The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants —...
TikTok has proven itself more than the latest trending social craze. In fact, the short-form video sharing social network has emerged as a key player in...
Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Luckily, the...
Valtech, the digital transformation provider that operates across a number of verticals including retail, travel and hospitality, financial services and manufacturing and distribution has added to...
