To no one’s surprise, consumers spend an inordinate time viewing, reading, and scrolling content. In the U.S., they spend over 12 hours a day consuming digital...
As X looks to lean more into video content, as a means to drive more engagement, it also needs to improve video discovery. That’s especially true...
X’s new job listings are seeing good response, with “hundreds” of companies reportedly now listing open roles on their X profile, just two months after the...
Back in May, Google took the stage at Google Marketing Live 2023 to share its plans to change and improve Google Ads in the coming year....
Content optimization isn’t new. It started several thousand years ago when people began to organize content for discovery in libraries. About 2,300 years ago, the renowned...
Are you thinking of expanding your Google Ads strategy beyond search? One of the most common campaign types to explore next would be an image-based campaign:...
ChatGPT, Bing, and Google’s Bard grab the headlines. The evolving use of AI-generative content tools prompts fear, excitement, and chaos among marketers. It’s clear why. You...
From search to influencers, TikTok to Instagram, Amazon to mom-and-pop shops, CPG customers have never before had as many ways to discover and purchase day-to-day essentials...
Google’s Gary Illyes confirmed that Google does look at domain name records for discovery of new domains to include in the Google Search Index. He said...
Ad data and analytics provider DoubleVerify (DV) is building the right side of a cup base with a buy point of 32.53. The growth stock is...