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Google Search Does Look For New Registered Domains For Discovery

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Robot Google Needle Haystacks

Google’s Gary Illyes confirmed that Google does look at domain name records for discovery of new domains to include in the Google Search Index. He said this at the 9:40 mark into yesterday’s Search Off The Record podcast.

Gary said, “we are looking at domain records for discovery but that also just means
that we would discover the domain name.” So if you launch a new domain, since 2005, when Google became a registrar (they didn’t start selling domains until 2014), Google will know when about new domain records.

Google wouldn’t necessarily know about subdomains or subfolders, Gary said “well, depending how the DNS is set up.” Meaning, sometimes Google can pick it up from the CNAME records but often not. Gary wrote:

So for example if you are broadcasting in the DNS records the CNAMEs that you set up for… the CNAMEs are a special record for… in DNS which allows you to map custom authority bits to IP addresses. So you could do subdomain.example.com maps to example.com and then the server would know the authority bit is subdomain.example.com, then serve one specific resource on the server and you can set up your DNS to advertise these CNAME records and then we might be able to discover them.

But if the DNS is set up, I would say properly, then these are not advertised. So basically, you just get the A record, which is the main record for a domain name, basically maps the domain name to the server’s IP address. And that’s how our domain names typically are set up. Basically, just the A record, when you are asking for the domain record, not all the other subdomains as well.

Since 2004, the SEO community thought Google did find new domains to index through this method anyway. So this is not really new, it is about 20 years old. 🙂

Here is the embed of the podcast, so you can listen to the full podcast:

Forum discussion at Twitter.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.



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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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