Customer data platforms (CDPs) centralize data from customer touchpoints. In B2B buying decision-making is often spread out over many individuals within an organization, marketers can use...
![How To Harness First-Party Data & Win In A Cookieless Future [Webinar]](https://articles.entireweb.com/wp-content/uploads/2022/04/How-To-Harness-First-Party-Data-Win-In-A-Cookieless.jpg "How To Harness First-Party Data & Win In A Cookieless Future [Webinar]")
Does your organization have a plan in place for the imminent loss of third-party data? Is your marketing strategy ready to take advantage of first-party data?...
As conversations about data privacy heat up, brands are taking a hard look at the data they’re collecting to ensure their digital experiences remain relevant. Are...
Customer engagement platform Braze has announced a new package of products under the name Braze for Commerce. Aimed at retail and e-commerce brands, Braze for Commerce...
Persado, the AI-powered language generation platform, has announced a new Language Profiles solution that will use first-party language and communication preferences to automatically generate messaging to...
![The Secrets Of First-Party Data [Podcast]](https://articles.entireweb.com/wp-content/uploads/2022/01/The-Secrets-Of-First-Party-Data-Podcast.jpg "The Secrets Of First-Party Data [Podcast]")
Third-party cookies are on their way out, but the deep-data connection to your future audience isn’t gone for good. A blessing in disguise, the shift to...
“No matter what your business objectives are, you need to understand your audience and leverage that data to fulfill your objectives,” said Pete Wootton, Chief Product...